Assistant Marketing Manager
Current• GTM Planning: Responsible for annual end-to-end marketing strategy planning, including budget planning and marketing calendar delivery. • Marketing Communication: Initiate and implement marketing programs for brand-based activations. 1) In charge of poduct Go-To-Marketing for new product launch. Initiated integrared marketing communications along with social amplifications on RED Xiaohongshu and TikTok to drive product awareness and sales through content marketing and advertising (Feeds ads and SEM). 2) Delivered marketing campaigns to boost brand awareness and equityhrough cross-functional collaboration with global teams and external partners. Maintain relationship with 700+ influencers. 3) Owned social media management (RED Xiaohongshu, TikTok, Wechat, Weibo): Leverage global content assets, co-work with agency to deliver content strategy, content creation, and monitoring performance. • Trade Marketing: Enable sales team in terms of marketing activities to enhance sales and business achievements.
