Crystal Manik (She/Her/Hers) Email & Phone Number

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

Manage corporate sports sponsorships (Minnesota Wild, Minnesota Vikings, MN United FC, Minnesota Timberwolves and Lynx, St. Paul Saints, Colorado Rockies, Denver Broncos, Denver Outlaws). Foster Conservation/Renewable Outreach sponsorships in 4 states. Direct a team of 4 employees responsible for outreach and sponsorship in 8 states. Mentor StepUP Intern program, lead and adviser to 2 interns.•Oversaw 405 event days in 7 states with total reach of 4.7M attendance annually, managing corporate, jurisdictional, renewable, and conservation outreach strategies. •Targeted engagement driving, increasing on-site conversions at a rate of 15%-20% each year, reducing spending and increasing outcomes/results. •Created and supervised Greater Twin Cities United Way outreach strategy (22 events with Saints, Minnesota Wild and Action Day partnerships), increasing customer engagement/onsite program conversions by 50% over a 3-year period, ensuring regulatory/energy efficiency goals were met. •Aligned 2017/2018 sports creative in-venue and digital assets with “always delivering” campaign. SEM/digital strategy for 2018 “One Handed” campaign (website, social media, in-venue sports creative). The “T.I.H” experience was designed to give consumers fun, easy to understand ways they can conserve energy in their homes. In the first 2-months, the experience had over 4,500 users and 236 text-to-mobile events. •Orchestrated award winning “This Is How” digital multi-channel campaign (website, bill inserts, social media, targeted marketing leads, sports in-venue and community kiosks), increasing online views (averaged 30K increase within first 2-weeks of campaign launch) beating the average cost-per-view ($.02 to $.04) and average view rate (44% to 28%) for all industries….not just utilities.

Greater Minneapolis-St. Paul Area

In charge of professional sports sponsorships in multiple states (Minnesota Wild, Minnesota Vikings, Colorado Rockies, Denver Broncos). Senior Marketing Lead for NSPMN jurisdictional leadership, drove strategies for stakeholder outreach, marketing lead for driving and leveraging of community strategies for Power Your Community and Community Focus initiatives. Lead for Voice of Customer Readouts to jurisdictional leadership and Executive Energy Forum. Consumer Education Manager for 4 states (MN, CO, SD, NM). •Devised and drove Conservation Improvement Program strategies. •Handled vendor contract management and channel management strategies, managing budget in 4 states. •Championed jurisdictional strategies and managed jurisdictional marketing budget in 8 states.•Formed and launched Saints nonprofit game strategy, coordinating 4 games per season, 20K in-venue attendance, 150K radio listenership, $8K raised annually, social media reach.•Generated and drove Mobile Resource pilot, championing Outreach and Education strategies which was launched in 8 states. Conducted 335 event days resulting in total attendance of 3.2M Xcel Energy customers.

Minneapolis, Mn

Marketing Lead for NSPMN jurisdictional leadership, provided marketing strategies for community outreach in Minnesota. Residential Energy Efficiency contact for Minnesota Media Relations organization. •Headed Minnesota Consumer Education Program, managing budget, strategic planning and tactical implementation of program.•Developed strategy and tactical implementation of the Hiawatha Project outreach support, resulting in energy efficiency services to 4K income qualified customers through a series of 6 onsite community workshops and 10 grass roots community events (health fairs, ethnic outreach events, etc.).

Minneapolis, Mn

Directed programs/pilots across 4 states, including the Phillips Neighborhood Project program and C.E.E. pilots. Developed and filed 7 residential programs for the 2009/2010 DSM Biennial in Colorado and 2010-2012 Triennial in Minnesota. Managed RFP contracts of all new Colorado residential programs. •Built 2008/2009 partnership promotion of Xcel Energy Low Income programs with local non-profits.•Spearheaded KSTP Low Income Spring/Summer TV campaign, promoting the Low Income program with Spanish/English versions.