Crystal Franklin Email & Phone Number

Portland, Or, Us

Portland, Or, Us

Herzogenaurach, Bavaria, De

- Displaying and organizing retail merchandise to reflect the brand’s image and aesthetic- Rotating and moving apparel daily on the sales floor as new items arrive or available stock sells through- Partnering with managers to uphold, learn, and maintain all visual standards- Selecting, preparing, and styling outfits on mannequins to highlight products and their features- Assisting with mannequin and footwear display audits weekly to ensure their styles are current and available to customers- Strategically merchandising accessories to attract customers' attention and complement nearby apparel categories

Herzogenaurach, Bavaria, De

- Experienced on the sales floor, but now working in the Back of House department- Providing customer service: answering customer questions, recommending products, finding merchandise, building outfits for customers, and managing fitting rooms- Assisting with store operations: restocking merchandise on the floor, unloading a truck when new product arrives, backstocking, and recovering sales floor products to maintain cleanliness - Experience in training and mentoring new employees in Back of House store operations and processes- Gaining experience working in a fast-paced and teamwork-oriented environment

Portland, Oregon, Us

- Selected for position through the Emerging Leaders Internship (ELI) program- Researched and analyzed competitor social accounts and presented results (Instagram, Facebook, LinkedIn)- Reviewed and confirmed social media strategic objectives- Developed annual social media editorial calendar and monthly content strategy- Developed and pitched original ideas to satisfy strategic and content objectives- Selected photography, wrote copy, and produced creative assets for paid social media campaign- Designed and produced branded social content post templates- Researched, wrote, and produced social graphics and post copy- Used CoSchedule to plan and manage social posts- Made timely revisions as needed based on feedback

- Selected as a Emerging Leaders Internship Intern out of hundreds of applicants within the Oregon and SW Washington state area- Matched with an internship opportunity at a program-participating company looking to support recent graduates and college students of color- Attended and participated in guest speaker sessions and workshops related to diversity, inclusion, industry opportunities, and navigating life within the professional world- Became an active member of a community looking to network and learn from each other as we begin our professional careers

New York, Ny, Us

- Selected for position through the 4A's Multicultural Advertising Internship Program (MAIP)- Attended weekly company workshop sessions to learn about emerging trends, technology, and strategies in media- Collaborated with team to compile target audience research, brainstorm campaign ideas and solutions, and create presentations to be shared with the client- Gained knowledge and experience with paid social ad management programs for Facebook, Instagram, Twitter, Snapchat, TikTok, and Pinterest- Shadowed additional paid social teams to understand how campaign strategies differ for clients in a variety of industries- Observed client and social platform representative meetings- Client: Patrón Tequila

New York, Ny, Us

- Selected as a Multicultural Advertising Internship Program Fellow out of hundreds of applicants within the United States- Attended and participated in weekly guest speaker sessions and workshops related to diversity, inclusion, industry opportunities, and navigating life within the advertising industry- Collaborated with a small team of other MAIP fellows to complete two advertising sprint projects

Eugene, Or, Us

- Assisted in Gen Z and Millennial audience research to identify key insights and trends to determine optimal timing options- Generated multiple budget options based on client requests- Developed a content posting schedule for a newly-launched TikTok account and helped grow audience engagement- Created hashtag selection method to improve TikTok reach- Helped research and develop influencer marketing strategies- Tracked campaign KPIs daily in order to make suggestions and adjustments as needed to improve performance- Crafted presentations to share media plans and KPI results- Prepared to be able to answer any client questions or concerns- Client: USAFacts

Eugene, Oregon, Us

- Utilized Adobe Illustrator to create illustrations- Collaborated with authors to ensure the digital illustrations produced would serve as strong visual aids to their stories- Designed stickers to be sold by the magazine for fundraising efforts through the 2020-2022 academic years- Provided quick revisions and edits to work based on editor feedback to meet deadlines

- Assisted in a leadership role for the University of Oregon, who hosted 2019 Association of Pacific Rim Universities (APRU) Undergraduate Leadership Program- Provided campus resource support and guidance to program participants working on a project addressing social inequality in the local community

- Prepared online orders by processing requests and pulling materials- Securely packed items to be shipped in a timely manner and placed orders in the delivery area to be mailed out the same day- Assisted with product testing and cleaning

- Worked primarily as a cashier using a Point of Sale system- Provided customer service: answering customer questions, answering phones, placing online orders, and finding merchandise- Maintained store cleanliness: restocking merchandise, folding, recording inventory, and managing fitting rooms

- Prepared food and served customers in a fast-paced setting- Supported kitchen operations as a dishwasher- Obtained cashier experience using a Point of Sale system- Maintained kitchen cleanliness and followed food handling procedures

Bachelor Of Arts - Ba, Dual Degree In Advertising And International Studies

Exchange Student

High School Diploma