Crystal Man Email and Phone Number
Crystal Man personal email
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A highly motivated and results-driven digital marketing professional with over 10 years of experience specializing in APAC markets. I possess a diverse skill set in performance marketing, big data analysis, customer lifecycle marketing, Martech, data strategy, and strategic project management. Throughout my career, I have consistently delivered impactful results, driving growth and optimizing customer experiences. I have a proven track record in developing and executing comprehensive, industry-specific marketing campaigns that are tailored to meet the unique needs of various sectors. By collaborating with cross-functional teams, I effectively manage strategic projects, leveraging data-driven insights to inform decision-making and achieve organizational objectives. Committed to staying ahead of industry trends, I actively seek opportunities to enhance my skills and knowledge, ensuring that my strategies remain innovative and effective.
Grantit
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Marketing Strategy LeadGrantit Dec 2023 - PresentSheung Wan, Hong Kong Island, Hk
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Vice President, Customer Acquisitions & Digital Engagement, Ecommerce, International MarketsKgi Asia 凱基亞洲 Jun 2022 - Dec 202341/F Central Plaza, 18 Harbour Road, Hk• Leading the development and execution of digital marketing strategies to acquire new customers through various channels, including paid search, display advertising, social media, SEO, email marketing, and mobile marketing.• Setting up the new Digital Acquisition team from scratch, determining the roadmap and critical milestones, deploying platforms and tools.• Driving user acquisition and revenue growth through effective management of acquisition campaigns and budgets.• Analyzing campaign performance data to optimize campaigns, improve ROI and provide business insight.• Working closely with cross-functional teams, including product, operations, and legal, to ensure alignment on acquisition objectives and strategies.• Managing and mentoring a team of digital acquisition professionals, providing guidance and support to help them achieve the team goals -
Regional Online Marketing ManagerStashaway Feb 2022 - May 2022Singapore, Singapore, Sg• Championing the company's online marketing framework and digital multi-channel growth strategies across Singapore, Malaysia, Thailand, Hong Kong, and MENA.• Achieving acquisition KPIs through digital channels e.g., SEM, Display, Programmatic, Social, Apple Search Ad and UAC etc., in an efficient and cost-effective manner by means of analytics tracking strategy, content strategy and tagging implementation etc.• Implementing effective audience segmentation, profiling strategy, market positioning to optimize acquisition and content strategy. -
Manager, E-Business (Apac)Genting Hong Kong Limited May 2019 - Jan 2022Kowloon, Hk• Develop performance-driven digital strategy for Dream Cruises and Star Cruises to drive direct sales in APAC markets. Won multiple awards in Asia Ecommerce Award and MARKies Award• Achieve business KPIs via SEM, SEO, DSP/DMP, affiliate network, eDM and social media campaigns• Derive actionable insights and conduct business forecast by manipulating data from multiple data sources• Enhance campaign efficiency and capability by optimizing the UX/UI of the digital platforms and deploying new technologies • Develop commercial strategies and analyze new operational requirements of the business by interacting with stakeholders -
Assistant Manager, Digital Strategic ProjectsMelco Resorts & Entertainment Aug 2018 - Apr 2019Central, Hong Kong, Hk• Manage strategic projects including 16 websites revamp, decoupled CMS solution, contents personalization, Mobile App development, Booking Engines revamp and AI Chatbot etc.• Assess and understand business problems and translate into analysis requirements and identify insights that improve the overall customer experience with the brands• Collaborate with internal and external partners to explore opportunities to drive incremental engagement and revenue across our digital touchpoints• Conduct competitive analysis and formulate recommendation to improve our digital products and services -
Marketing Communications ManagerTang'S Living Group Jul 2017 - Aug 2018Prince Edward, Kowloon, Hk• Being the first marketing member of this hospitality start-up and built things from sketch with the management team• Manage 4 hotel brands (Hotel COZi, Hotel Ease, Minimal Hotels & T.Lodge), Club East, Lafayette Wedding and Patina Wellness• Conduct market research, define market positioning & target audiences, and devise strategies for each brand • Lead the digital touchpoints development including website development, eCRM, booking engine integration and data visualization• Manage digital campaigns such as SEM/SEO, displays, social media and email marketing -
Assistant Marketing Communications ManagerSav Hospitality 2016 - 2016Hong Kong, Hk• Liaise with Marcom team of other overseas properties to ensure the efficient implementation of the corporate identity and campaigns• Prepare press release, media invitation and speech for public relations activities• Explore potential partners and brands for collaborations and joint-promotions• Formulate digital marketing strategies to enhance brand awareness via online platforms and OTAs -
Marketing Communications ExecutiveHarbour Plaza Metropolis Mar 2014 - Nov 2015• Maintain constant press coverage via preparing press materials, organizing media tasting, FAM tour and various events• Liaise with different organizations for joint promotion opportunities • Explore the mushrooming online platforms and handle all the digital marketing activities including eDM, Social Media, display Ads, SEM and website management• Develop marketing collaterals to serve specific objectives • Involve in the pre-opening and marketing strategy planning of the new hotel property
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Marketing OfficerPeak Tramways & The Peak Tower Limited May 2012 - Feb 2014• Liaise with vendors, PR agency, internal & external partners to ensure the efficient execution of various marketing campaigns• Coordinate and handle any media & VIP visit and filming requests • Develop PR & social media plan to ascertain constant media coverage • Maintain brand visibility through different outreach programs and publicity• Handle general enquiries and complaints from the public and media
Crystal Man Skills
Crystal Man Education Details
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The University Of Hong KongE-Commerce/Electronic Commerce -
Hong Kong Management AssociationExecutive Diploma In Digital Marketing
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The Hong Kong Polytechnic UniversityTourism And Travel Services Management
Frequently Asked Questions about Crystal Man
What company does Crystal Man work for?
Crystal Man works for Grantit
What is Crystal Man's role at the current company?
Crystal Man's current role is E-commerce | Performance Marketing | Data Analysis | Growth Strategy | Digital Project | Prompt Engineering | Fintech | MSc in E-commerce.
What is Crystal Man's email address?
Crystal Man's email address is ai****@****ail.com
What schools did Crystal Man attend?
Crystal Man attended The University Of Hong Kong, Hong Kong Management Association, The Hong Kong Polytechnic University.
What skills is Crystal Man known for?
Crystal Man has skills like Team Management, Event Management, Marketing Communications, Marketing, Public Relations, Social Media Marketing, Social Media, Marketing Strategy, Media Relations, Event Planning, Advertising, Online Advertising.
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