Crystal Mathura Email & Phone Number

Washington, Dc, Us

Bowie, Md, Us

My current role involves leading the communication efforts to key stakeholders. Working closely with the founders and executives to create and implement multichannel communication plans to engage clients, increase affiliate awareness, educate patients, and bring awareness to the company's philanthropic endeavors.I find joy in assessing the needs and opportunities, creating an action plan and leading a team to administer the changes.

Business DevelopmentCreates and maintains business development strategy within budget, identifies and builds relationships with new referring doctors, maintains relationships with current referring doctors, sets up monthly program for top doctors. Manage all aspects of Continuing Education Courses including securing speakers, marketing, managing attendees, obtaining CE approval and event planning. MarketingCreates social media pages and maintains them, researches and implements customer relations software within budget, creates, recommends and implements marketing programs and campaigns, collaborates with doctors to implement new and modified programs and initiatives, maintains approved internal and external mailing lists, oversees coordination of all direct mail and email campaigns, creates monthly company newsletter, organizes and plans company events, manages CE courses, writes press releases when necessary.ManagementDemonstrates the ability to manage projects on time and on budget, demonstrates decision-making capabilities, identifies leads and projects that will be best for practice growth and succession, prepares and presents key information to other doctors, media and community members about the practice on a continual basis. Team SupportRegularly checks in with doctors/partners to assist with needs of promoting the practice, works collaboratively with Office Managers to market the practice, handles any additional team support assignments as needed.

Developed marketing strategies designed to build brand awareness for DRNA.Created engaging sales materials and delivered to targeted trade partners.Oversaw team of sales and marketing to deliver against business and brand objectives.Created and managed all social media accounts for DRNA.

Responsible for 6,000+ customer accounts. Established accounts receivable system to collect payments efficiently. Executed A/R reporting enhancements and reconciliation procedures.Solicited and investigated potential new vendors. Reviewed contracts of potential vendors and affiliates. Developed operating and marketing expense budget for management.

Oversaw implementation of marketing strategies. Collaborated with management to develop campaigns, including new promotion launches. Responsible for training staff on selling promotions and promotion tracking. Created cost control measures and tracking systems.Worked with designers to create brochures and printed marketing materials.Increased reorder rates by approximately 25% through promotions targeted to existing customers via email and direct calling. No additional costs were incurred with these initiatives.Managed in-house advertising and outreach programs via mailings.

Assisted in the design of the company's website, dynamiccellware.com. Edited content and layout of site. Project completed in one month and under budget.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Bachelor Of Arts (B.A.), Communication & Culture

Accounting

Continuing Education, Using Social Media To Grow An Endodontic Practice

Associate In Science (As), Accounting