Crystal Vang Email & Phone Number

Orrville, Ohio, US

Orrville, Ohio, US

• Developed go-to-market strategies, communicated key brand initiatives, and drove in-market execution for Dunkin’ At-Home Coffee, Folgers, Café Bustelo, and all coffee displays
• Lead the development of national sales presentations rich in category and shopper insights to help Field Sales execute with excellence
• Created channel-specific sales objectives for distribution, pricing, shelving, and merchandising
• Supported the start-up of the DSD partnership with Anheuser-Busch and helped manage the day-to-day needs of the external partnership to grow our Ready to Drink coffee business segment

Warrenville, Illinois, US

Establish and execute on marketing and brand strategies for the Specialty Business Unit manufactured brands – Rolyan Buoys and Hygenic. Contributed to double-digit growth YOY two years in a row in the stagnant buoy business. Effectively collaborate with multiple departments internally (engineering, finance, sales, product management, etc.) and externally.

Charlotte, NC, US

• Managed TTI’s multi-million dollar marketing budget and oversaw expenses for all marketing divisions
• Provided launch support for new products: - Collaborated with product managers, Consumer Insights Team and Legal to establish a brand communications strategy for each product - Ensured the accuracy and effectiveness of.
• Reviewed and approved all new product submissions from a company that is currently licensing the Hoover brand.
• Liaised with creative agency in United Kingdom and USA to produce, edit and traffic TV advertisements for all brands
• Efficiently managed TV advertisement and video asset projects for all International TTi Floor Care Markets in a timely manner – UK, Germany, Asia, Australia/New Zealand
• Documented and analyzed all talent and music usage contract terms for expirations and cost saving opportunities saving our Canadian market $10,000 on one TV advertisement

Fairlawn, Ohio, US

• Generated and managed email drip campaigns with an average 30% open rate
• Effectively gathered feedback from customers via testimonials or surveys
• Utilized social media to increase brand awareness and build stronger customer relations
• Developed data-driven marketing collateral tailored to needs of various customer segments
• Established, executed on, and analyzed effectiveness of multiple marketing campaigns

• Managed receptionist desk in professional manner, greeted customers, and answered on average 130 calls per day
• Effectively managed cashier’s office, handled all monetary transactions, averaging $65,000 per day, while juggling dozens of tasks simultaneously
• Proved ability to deal with wide range of individuals in fast-paced environment