Crystal Jahn Email & Phone Number

Portland, Or, Us

Develop and drive best in class category management practices utilizing shopper and category insights across 4P’s Lead selling strategy formulation across 5 leading brands in CPG channelExecute monthly consumption share out with senior leadership, identifying trends and opportunities across categories and channelsSpearhead build out of custom Circana database from design to implementation and ongoing maintenanceSupport innovation team through identifying category growth opportunities and leading monadic testing of innovation concepts

Prepared and presented objective category insights across East Coast grocery and Canada accounts, revenue accounted for 21%+ of Ocean SprayUtilize Kantar Rich Mix® 8 for objective assortment analysis, in conjunction with POG recommendations using Blue Yonder (JDA)Consolidate data from multiple sources to deliver comprehensive and impartial category selling story including macro trends, shopper behaviors, and customer specific dataCollaborated with Senior Manager on the development of Category Vision and Strategy across categories

Lynnfield, Massachusetts

Supported Sr. Brand Manager with research, creation, execution, and analysis of various marketing activities for Hood Cottage CheeseUtilized custom Circana data sources (POS, Panel, and ShopperSights) to analyze business drivers/drainers, develop key learnings, ad present to senior leadership for brand planning, National Sales Meetings, and customer appointmentsManaged a $6MM+ budget for the New England territory plus incremental funding for expansion marketsKey Marketing Activation projects led: TV commercial, experiential Food Truck Marketing campaign, Public Relations programs, In-Store tactics, and Digital AD Campaigns

Pleasanton, Ca

Category Analyst II: 6/13 - 9/16Category Manager: 10/17 - 4/18Led Category Thought Leadership studies and analyses for the Perimeter of the storeMentor junior analysts on reporting and category management practicesManage, communicate, and execute top client strategies from the Consumer Packaged Goods industry (Boulder Brands, Lactalis, PepsiCo)Utilize syndicated data (Nielsen, Circana, Homescan), store-level data, and shopper studies to create category decks for retailers across U.S.Present data insights and recommendations that add value to retailer’s category while meeting client’s objectives across the 4P’s May 2016 certified through Acosta as a Professional Category Analyst.

East Bay

Create engaging content for publication and website including but not limited to researching local events and trends in the current parenting environment. Responsible for Social Media strategy creation/execution and posting.Update website via WordPress with fresh, engaging and relevant content.Utilize Vertical Response to manage email distribution list and creation of bi-weekly email blasts. Establish and maintain relationships with advertisers, including keeping track of events and monthly rotation of email blast/website/social media exposure by acting as an extension of marketing team.