Hi. I'm Crystal.With 20 years of salon and beauty industry experience, I possess unique, holistic views on brand, operations, and people management in the personal care space. I know what pros need, what consumers want, and how to build strategies to deliver it to them.What my experience and resume can't show are the intangible elements I bring: Tenacity. Empathy. The ability to make lasting, meaningful connections both personally and professionally. I am unafraid to speak up and approach difficult situations bravely. I am emotionally intelligent and balance logic and emotion for humanistic problem solving. My communication styles are nimble; I am as comfortable interacting one on one with a consumer as I am presenting to the C-Suite. I effectively communicate complex ideas in an approachable, warm fashion and know how to actively listen and engage. I will absolutely bring levity when it's needed.My commitment to mental health awareness, transparency, and normalization in the workspace is unparalleled. My own therapeutic journey has made me a greater asset as an employee and colleague, and I am pursuing a new degree to enable me to help others start on their journeys to personal and professional wellness. My soul leaps at the opportunity to help others succeed, and the heart of my career has always been collaboration.Can I optimize your SOPs, ensure your KPIs are met, and manage your logistics and systems? Absolutely. However, I am also a culture contributor, a status quo disruptor, and a driver of change who bridges the gap between the present and future.I'm excited to talk with you to see what kind of magic we can make!