Crystal Kranz Email & Phone Number

Sydney, Australia

Sea Life Sydney Aquarium, Wild Life Sydney Zoo And Madame Tussauds Sydney

Leads a highly effective team of Marketing professionals to deliver business objectives through all aspects of the marketing mix for SEA LIFE Sydney Aquarium, WILD LIFE Sydney Zoo and Madame Tussauds Sydney. • Plans, delivers and executes the marketing strategy through media, Public Relations, promotions, creative services and digital channels in line with attraction admissions volume, spend per head and revenue targets • Manages new product launches and associated campaigns to ensure consumer awareness and attraction visitation, resulting in positive return on investment • Collaborates with ANZ Central Marketing team to ensure national partnerships, online activity, trade sales and membership programs are integrated with the attractions’ campaigns and core propositions ultimately delivering a consistent message to the consumer • Identifies core market trends and ensures overall Sales & Marketing activity is line with business trends to maximise market share• Delivers relevant site marketing activity, including media, leaflets, promotions, events and ensures brand integrity

Legoland California Resort

Primary point of contact and communication for all matters related to the Resort’s guest experience, demographics and consumer behaviors through: Face-to-Face interviews, Mystery Shopper programs, Focus Groups and Survey Kiosks. Responsible for facilitating and reporting on new attraction developments and return on investment of Resort initiatives in order to maximize revenue and enhance the visitor experience. Also manages SEA LIFE Aquarium Public Relations activities.• Strategize with senior management team on appropriate allocation of capital funds that would give the highest return on investment• Organizes the implementation of the Key Performance Indicator surveys at the Resort resulting in over 20,000 completed guest surveys annually. Also, generates weekly and monthly reports on guest satisfaction to management team• Develops major Capital Expenditure consumer research studies and manages a team of interviewers• Official brand spokesperson for both on and off camera for media interviews for LEGOLAND California Resort

Acted as key contact for all SEA LIFE Carlsbad Aquarium Sales and Marketing functions, including but not limited to: Brand Management, Advertising, Public Relations, Strategic Partnerships, Promotions, Web Development, Community Relations and Events.Executed grand opening marketing plan for the first stand-alone SEA LIFE Aquarium in the US which included: Advertising, Promotions, Public Relations, Community Relations, Brand Management and Education Programs. This resulted in exceeding the opening attendance pre-booked visits and walk-up volume.

Managed research programs and studies. Performed administrative, logistical and operational duties for the Marketing and Sales department. Acted as a resource and point of contact for communication and project coordination. Worked directly with the Director of Marketing and Sales and assisted the General Manager during Executive Assistant transition.

Performed administrative, logistical and operational duties for the Advertising, Communications and Public Relations department while managing community relations and employee communication programs.

Carlsbad, Ca

Served as main point of contact for employees while managing dashboard, turnover and systems reporting. Coordinated data entry of employee Action forms, record retention, verifications of employment and I9 compliance.

Bs, Marketing

Education record

Activities and Societies: National Honours Society, Rotary Youth Leadership Award, Theatre, Advanced Placement courses.