Crystal Chen

Crystal Chen Email and Phone Number

Director of Marketing Communication @ 洲际酒店
Crystal Chen's Location
Sanya, Hainan, China, China
About Crystal Chen

Crystal Chen is a Director of Marketing Communication at 洲际酒店. She possess expertise in marketing communications, marketing strategy, digital marketing, brand management, public relations and 2 more skills. She is proficient in English.

Crystal Chen's Current Company Details
洲际酒店

洲际酒店

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Director of Marketing Communication
Crystal Chen Work Experience Details
  • 洲际酒店
    Director Of Marketing Communication
    洲际酒店 May 2018 - Present
    Sanya
  • Palace Hotel Resort & Spa Yalong Bay Sanya三亚亚龙湾迎宾馆
    Director Of Marketing Communication
    Palace Hotel Resort & Spa Yalong Bay Sanya三亚亚龙湾迎宾馆 Jun 2017 - May 2018
    Sanya
  • 索菲特酒店
    Senior Marketing And Communication Manager
    索菲特酒店 Feb 2017 - Jun 2017
    Sofitel Sanya Leeman Resort
  • 洲际酒店
    Marketing Communication Manager
    洲际酒店 Nov 2015 - Jan 2017
    Crowne Plaza Sanya City Center
    1) Fully in charge of Marcom deparment 2) Yearly marketing plan and monthly report 3) Work closely with head office and communicate effectively for most update information regarding PR/publication matters. 4) Make sure all productions and design to meet with hotel standard and present Hotel corporate identity… Show more 1) Fully in charge of Marcom deparment 2) Yearly marketing plan and monthly report 3) Work closely with head office and communicate effectively for most update information regarding PR/publication matters. 4) Make sure all productions and design to meet with hotel standard and present Hotel corporate identity 5) Conduct public relations, communication, advertising programs.
 6) Establish media relationship and networking.
 7) Maintain regular schedules for press visits and visits to clients.
 8) Execute liaison and supervise all advertisements production; spelling check, contract write-up, accounts sentiment coordination.
 9) Responsible for distribution press releases to both local and regional magazines and newspapers.
 10) Organize/administrate/manage promotional events, closely coordinate social events and promotional events in the hotel 11) Digital (Wechat, Webo)online campaignAchievement- Plan and organize taxi driver campaign on Jan, 2016 for hotel awareness and reputation- Successful organize chef table on March, 2016 to promote Kiyomori Japanese restaurant- Successful plan and organize Crowne wedding show on April 23, 2016- Set up hotel Wechat mall for online shopping- Plan hotel official photo shooting- Social media response score 100% Show less
  • 喜达屋
    Marketing Commnication Manager
    喜达屋 Jun 2012 - Nov 2015
    The Royal Begonia, A Luxury Collection Sanya Resort& Sheraton Sanya Haitang Bay
    1) Yearly marketing plan and monthly report 2) Work closely with head office and communicate effectively for most update information regarding PR/publication matters. 3) Make sure all productions and design to meet with hotel standard and present Hotel corporate identity… Show more 1) Yearly marketing plan and monthly report 2) Work closely with head office and communicate effectively for most update information regarding PR/publication matters. 3) Make sure all productions and design to meet with hotel standard and present Hotel corporate identity 4) Conduct public relations, communication, advertising programs.
 5) Establish media relationship and networking.
 6) Maintain regular schedules for press visits and visits to clients.
 7) Execute liaison and supervise all advertisements production; spelling check, contract write-up, accounts sentiment coordination.
 8) Responsible for distribution press releases to both local and regional magazines and newspapers.
 9) Organize/administrate/manage promotional events, closely coordinate social events and promotional events in the hotel 10) Digital (Wechat, Webo)online campaignAchievement- Plan hotel official video shooting on July, 2014- Organize SPG moment on April, 2015 - Successful plan and execution Starfish summer package campaign on May, 2015- Successful organize Spanish night event at The Royal Begonia restaurant on July, 2015 - Successful plan and organize UNICEF event on September, 2015 Show less
  • 喜达屋
    Executive Assistant To Deputy General Manager
    喜达屋 Sep 2008 - Aug 2011
    Sanya
    1) Assist with DGM’s daily work, translations, oral and written,email replying.2) Attending management meetings: Department Head Meeting; Executive Committee Meeting, Revenue Meeting, P&L meeting3) Receiving owning company VIP guests, arrange room and restaurant for VIP guest.4) Prepare and maintain files, reports, letters, memorandums and other relevant business documentation.

Crystal Chen Skills

Marketing Communications Marketing Strategy Digital Marketing Brand Management Public Relations Competitive Analysis Social Media

Crystal Chen Education Details

Frequently Asked Questions about Crystal Chen

What company does Crystal Chen work for?

Crystal Chen works for 洲际酒店

What is Crystal Chen's role at the current company?

Crystal Chen's current role is Director of Marketing Communication.

What schools did Crystal Chen attend?

Crystal Chen attended Kolej Universiti Sunway, 澳大利亚维多利亚大学.

What skills is Crystal Chen known for?

Crystal Chen has skills like Marketing Communications, Marketing Strategy, Digital Marketing, Brand Management, Public Relations, Competitive Analysis, Social Media.

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