Crystal Holley, Cha Email and Phone Number

Development and Opening Manager - Holiday Inn & Suites Peoria at Grand Prairie, Hampton Inn & Suites Peoria at Grand Prairie, Holiday Inn Express, Wingate by Wyndham, Country Inn & Suites, Candlewood Suites Peoria at Grand Prairie and AmericInn Monmouth - Successfully opened 7 hotels by communicating with vendors, implementing opening orders, hiring a talented team and organizing an operational structure.Hire, promote, train, motivate and lead General Managers and line level staff. Develop and implement successful training and hotel procedures based on brand standards.Survey and analyze competition, market trends and rate/revenue reporting to ensure hotels are positioned to drive optimal revenue.Establish departmental standards, budgets, guidelines, and objectives to ensure efficient operation.Liaison between management company, brand and contractors.Oversee the overall success of multiple hotels.Maintain a high level of customer service.General Manager - Hampton Inn and Suites PeoriaManage overall sales and operational activities at the Hampton Inn and Suites Peoria at Grand Prairie.Opened and Lead top preforming hotel for Owner/Management Company.Exceeded revenue goals each month since opening day by monitoring sales activities, proper rate structure and customer satisfaction.Retain, lead and empower award winning hotel team through high energy, encouragement and continual customer service training.

Assisted in the construction and development of the hotel and organized sub-contractors and vendors during pre and post-opening.Developed and implemented training and hotel procedures.Maintained revenue management through restrictions and sell-through.Oversaw guest surveys and prepared solutions for hotel improvementsControlled inventory of hotel through monthly counts and ordering.

Assisted in renovation of a 250-room hotel by constructing and implementing front desk procedures.Developed and managed a staff of 33 through hiring and executing a training program.Monitored daily reservations and group bookings. Maintained revenue management.Billed and managed Accounts Receivable.