Crystal Ashby

Crystal Ashby Email and Phone Number

Vice President of Business Operations and Strategy @ Chaparral Motorsports
San Bernardino, CA, US
Crystal Ashby's Location
San Bernardino, California, United States, United States
Crystal Ashby's Contact Details

Crystal Ashby personal email

n/a
About Crystal Ashby

Crystal Ashby is a Vice President of Business Operations and Strategy at Chaparral Motorsports. She possess expertise in advertising, public relations, marketing strategy, social media marketing, email marketing and 40 more skills.

Crystal Ashby's Current Company Details
Chaparral Motorsports

Chaparral Motorsports

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Vice President of Business Operations and Strategy
San Bernardino, CA, US
Website:
chaparral-racing.com
Employees:
97
Crystal Ashby Work Experience Details
  • Chaparral Motorsports
    Vice President Of Business Operations And Strategy
    Chaparral Motorsports
    San Bernardino, Ca, Us
    View
  • Chaparral Motorsports
    Vice President Of Business Operations & Strategy
    Chaparral Motorsports Feb 2019 - Present
    San Bernardino, California, Us
    Strategic Leadership Across Core Business Functions:-Orchestrated a unified operational strategy aligning sales, marketing, IT, HR, and operations, ensuring cohesive business growth and performance.-Developed and implemented long-term business plans, adapting strategies to meet evolving market demands and company objectives.-Conducted comprehensive analysis of business performance metrics, driving decision-making that significantly improved operational efficiency and profitability.-Leadership in Digital Transformation and Modernization:-Directed major digital transformation projects, modernizing legacy systems and integrating cutting-edge technology across the business.-Oversaw the adoption of digital tools and platforms that enhanced data analytics, customer relationship management, and operational efficiency.-Collaborated with IT leaders to ensure robust measures, safeguarding company data and digital assets.Implementation of Scalable Systems and Processes:-Led the redesign and optimization of business processes, introducing scalable solutions to support business expansion and complexity.-Instituted rigorous quality control and process improvement mechanisms, enhancing product and service delivery standards.-Coordinated with department heads to streamline inter-departmental workflows, fostering a more efficient and agile operational environment.Driving Business Growth and Innovation:-Identified and pursued new market opportunities, leading to diversification and sustainable business growth.-Encouraged a culture of innovation, supporting initiatives for product development and service enhancements.-Maintained active involvement in key business relationships and strategic partnerships, ensuring alignment with the company's growth trajectory.
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  • Chaparral Motorsports
    Director Of Marketing Operations
    Chaparral Motorsports Jan 2010 - Jan 2019
    San Bernardino, California, Us
    Ecommerce and Online Presence Enhancement:-Spearheaded the development and implementation of a comprehensive digital marketing strategy, significantly improving our online storefront's user experience and interface.-Collaborated closely with the IT department to integrate advanced analytics tools, resulting in a more data-driven approach to online sales and customer engagement.-Initiated and managed SEO and SEM campaigns, leading to a substantial increase in organic traffic and online visibility.Management of Multi-Channel Marketing Campaigns:-Developed and executed targeted marketing campaigns across various platforms, including social media, email, print, and broadcast media, creating a cohesive brand message.-Oversaw the creation and distribution of engaging content, including blogs, videos, and social media posts, tailored to resonate with our diverse customer base.-Coordinated with sales teams to align marketing strategies with sales objectives and product launches, ensuring a unified approach to market penetration.Data-Driven Strategies and ROI Optimization:-Conducted thorough market research to identify trends, customer needs, and competitor strategies, resulting in more effective and targeted marketing initiatives.-Utilized customer data insights to refine targeting and segmentation strategies, leading to improved customer acquisition rates and more personalized marketing efforts.Leadership and Team Development:-Led a dynamic team of marketing professionals, fostering an environment of creativity, innovation, and continuous improvement.-Collaborated with other department heads to integrate marketing objectives into broader company strategies, emphasizing a holistic approach to business growth
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  • Chaparral Motorsports
    Marketing Coordinator
    Chaparral Motorsports Jan 2002 - Jan 2010
    San Bernardino, California, Us
    Responsible for developing marketing and service policies, programs and systems to support strategic direction and aligning international business plans with organizational objectives.-Direct implementation and execution of marketing and service policies and practices.-Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements in conjunction with sales team.-Develop and manage retail pricing strategy.-Provide leadership in the development of joint ventures, affiliations and partnership arrangements.-Provide leadership and support for the design, development and implementation of products and service lines.-Oversee and direct market research, competitor analyses and customer service and retention monitoring processes and initiatives.-Build, develop and manage marketing and customer service team capable of carrying out needed marketing and service strategies.-Manage marketing services department, including development and distribution of all marketing collateral.
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  • Eagle Rider Of San Bernardino
    Marketing Director
    Eagle Rider Of San Bernardino Oct 2009 - Mar 2013
  • Rogers & Cowan
    Pr Assistant
    Rogers & Cowan 2001 - 2002
    Los Angeles, Ca, Us
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  • Marketwire
    Public Relations Intern
    Marketwire 1999 - 1999
    El Segundo, Ca, Us
    View

Crystal Ashby Skills

Advertising Public Relations Marketing Strategy Social Media Marketing Email Marketing Social Networking Online Advertising Social Media E Commerce Digital Marketing Marketing Communications Brand Management Integrated Marketing Web Analytics Blogging Copywriting Web Marketing Catalog Management Wordpress Marketing Sales Lead Generation Online Marketing Creative Direction Trade Shows Brand Development Market Planning Sponsorship Media Planning Ppc Press Releases Adobe Creative Suite Web Design Google Adwords Competitive Analysis Mobile Marketing Marketing Management Content Strategy Digital Media Direct Marketing Brand Awareness Digital Strategy Website Development Graphic Design B2b

Crystal Ashby Education Details

  • California State University, Long Beach
    California State University, Long Beach
    Public Relations

Frequently Asked Questions about Crystal Ashby

What company does Crystal Ashby work for?

Crystal Ashby works for Chaparral Motorsports

What is Crystal Ashby's role at the current company?

Crystal Ashby's current role is Vice President of Business Operations and Strategy.

What is Crystal Ashby's email address?

Crystal Ashby's email address is ca****@****rts.com

What is Crystal Ashby's direct phone number?

Crystal Ashby's direct phone number is +190988*****

What schools did Crystal Ashby attend?

Crystal Ashby attended California State University, Long Beach.

What skills is Crystal Ashby known for?

Crystal Ashby has skills like Advertising, Public Relations, Marketing Strategy, Social Media Marketing, Email Marketing, Social Networking, Online Advertising, Social Media, E Commerce, Digital Marketing, Marketing Communications, Brand Management.

Who are Crystal Ashby's colleagues?

Crystal Ashby's colleagues are Gilbert Yamamoto, Michael Lowe, Noah Gardner, Karyn Richey-Kolstad, Sarah Werho, Michael Britain, Dawn Rogers.

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