As the Director of Marketing at Northview Bank, I'm skilled in creating effective marketing campaigns for niche products. I'm responsible for designing, implementing and facilitating annual marketing strategies, supporting and executing marketing plans. I also translate business department objectives and strategies to prepare brand portfolio objectives, plans, and strategies to facilitate the business unit's growth. I develop the marketing operations budget of the organization and develop promotional materials, including print, video, radio, web, digital, collateral copies, and digital campaigns. Additionally, negotiate with agents to secure correspondences for translating materials into any other media and adhere to all Federal and State laws and regulations for the banking industry.• Develop effective marketing strategies for niche products• Emphasis on measurable results in terms of ROI and audience engagement • Target a specific demographic and tailor campaigns accordingly • Use data analytics to refine campaigns and improve performance • Continuously assess and adapt to market trends and consumer needs• Create and develop highly effective online digital marketing campaigns• Design, implement and facilitate annual marketing strategies• Support and facilitate the development and execution of marketing plans• Translate business department objectives and strategies to prepare brand portfolio objectives, plans, and strategies to facilitate the business unit's growth• Plan the marketing operations budget of the organization• Developing promotional materials, including print, video, radio, web, digital, collateral copies, and digital campaigns• Negotiate with agents to secure correspondences for translating materials into any other media• Adhere to all Federal and State laws and regulations for the banking industrywww.northviewbank.com

For two decades, I have assisted businesses in creating a remarkable brand presence and successfully achieving their marketing objectives. My aim is to provide innovative design solutions to help your business STAND OUT! We pride ourselves on being DIFFERENT by inspiring and creating an impactful brand that positions your company as the leader, not a follower. Our approach is designed to help businesses differentiate themselves in a crowded market full of brands.• Create marketing concepts for advertising campaigns and corporate identity/branding• Design and produce marketing collateral, websites, social media, videos, and digital marketing materials for clients• Manage campaign schedules, workflow, and media placement• Create strategic e-commerce marketing plans and manage and setup social media and networking• Manage the business, accounting, and public relations• Develop innovative marketing strategies for businesses that help them stand out and gain recognition.

Property manager for Coral Palms Vacation Property, located in Cape Coral, FL. • Design, create and develop all marketing for Coral Palms• Manage all bookings• Schedule maintenance • Manage guests that stay at the propertywww.capecoralpalms.com

• Create and develop all marketing • Manage all scheduling elements for property

• Delivered high-quality academic instruction to students by creating advanced lectures and hands-on training in software such as Illustrator, Photoshop, and InDesign. Covered various aspects such as prepress, typography, the principles of web design, and advanced design.• Adapted teaching techniques, taking into account the unique abilities of each student, to provide appropriate, intellectually stimulating instruction in every class.• Employed effective methods for motivating students to foster a personal desire to learn the subject/skill(s).

• Managed development, production, and distribution of promotional and collateral materials by working with external production vendors• Planned, developed, produced, and delivered all business collateral, including packaging, ad campaigns, brochures, manuals, and promotional flyers• Analyzed marketing programs and adjust strategy and tactics to increase the effectiveness• Established and maintain consistent corporate image and marketing communications of client's brand• Managed day to day activity with PR, press, and marketing communications

• Set graphic files up for the printing process (Prepress) • Designed & layout clients projects using Adobe Creative Suite programs • Developed concepts for and design collateral materials, including direct mail, ads, postcards,newsletters, flyers, invitations, vouchers and coupons • Worked with high-resolution files for larger output