Crystal Bourke Email & Phone Number

Edson, Ab, Ca

Ontario, Canada

NALMA is a dynamic organization committed to providing efficient tools and resources to its members through the Regional Land Associations and Associate Members. We honour the members of each of the Associations for their hard work and dedication, which allows NALMA to undertake the many challenges that support and promote best practices in First Nation land management.www.nalma.ca

Enoch, Alberta, Canada

Key Responsibilities:-Collaborating with the Executive Director to develop and execute TALSAA's Communication Strategy.-Assisting in the creation and maintenance of the TALSAA website and social media outlets (Twitter, Facebook).-Contributing to the creation of videos focusing on land management issues, monthly newsletters, and the 2022-23 Annual Report.-Actively reaching out to Alberta First Nations, providing general information, training opportunities, and resources.-Assisting with national and provincial communications activities, including advertising, email blasts, and blog submissions.-Completing specific reporting requirements identified by TALSAA .-Maintaining a database of Alberta First Nations regarding Land Regimes, Membership, Training, and contact information.-Answering requests for general information made by telephone or email concerning services offered by TALSAA.-Representing TALSAA at conferences and gatherings.-Assisting in the implementation of TALSAA’s strategic and communication plans. -Creating and distributing information publications, including best practices, brochures, resources and monthly newsletters.-Monitoring and reporting on statistical data related to service delivery evaluations and outreach activities.-Created and implemented a Brand Style Guide to ensure consistency in TALSAA's communications across all platforms.-Successfully implemented a comprehensive communication strategy for TALSAA.-Developed presentations, effectively promoting TALSAA's services and gaining recognition within the industry & First Nations across Alberta.-Established and maintained relationships with key stakeholders, increasing partnerships and collaborations.

Alberta, Canada

- Indigenous Owned & Operated- 10+ years of Experience in Marketing & Communications.Services:- Social Media Management- SEO Management - Graphic Design- Website Design & Development - Commercial Photography- Digital Marketing Consulting & Training

Slave Lake, Alberta, Canada

Played a key role as Web & Digital Marketing Officer in developing, planning, implementing and executing the web and digital communication and marketing strategies of the External Relations department and the College. - Responsible for active engagement with the NLC Connect app, including software tasks, orientations, presentations, budget and marketing plans.- Collaborated with External Relations to implement web/digital plans and proposals that directed the digital communication and marketing initiatives.- Developed and executed strategies for web content and engagement (including written/editorial, photography, graphic design, video, and multimedia).- Provided support, guidance, execution and recommendations for digital, web, and social media presence/projects.- Worked with External Relations in updating and monitoring social media accounts and campaigns using Google Analytics. - Implemented day-to-day execution of website updates, addition of new pages, and other web project management tasks.- Developed and maintained efficient web processes and managed website feedback. - Provided staff training/orientation on the content management system, website governance, policies, and best practices.- Supported monitoring and measuring outcomes of web/digital communication efforts to ensure targets were being met, made recommendations for improvement, and implemented adjustments.- Coordinated, wrote, and updated monthly analytics reports, as well as campaign/project-specific measurement and evaluation reports.- Wrote and edited web and digital content, as required, including various communication projects, processes, newsletters, events and social media posts.- Developed, executed, and enforced web editorial standards and a web style guide.- Collaborated with stakeholders to ensure accuracy, relevance, and timeliness of web content. - Developed, prepared and monitored OnCourse podcast.- Assisted with special events.

Slave Lake, Alberta, Canada

Bellevue, Alberta

Waterton, Alberta, Canada

Jutland, Denmark

Silkeborg, Denmark

Hired as Marketing Coordinator for the BENELUX (Belgium, Netherlands & Luxumborg)Acted as a marketing contact for the BENELUX sales team and dealersAssisted with commercial campaigns in connection with product launchesWorked on local marketing projects with the BENELUX sales and marketing teamAssisted in preparing online and offline marketing materials and campaignsTranslation and proofreading campaigns and marketing materialsCoordination (in partnership with marketing superior and the sales team) to carry out promotional activities - including a collection launch event hosted for MASCOT's dealers, and took place in the NetherlandsCoordination and implemention of activities for end usersManaging assigned marketing projects in accordance to deadlines

Project Management, Project Management

Academy Graduate, Marketing & Communications

Touristic Receptionist & Hostess Diploma, Tourism And Travel Services Marketing Operations