Crystal Napier Email and Phone Number

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Developed and initiated the marketing approach and strategies for the Jefferson School City Center (JSCC) and each individual organization within.Operate in a high performance environment being the only entity marketing for 11 organizations simultaneously contained in the Jefferson School City Center (JSCC).Act as a liaison between Leadership Charlottesville and the JSCC resident partners during a marketing study for the purpose of developing a marketing strategy to raise awareness to the community of the service provide by JSCC. Conducted internal review with tenants and stakeholders to determine what is aiding and hindering the growth of the JSCC and provided the findings to necessary parties so that they can make an informed judgment on the marketing future.Implement management strategies aligned with the public relations strategies with the defined goals of the partners needs to increase awareness of the JSCC with the community.Implement marketing communication tactics via radio, internet, and surveys that align with business goals and are consistent with the established strategic marketing direction and goals outlined by tenants, board of directors, and investors. Conduct daily exchanges with the tenants and stake holders to ensure a successful cohesion of objectives and goals.Produce press release for news, radio and social media promoting the 11 organizations within JSCC to raise awareness to the community of upcoming events and services.Conducted surveys a polls with the local community in order to collect the data needed, to raise awareness of the JSCC, identify pros and cons, information gathering, and to better shape the marketing to target every diversity.Created and maintain the websites for the JSCC, in addition to send out weekly blogs about a different organizations, and send out a monthly newsletter about upcoming and past events.

Accomplishments:Received the 2013 Market Leader award for top referring officer for private financial advising in a market that consists of 67 banking center for Central VirginiaReceived the 2012 Perfect Client Service bonus for exceeding goals in Client Service Measures by ensuring that the staff provided superb customer service.Represent BB&T in the Center for Non-Profit Excellence Academy in which I received formal training to be an ambassador for non-profit organizations Board of Directors. Gained knowledge on subjects of analyzing budgets for non-profit organizations, recruiting of qualified board members, non-profit organization fundraising, and other functions of a Board of Directors. Represented BB&T in the Dreambuilders' Academy in which I served as a financial mentor for aspiring entrepreneurs and participated in developing the curriculum for the academy. I provided financial education and business accounting skills which helped small business owners properly regulate business and personal finances successfully. Liaison for BB&T to the Sin Barreras where I provided financial education through seminars to the Latin community in Charlottesville, Va. The most recent event hosted the Mexican consulate in which they provided to legal identification to citizens of Latin community. Completed Retail Academy for Leaders which allowed me to better serve clients and ensure that they were informed on past and current retail opportunities which will aid their business' success.In two years increased the banks portfolio by 100% to $50 million dollars by initiating a deposit acquisition strategy for BB&T, provided financial and corporate support to small businesses and by effectively communicating with the client to achieve their overall goal.Administrated coaching and guidance to staff to ensure attainment of branch’s sales and service goals and to help the employees grow professionally.

Beginning as an Assistant Manager I have advanced to Banking Center Manager where I am ultimately responsible for creating workforce stability and overall operational success. This is accomplished by developing and implementing performance plans allowing me to evaluate each employee's performance and to provide guidance where needed. I use my discretion to recommend salary increases and promotions for employees based upon their work performance and achieved goals. I am responsible for confirming that personnel are aware and up-to-date with current of policies, training, and procedures associated with the banking center to ensure proper management of customer funds to eliminate internal audits. I conduct hiring interviews for potential employees for the company in addition to advising the market team on recruiting methods that ensure that the most qualified personnel fulfils the open vacancies. I manage difficult situations for customers by providing the clients with data, advice, and information essential to their business needs.Leadership and management: I strive to set the example to my employees on how to work with customers on a daily basis to develop business partners while building internal relationships. If there is customer dispute, I supervise associates on problem resolutions in order to achieve a positive outcome for both the customer and the organization. I notice the capability of each employee and make appropriate adjustments to the work assignments to facilitate overall success for the team.Administration and Logistics Management: I provide a work schedule and/or approve subordinate supervisors' schedules ensuring that personnel will be available to accommodate the changing workload. Reviewed and analyzed unit logistics procedures and to verify accountability of individual and organizational supplies and equipment. I am responsible for coordinating with Human Resources for advice if there is a potential policy or procedure violation.