• Developed responsive, mobile-friendly, cross-client/browser, and semantically accurate web page templates from mockups provided by the client in accordance with global accessibility, privacy, and compliance directives• Built campaign assets and user interfaces that may include dynamic content, scripts for social media and/or tracking, personalization through tokens or field merges, forms, and other needs that may require specific scripting solutions• Developed front-end applications primarily using HTML and CSS, JavaScript/ JQuery, and possibly with Angular and React• Incorporate lead generation and event web forms on landing pages hosted externally (e.g., WordPress, Adobe Experience Manager, Drupal, Sitecore, etc.) or internal to the marketing automation platform (e.g., Marketo, Eloqua, HubSpot CMS, etc.)• Performed quality assurance testing to ensure appropriate segments, content, and submitted data are resulting in expected cases• Researched industry trends to ensure that standards and practices remain current and deliver the best email and online presence possible• Partnered with key marketing stakeholders to analyze, test, and launch email campaigns that drive response• Collaborated with clients on data integrations either via form submissions or API tools.

• Developed, execute and optimize online customer awareness and acquisition plans designed to drive web traffic, promote the brand and product/service lines• Developed and implement online marketing programs including SEO, SEM, social media, ecommerce, email marketing, partnership marketing/content integration• Proactively collaborate within the business unit strategic planning processes to ensure meaningful online brand extension.• Facilitated accurate content gathering and timely launches on all Fujifilm Brand websites• Monitored, understand new developments in the online space and identify relevant opportunities that align with business objectives and strategies• Managed internal customer expectations and scope to ensure quality, progress and successful implementation of project objectives• Implemented and managed operating metrics for web performance while tracking key performance indicators.• Uphold and steward corporate web brand guidelines while also ensuring that site content is developed and supported according to Fujifilm’s strategic objectives• Provided leadership for Fujifilm’s corporate web presence by collaborating with key business units to develop web strategies• Facilitated accurate content gathering and timely publishing• Managed web partner relationships (technology, strategy, execution) ensuring contracted service levels are achieved and fully leveraged.• Managed a sub-contractor web developer, and system administrator for our web/service servers.

• Built content and review existing messaging to help achieve success campaign results• Review email address lists for firm approval and appropriate target audience• Managed email databases, helped segment data for targeted email campaigns• Deployed emails and monitor deliverability; ensure quality of messaging and content• Created messaging that adheres to branding guidelines of the client• Email marketing, test subject lines, creative and content to continually improve response rates• Organized email support, develop and support ad hoc email needs of sales and marketing teams• Utilized ExactTarget marketing automation tool to deliver daily & weekly emails

• Reviewed, made updates, monitor and approve all print and digital ads• Oversaw marketing budget: Track, review, and pre-approve vendor invoices• Maintained Robison and Original websites while keeping content fresh and deliver website performance.• Designed, coordinate mailing and e-newsletter, e-blasts, direct mail, banner ads, and print ads• Review, update, keep track, and order promotional materials, survey cards, flyers, etc.• Created and distribute customer surveys utilizing Survey Monkey• Utilized Swiftpage, email marketing software to create and deploy electronic emails• Developed marketing communication campaigns• Collaborated with team member to develop new company brand website• Designed the graphics on their duct cleaning truck

• Publish and maintain content on all websites on a daily basis using HTML, CSS, Javascript, and ASP• Develop and deploy all marketing emails to promote housing and encourage customers to book• Develop and maintain websites content on a daily bases• Design logos, banners and graphics for websites and print material• Use Delivra, an online marketing email tool to code and deployed electronic emails • Organize and manage scheduled event email and list management • Manage and update final performance reports for each email deployment• Create Facebook apps and Twitter social media feeds• Gather and report web specifications using Google web analytics and Google AdWords