Crystal Bruce Email and Phone Number
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I am currently a Senior Advocacy Program Manager - Community with a decade of experience in the B2B SaaS tech space.The most valuable aspect of my role is being the voice of the customer. I love being the bridge between our community members and my company. I ensure their voices are heard and their concerns are addressed with empathy, support, and compassion. The role that I serve matches perfectly to my ENFP personality (Myers-Briggs) and sunshine yellow color (Insights Discovery.)I've strategized, developed, executed, and evolved my community over the past ten years to become a vast community representing 22 different products in our portfolio with a membership topping nearly 100,000. Our community has been named as a top 10 finalist for the CMX Support Community of the Year in 2022 and 2023.I'm also the mastermind behind our current super user program, called the Blackbaud Community All-Stars, which represents our most engaged members and keeps them active and also taps into their product expertise for content creation and speaking opportunities.I've evolved our engagement campaigns over the decade to reflect a larger, more engaged audience and the fun monthly challenges I created result in a 10-15% increase in engagement year over year and an enhanced usage of the features I'm highlighting.I work with stakeholders across all of the departments within our company including Marketing, Customer Support, BlackbaudU (training), and Customer Success. I developed and deployed a content calendar to organize various streams of content coming into the community and that's resulted in a higher adoption rate of staff contribution along with a more streamlined process.I've worked with several community platforms including Personify, InSided, and Influitive. My current platform requires a knowledge of HTML for page customizations.Outside of work, I'm a professional photographer, ghost tour operator, and an Improv Comedienne at Theatre 99 in Charleston, SC. Improv has taught me the importance of "Yes, and!" in everyday life and the ability to be flexible and positive in fast-changing environments.
Blackbaud
View- Website:
- blackbaud.com
- Employees:
- 1
- Company phone:
- +1 800 443 9441
- Company email:
- solutions@blackbaud.com
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Senior Advocacy Program Manager - CommunityBlackbaud Jul 2023 - PresentCharleston, South Carolina, UsMy current role is a true testament to my cross collaboration within my own team and multiple departments at Blackbaud to ensure quality customer advocacy programs.*Collaborate with key stakeholders in Marketing, Customer Success, Customer Support, and RDO to drive value for customers through a robust content and engagement strategy across product communities.*Create and execute ongoing engaging experiences and community-wide content, including through monthly engagement campaigns and a regular community newsletter, that support both Community and business goals.*Create and execute strategies that promote and engage Community members in key corporate go-to-market campaigns.*Develop a super user program to drive measurable value for customers and Blackbaud; manage and grow the program through engagement of the most active advocates in Community.*Monitor and analyze Community KPIs and ensure achievement of community goals through adjustment of key platform, content, and member engagement levers as needed.*Oversee moderation of Blackbaud Community forums, escalating customer issues or questions as appropriate.*Manage blog posting calendar and process in Blackbaud Community.*Maintain and improve Community processes and governance on an ongoing basis.*Provide backup support to other customer marketing functions, including social media community management (Sprinklr) and Blackbaud Champions (Influitive).
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Senior Community Manager, BBlackbaud Jul 2021 - Jul 2023Charleston, South Carolina, UsAs a Senior Community Manager, B at Blackbaud, I've moved into an advanced career level. I am the formal team leader for my team, the liaison for management, and I'm overseeing the overall strategy for the community. The super user program is a program I developed from conception to execution to evolution and it continues to be a big success for our community. I currently moderate 24 product communities, a conference community, a best practices space, and I also help moderate the company's social media sites.Highlights: * Develop, execute, and evolve the community's super user/advocacy program. *Creating, developing, executing quarterly engagement campaigns based on areas we identify as needing improvement from monthly metrics.* Taking a leadership role in taking Marketing initiatives and implementing them successfully into Community.* Working closely with Marketing to ensure Community is brand compliant.* Working with platform to troubleshoot issues, update the platform, developing quarterly reports that include action items for improved success, and creating engagement opportunities.
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Senior Community Manager, ABlackbaud Jan 2018 - Jul 2021Charleston, South Carolina, UsDuties included: moderating multiple product community sites simultaneously, working with internal stakeholders to develop content, creating new community spaces based on the needs of the company (ex: Early Adopter Programs, private communities, featured pages), reporting out on metrics to internal stakeholders to drive initiatives, creating and executing quarterly engagement campaigns, and taking a leadership role on my team.
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Community ManagerBlackbaud May 2014 - Jan 2018Charleston, South Carolina, UsDuties included: Planning and executing a comprehensive community site, utilizing our company's many outlying platforms and consolidating them into one platform. As a Community Manager, Staff, duties also included moderation, content management and creation, being a liaison for advocacy and marketing, creating community pages for Blackbaud's ever evolving list of products and services.
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Promotions & Event CoordinatorWciv Sep 2012 - Jun 2014My daily duties included editing video on Adobe Premiere, but I also have experience with Camtasia. I wrote and edited promotional material topicals for newscasts.I was also in charge of creating, writing, and editing public service announcements for station events and a variety of partnerships.As the station's event coordinator, I was responsible for overseeing every aspect of our public appearances. I conducted site surveys, communicated with event organizers, and lined up station talent to participate.On the day of the event, I photographed, videoed, and uploaded content to our social media sites.I'm was also the social media manager for two promotions pages: Facebook and Twitter.I wrote articles for SKIRT magazine promoting our appearances, our talent, and our station. I also wrote press releases and talent biographies.
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Executive ProducerWsav-Tv Jul 2010 - Jan 2013Savannah, Ga, UsIn my primary role as Executive Producer, I managed day to day operations. I made daily decisions about content and supervised a crew of 20 people. As an Executive Producer, it was my responsibility to ensure that newscasts were accurate and presented the best information to our viewers. I would also fill in as a show producer as needed. At WSAV, I also served as the Assignment Desk Manager. That role included making contacts, finding stories, setting them up, and confirming information.I also served as the station's web producer, creating and uploading content to our website. I also managed the station's social media pages: Facebook and Twitter. -
ProducerKtnv 2008 - 2010UsI was in charge of the station's second most important newscast. My daily duties included finding stories that were fresh, the fun “talker” stories and updating all of the stories from the day before. I was also very involved in creating and maintaining our station’s Facebook page. As a Social Media Producer, I made sure to interact and kept our fans informed. I was also in charge of setting up our bi-weekly SKYPE sessions with our radio partners and directing our Action News helicopter. -
ProducerWcbd-Tv 2 2003 - 2008Mount Pleasant, Sc, UsI was in charge of producing the lead newscast. I attended morning meetings and brainstormed ideas with reporters, producers and the News Director. I stacked, wrote, and boothed my show daily.I also copy-edited and worked with reporters on their scripts. I also posted stories, video and photographs to our website on a nightly basis. During that time, I also filled in as Executive Producer on several occasions.
Crystal Bruce Skills
Crystal Bruce Education Details
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Arkansas State UniversityPhotojournalism
Frequently Asked Questions about Crystal Bruce
What company does Crystal Bruce work for?
Crystal Bruce works for Blackbaud
What is Crystal Bruce's role at the current company?
Crystal Bruce's current role is Senior Advocacy Program Manager - Community.
What is Crystal Bruce's email address?
Crystal Bruce's email address is cr****@****aud.com
What is Crystal Bruce's direct phone number?
Crystal Bruce's direct phone number is (843) 216*****
What schools did Crystal Bruce attend?
Crystal Bruce attended Arkansas State University.
What are some of Crystal Bruce's interests?
Crystal Bruce has interest in Poverty Alleviation.
What skills is Crystal Bruce known for?
Crystal Bruce has skills like Social Media, Social Media Marketing, Web Content, Producing Web Content, Field Producing, Line Producing, Television Producing, Executive Producing, Story Producing, News Producing, Segment Producing, Video Editing.
Who are Crystal Bruce's colleagues?
Crystal Bruce's colleagues are Alexandra Sowinski, Brian Lizotte, Eric Clark, Heather Carlen Johnson, James Cole, Gary Hart, Michelle Cook-Keene.
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