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STRATEGIC, GROWTH MINDED LEADER FOCUSED ON COMMERCIAL EXCELLENCEAccelerating Growth by Developing and Executing Winning StrategiesResults-oriented, data-driven leader known for fostering strong relationships with key stakeholders and cross-functional peers, garnering trust, and respect. Articulate, personable, natural leader adept at building high-performing teams and developing individuals into future leaders. Highly knowledgeable in the medical device industry with broad experience across all aspects of marketing, sales, product, and business development leveraged to drive profitable growth.
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Chief Commercial Officer (Cco)Centrak Feb 2023 - PresentNewtown, Pa, UsLeading all aspects of the company’s commercial business; including sales, partner management, marketing, product management, and strategic plans. Driving delivery of updated 3-year strategy, product roadmap, pipeline expansion, revenues, and improved return on sales. -
Chief Marketing OfficerCentrak Jul 2020 - Feb 2023Newtown, Pa, UsEstablished Marketing-led organization, leading product development teams and processes for hardware, software, and services. Built a world-class team of Product Managers, Marketing Communications and Solutions Leaders. Drove a strategic shift from a seller of hardware to an end-to-end solutions provider of clinical consulting, hardware, software and services.
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Vice President, Global Marketing & Medical EducationCantel Medical Mar 2019 - Jul 2020Little Falls, Nj, UsDevelop and direct global marketing, new product development, strategy, and business development teams, overseeing a diversified portfolio, managing budget, and increasing revenue line.Optimize business and operational models to drive long-term and sustainable business growth. Employ strategic direction for the division and collaborate with functional peers to drive execution. Develop a risk-sharing sales model to align with the healthcare shift to value-based care. Manage relationships with business partners and external parties to drive business goals. -
Sr Director, Global Strategy And Business DevelopmentCantel Medical Feb 2016 - Mar 2019Little Falls, Nj, UsIgnited revenue growth by implementing highly effective global strategies and business development initiatives. Ensured consistent operational success by training, managing, and supporting global teams and projects as well as building rapport with internal and external stakeholders. Steered the acquisition, including due diligence and integration of a privately held software company. Developed a high performing team of four new leaders later promoted to higher level roles.
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Director Of Marketing, InternationalCantel Medical Apr 2013 - Feb 2016Little Falls, Nj, UsRecruited to drive International market expansion of the Cantel Endo (Medivators) business• Achieved aggressive revenue targets; representing a 367% increase in sales over the 3 yr period• Built marketing team; focused on commercial excellence; launched over 15 products to new markets• Developed and executed “go direct” plans for China, Germany, UK, France, & Italy; doubling organic sales• Received recognition and discretionary awards for successful completion of 3 international acquisitions; Puricore & IMS (2014) and Medical Innovations Group (2015)
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Global Product Director, Advanced EnergyEthicon, Inc. Apr 2011 - Mar 2013Raritan, Nj, UsBusiness lead for ENSEAL® franchise, the key growth driver for the organization. Charged with managing the current portfolio, developing a product pipeline and marketing strategy to achieve double digit growth -
Product DirectorEthicon, Inc. Aug 2008 - Apr 2011Raritan, Nj, UsMarketing lead in Franchise Development for a $4B medical device company, specializing in minimally invasive surgery. Responsible for finding and implementing new technologies, identifying new markets, and determining additional applications for existing technologies.
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Strategic Brand ManagerHill-Rom Aug 2007 - Aug 2008Chicago, Il, UsCommercial leader of Hill-Rom’s largest franchise, representing approximately 25% of the company’s overall gross profit. Leader of new product development from concept through market launch. Responsible for strategic management, profitability, identification of new technologies and business development opportunities. -
Global Marketing ManagerHill-Rom Jun 2005 - Aug 2007Chicago, Il, UsGlobal responsibility for over $80MM MedSurg and Maternal businesses. Responsible for strategy development, business forecasts, and overall profitability. Managed all aspects of new product development, life cycle management, and go-to-market strategies
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Operational Marketing ManagerHill-Rom Mar 2004 - Jun 2005Chicago, Il, UsResponsible for downstream marketing of MedSurg and Maternal products for North America and South America including: development of all sales collateral, sales training, field sales support, trade shows and competitive expertise.
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International Customer Service And Sales ManagerHill-Rom Aug 2001 - Mar 2004Chicago, Il, UsManaged sales reps responsible for partner management and operations to drive international business development in emerging markets.
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International Sales RepresentativeHill-Rom Jul 1998 - Aug 2001Chicago, Il, UsResponsible for channel management of European and Middle East distributors. Created capital and technical sales programs for distributors, provided training support, and metrics. Drove pipeline growth in new markets and delivered record sales.
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Account RepresentativeFormica 1996 - 1998Cincinnati, Ohio, UsI worked in inside sales and customer service, focused on winning accounts for specialty products and maintaining the business relationships. Received the rookie of the year award of all new hires for that year in Formica.
Crystal Ryan Skills
Crystal Ryan Education Details
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Ball State UniversityEconomics -
Indiana Wesleyan UniversityBusiness
Frequently Asked Questions about Crystal Ryan
What company does Crystal Ryan work for?
Crystal Ryan works for Centrak
What is Crystal Ryan's role at the current company?
Crystal Ryan's current role is Chief Commercial Officer at CenTrak.
What is Crystal Ryan's email address?
Crystal Ryan's email address is cr****@****aol.com
What is Crystal Ryan's direct phone number?
Crystal Ryan's direct phone number is +151367*****
What schools did Crystal Ryan attend?
Crystal Ryan attended Ball State University, Indiana Wesleyan University.
What are some of Crystal Ryan's interests?
Crystal Ryan has interest in Physical Fitness, Reading, Running, Outdoor Sports, Swimming.
What skills is Crystal Ryan known for?
Crystal Ryan has skills like Product Launch, Medical Devices, Product Development, Strategy, Market Development, Cross Functional Team Leadership, Market Analysis, Sales Operations, Capital Equipment, Global Marketing, Business Development, Leadership.
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