Cryselda Gibson, M.S. Email & Phone Number

• Collaborates with management to define and develop marketing strategies to drive profitable growth
• Identifies, establishes and maintains relationships with brand partners, third party vendors, etc to leverage current offerings, opportunities and successes
• Increases agreed upon growth goals, drives demand generation and expands market share by identifying, planning and executing the activities required to ensure successful achievement of marketing business objectives
• Markets products/brands within budget to obtain maximum profitability
• Evaluates and adjusts strategies to respond to changing and/or competitive markets
• Identifies and cultivates key relationships with influencers applicable Negotiates with suppliers to obtain Marketing Development Funds (MDF) for assigned brand and manages MDF budgets to maximize ROI

• Responsible for developing multichannel social/digital marketing campaigns. Develop and implement marketing strategies based on company goals, trends, and best practices within the Marketing department of a national.
• Partner cross-functionally to design/create informative and engaging digital content, content calendars, content marketing, blog posts, direct mail and email marketing, newsletters, and social media content managing.
• Identify new opportunities to drive DEI campaigns for 2500+ employees and provide analytical support through digital content.
• Use a responsive approach to assess customer needs quickly, customize solutions, and establish productive partnerships.
• Project management; create workflows for in-flight marketing campaigns, tasks, goal tracking, timelines, and budgets to show complete visibility and deliver successful project implementation efforts across.
• Developed an employee advocacy program for 2600+ employees by creating branded content, spearheading project, and actively training members to increase ROI, boost brand awareness, and drive inbound traffic without.

San Antonio, Texas Area

• Demonstrated leadership by improving event processes and communicating closely with branch staff to be knowledgeable of any happenings and/or promotions and advise of trends garnered from communications with members.
• Responsible for training 30+ staff members, program orientation, and marketing of programs in the non-profit industry.
• Supported all major events, trainings, and conferences, took the lead on specific event coordination and execution of logistics, including volunteer management, and worked effectively within budgetary.
• Increased event participation by 32% by creating social media campaigns through channels such as Facebook, Eventbrite, and Instagram to engage donors cost-effectively and increase ROI.
• Launched 10+ new programs by executive negotiations, strategic planning, and cost-cutting strategies to increase nonprofit memberships and increase branch activities/events for multiple locations.

San Antonio, Texas Area

United States

• Led logistics planning and vendor relations for 100+ attendee for branding networking event.
• Conducted brainstorming sessions to develop effective promotional strategies for entertainment facility.
• Consulted with client to streamline payment process, logo development, and social media plan.
• Developed social media campaigns through channels such as Facebook, Eventbrite and Instagram to engage audience in cost effective manner that resulted to increase the customer engagement by 32%.

Master Of Science - Ms, Marketing/Marketing Management, General

Activities and Societies: Honors

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services, Senior

Activities and Societies: Volleyball, American Marketing Association, AthleticsAssisted in university Marketing to achieve record-breaking.