BRAND COMMUNICATIONStrategic thinking by understanding the industry landscape, consumer insight and behavior, brand/product superiority, competitive situation, market opportunity…etcCreative thinking how to flesh out the strategy in the overall campaign road mapProject management regarding to quality of the work, timing management and budget allocationSPECIFIC ON DIGITALDigital strategic thinking by understanding the China digital landscape and trends, consumer insight, behavior and language in digital worldDesign the overall digital consumer journey for example from awareness, engagement, and purchase to advocacy.Work out the overall campaign road map cross difference channels and contents matrix. Digital project management regarding to quality of the digital work and roll out in different channels, quickly response to the on-going performance, timing management and budget allocation.Set up campaign KPI to measure the success of the campaignReporting to analyze the performance of the on-going and closing of digital campaign