Crystal Moritz Email & Phone Number

Fresno, CA

West African Vocational Schools is a Christian nonprofit that works hand-in-hand with local leaders in Guinea-Bissau, one of the world’s smallest and poorest countries, to equip young women and men with life-changing job skills so they can transform their communities.

Fresno, California Area

• Implement yearly marketing plan and track activities against marketing budget.
• Define scope for and manage agencies, creative briefs and media plans.
• Oversee all online touch points including email newsletters, website content, social media profiles, digital promotions and content developed with food bloggers.
• Work with business managers to implement consumer marketing promotions in each of their accounts while tracking plans to budgets assigned.
• Manage product categories including development of new products, research, pricing, promotions, branding, packaging design etc.
• Oversee the design of marketing materials, labels and branding to ensure consistency with brand direction and standards.

• Managed all touch points for STAR olives & specialty vegetables and Cara Mia portfolio including product development process, olive label redesign, marketing and promotional implementation.
• Oversaw and/or implemented all aspects of digital marketing including websites, social media, online promotions, influencer content creation and email blasts.
• Managed account specific marketing initiatives.
• Redesigned websites for www.starfinefoods.com and www.caramiaproducts.com to increase engagement through meaningful content and integrated navigation, and increase web traffic through responsive design and SEO.

• Initiated and developed relationships with influencers to promote products to their audiences in addition to creating recipe content for STAR and Cara Mia websites.
• Created captivating online promotions to drive engagement, web traffic, awareness and database growth.
• Worked with business managers and retail teams to develop campaigns specific to retail accounts including coupon setup, digital activations, direct mail and in-store magazine ad design.
• Planned content and promotion strategy for bi-weekly email blasts and blog posts.
• Developed and populated STAR's Pinterest account.
• Curated content and executed strategy for STAR/Cara Mia Facebook and Twitter accounts.

1401 Fulton Street Fresno CA

• Cultivated relationships with clients, vendors and staff and coordinated efforts for seamless events.
• Executed all events from point of inquiry to completion.
• Promoted The Grand through trade shows, website, Facebook and direct mail.
• Improved the structure and process of events.
• Developed strategies for revenue growth.

• Supervised, trained and developed Guest Services representatives.
• Promoted multi-million dollar American Express gift card program through advertising, on mall collateral, public relations and other consumer touch points.
• Marketed gift cards to local businesses and corporations to increase corporate orders to more than 50% of total sales.

• Strategically executed mall events and public relations to drive sales and traffic.
• Coordinated digital marketing including www.FashionFairMall.com and eBlasts.
• Developed written content for internal and external communications.
• Designed marketing materials and collateral.
• Assisted with sponsorship, budget management, volunteer program and advertising.

• Assisted in product assortments, product management and advertising.
• Reviewed merchandise plans with buyers including; sales, stock, turnover, initial markup, markdowns, shrinkage and gross margin.

Bachelor Of Science, Business Administration; Marketing

Activities and Societies: Fresno’s Leading Young Professionals – Downtown Academy, Fresno County Women’s Chamber of Commerce, Smittcamp.

Bachelor Of Science (Bs) Business Administration, Marketing

Activities and Societies: Alpha Kappa Psi Smittcamp Family Honors College Craig Scholars