Crystal Graham Email and Phone Number

Dynamic leader with a clear vision toward providing direction and results. Lead strategic merchandising, marketing, procurement, sourcing events, contracting activities, and supplier management. Key contributor to forecasting the annual operating plan: including sales, trade, and profitability targets. Consistent success in starting and improving the profitability, performance and value of various categories/product lines. I am results oriented. I use analytics and insights tools to deliver recommendations designed to grow profitable sales, market share, household penetration. I have strong experience in the areas of Category Management principles, writing strategy, employing tactics, assessing risk, and ensuring results are measured. Optimizing category assortments, inventory levels, along with quantifying retail pricing strategies that optimize billing margins and item profitability.Category Strategies* Lead the business in creating clear, compelling executable category strategies. * Plan and execute negotiations, delivering the best value on all areas of spend.Supplier Performance Management* Set achievable targets. Develop business plans. Trade spend analysis. Drive innovation of new product development. Ensure tactics are actionable to support the strategy, driving a selling culture.* Network with business partners within supply chain and manufacturing to ensure that targets are met, improve and remove non-valued costCapacity and Contingency Planning* Ensure suppliers have necessary capacity and stock arrangements to support the business needs.* Ensure contingencies are in place for critical items (alternate suppliers, substitute items, strong business continuity plans) Reporting/Forecasting/Budgeting* Forecast annual operating plans with finance. Create department and category budgets, profitability targets, with regular re-forecasting based on the elements affecting the budget process.* Report period budget actuals. Develop contingency plans if needed to ensure budget goals are met. Created & rolled out new corporate procurement policies and standard methodology & training. I am well versed in understanding the supply chain management process, which covers design, preparation, administration, and tracking all activities related to supply chain. My goal is to assist in a role that provides solutions which meets the needs of the customer in a constant change market. Set objectives, allocate resources to create distinctive competencies that support and deliver on innovation, savings, and provides growth for the business.