Crystal Lee, Cdmp Email & Phone Number

Orlando, Fl, Us

Orlando, Florida, United States

Ongoing leadership of the Marketing Department, working directly with the VP of Strategic Communications and leaders in key roles across the organization. Oversees all campaigns, initiatives, and activities.Developed and implemented marketing strategies to increase brand awareness of CareerSource Central Florida and drive lead generation across programs and services.Manages company's brand reputation on all marketing channels, including social media. Consistently grew social following year over year for the last six years. Delivered an 85% increase in net audience growth and 98.5% positive social media sentiment in the last year.Spearheaded the launch of Salesforce Marketing Cloud Account Engagement (formerly known as Pardot) to deliver personalized and connected customer journeys.Developed and implemented an integrated marketing strategy for CareerSource Central Florida's 2023 Summer Youth Program.•Delivered 5k+ leads, exceeding the program goal of 1.5k.•Compelling content resulted in 64% increase in organic social media engagement and a 50% increase on clicks on calls to action•Increased social mentions from partners by 73%Drove 65% of leads via organic and paid marketing strategies for Level Up Orange Program during first 3 months of launch during 2021-22.

Orlando, Florida, United States

Leadership of the marketing department, working directly with the VP of Strategic Communications and leaders in key roles across the organization.Managed all department initiatives and activities including branding, strategy, campaigns, email marketing, social media, print advertising, digital advertising, website management, SEO, etc.Developed and implemented an integrated marketing strategy for CareerSource Central Florida's 2022 Summer Youth Program.•Delivered 3.4k+ leads, exceeding the program goal of 1.5k.•Increased organic search by 7% with landing page SEO optimization.•Decreased bounce rate by 19% via design and content optimization.•Doubled post link clicks on calls to action and company mentions on social media.

Orlando, Florida, United States

Leadership of the marketing department since Sept. 2021 and during times Sr. Marketing Mgr. role was vacant, working directly with the VP of Strategic Communications and leaders in key roles.Drove brand awareness and lead generation with consumer and business audiences through innovative, multi-channel marketing strategies and plans. Managed department budget.Managed all company branding and marketing initiatives to support department and organizational goals, managing projects from small to large cross-functionally across all operational levels.Social media management, including strategy, content calendar, content creation, copywriting, post scheduling, social listening, and community management.•Implemented a social media strategy, which increased audience growth by 25%.Responsible for email marketing strategy, planning and management.•Increased marketing email open rates by 16%.•Generated nearly 10k clicks on calls to action for lead generation over the last 2 years.Spearheaded company-wide initiatives, including brand portal for staff and management to access branded resources and order materials. Increased efficiency and improved organizational processes.Managed the relaunch of the CSCF website in January 2020 with a complete redo on design, content, function, and user experience.•Implemented ability for lead generation, which did not previously exist.•Generated 14.5k leads via the website in the first year after launch.Established standard marketing KPIs, benchmarks and metrics. Prepares data reports and strategic insights using analytics and consumer insights from all marketing channels to track the impact of efforts and outcomes.Successfully managed marketing intern and provided training on content development, social media management, and email marketing.

Orlando, Florida, United States

Collaborated with all departments to provide support for outreach and public relations activities. Manages department requests, monitoring and resolving issues to ensure requested projects were acted and completed upon.Developed content for social media and department communications. Developed and distributed marketing emails. Coordinates advertising opportunities.Reported on social media, email, and other marketing efforts.Assisted with press release process responsibilities and distribution according to departmental and organizational policies, procedures, and needs. Maintains all reports and documentation related to media monitoring.

Orlando, Florida, United States

Assisted with the preparation of department/board/committee meetings, both on and off-site, including meeting set-up and breakdown, creating meeting information and agenda packets, preparing, and gathering name plates, greeting meeting attendees.Performed general administrative duties, such as managing calendar appointments, scheduling meetings, managing and organizing files, data entry and creation of reports.Contributed to the business by recommending innovative ways to become more efficient and/or to reduce costs.

Master Of Business Administration (M.B.A.), Non-Profit/Public/Organizational Management

Bachelor Of Fine Arts (B.F.A.), Concentration In Drawing And Painting