Crystal Man Email & Phone Number

Sheung Wan, Hong Kong Island, HK

41/F Central Plaza, 18 Harbour Road, HK

• Leading the development and execution of digital marketing strategies to acquire new customers through various channels, including paid search, display advertising, social media, SEO, email marketing, and mobile.
• Setting up the new Digital Acquisition team from scratch, determining the roadmap and critical milestones, deploying platforms and tools.
• Driving user acquisition and revenue growth through effective management of acquisition campaigns and budgets.
• Analyzing campaign performance data to optimize campaigns, improve ROI and provide business insight.
• Working closely with cross-functional teams, including product, operations, and legal, to ensure alignment on acquisition objectives and strategies.
• Managing and mentoring a team of digital acquisition professionals, providing guidance and support to help them achieve the team goals

Singapore, Singapore, SG

• Championing the company's online marketing framework and digital multi-channel growth strategies across Singapore, Malaysia, Thailand, Hong Kong, and MENA.
• Achieving acquisition KPIs through digital channels e.g., SEM, Display, Programmatic, Social, Apple Search Ad and UAC etc., in an efficient and cost-effective manner by means of analytics tracking strategy, content.
• Implementing effective audience segmentation, profiling strategy, market positioning to optimize acquisition and content strategy.

Kowloon, HK

• Develop performance-driven digital strategy for Dream Cruises and Star Cruises to drive direct sales in APAC markets. Won multiple awards in Asia Ecommerce Award and MARKies Award
• Achieve business KPIs via SEM, SEO, DSP/DMP, affiliate network, eDM and social media campaigns
• Derive actionable insights and conduct business forecast by manipulating data from multiple data sources
• Enhance campaign efficiency and capability by optimizing the UX/UI of the digital platforms and deploying new technologies
• Develop commercial strategies and analyze new operational requirements of the business by interacting with stakeholders

Central, Hong Kong, HK

• Manage strategic projects including 16 websites revamp, decoupled CMS solution, contents personalization, Mobile App development, Booking Engines revamp and AI Chatbot etc.
• Assess and understand business problems and translate into analysis requirements and identify insights that improve the overall customer experience with the brands
• Collaborate with internal and external partners to explore opportunities to drive incremental engagement and revenue across our digital touchpoints
• Conduct competitive analysis and formulate recommendation to improve our digital products and services

Prince Edward, Kowloon, HK

• Being the first marketing member of this hospitality start-up and built things from sketch with the management team
• Manage 4 hotel brands (Hotel COZi, Hotel Ease, Minimal Hotels & T.Lodge), Club East, Lafayette Wedding and Patina Wellness
• Conduct market research, define market positioning & target audiences, and devise strategies for each brand
• Lead the digital touchpoints development including website development, eCRM, booking engine integration and data visualization
• Manage digital campaigns such as SEM/SEO, displays, social media and email marketing

Hong Kong, HK

• Liaise with Marcom team of other overseas properties to ensure the efficient implementation of the corporate identity and campaigns
• Prepare press release, media invitation and speech for public relations activities
• Explore potential partners and brands for collaborations and joint-promotions
• Formulate digital marketing strategies to enhance brand awareness via online platforms and OTAs

• Maintain constant press coverage via preparing press materials, organizing media tasting, FAM tour and various events
• Liaise with different organizations for joint promotion opportunities
• Explore the mushrooming online platforms and handle all the digital marketing activities including eDM, Social Media, display Ads, SEM and website management
• Develop marketing collaterals to serve specific objectives
• Involve in the pre-opening and marketing strategy planning of the new hotel property

• Liaise with vendors, PR agency, internal & external partners to ensure the efficient execution of various marketing campaigns
• Coordinate and handle any media & VIP visit and filming requests
• Develop PR & social media plan to ascertain constant media coverage
• Maintain brand visibility through different outreach programs and publicity
• Handle general enquiries and complaints from the public and media

Master Of Science In E-Commerce And Internet Computing, E-Commerce/Electronic Commerce

Executive Diploma In Digital Marketing

Bsc (Hons) Tourism Management, Tourism And Travel Services Management