Crystal Pham Email & Phone Number

United States

United States

🎒 Collaborate with Cambiar Education, a non-profit organization, to design a centralized dashboard for OnYourMark Education that will help support early foundational literacy skills in children. 💪 The project will simplify data input and deliver actionable insights, enabling tutors to identify at-risk students and implement personalized interventions effectively.

📈 Researched and identified macro consumer trends among GenZ by using various methods of data collection like surveys, interviews, etc. to conduct a brand and communication sentiment analysis.💻 Used Python and various data science libraries to perform comprehensive sentiment analysis on consumer reviews and uncover underlying patterns in large datasets to inform strategic brand building.🗣️ Created and delivered a compelling presentation showcasing insights on how Beats can connect meaningfully with GenZ by analyzing Beats brand positioning and conducting a competitive analysis.

🖌️ Led user-centered design initiatives by conducting in-depth user research, creating user personas, synthesizing findings, and translating insights into intuitive interface designs that drove increased user satisfaction by 60%.👩‍💻 Developed project plan using scrum methodologies by outlining weekly sprint goals, setting agenda items, and defining deliverables in order to set realistic expectations, ensure alignment and provide clarity for objectives.🤝 Conducted testing sessions with users to identify pain points and opportunities for improvement in task management processes that resulted in new iterations of dashboard features that enhanced product usability.

New York, United States

🚢 Delivered a comprehensive redesign and development strategy for software interface to 50+ leadership and key stakeholders, utilizing wireframes, research insights, and design rationale to illustrate proposed improvements.🤝 Engaged in daily sprints with product owners and engineers from multiple teams to align on business objectives and technical considerations, facilitating goal-setting, prioritization, and design approval for implementation.📒 Condensed insights from 6 user interviews into actionable project objectives, effectively communicating findings to the design team to drive optimization in client management operations and improve user satisfaction.

Irvine, California, United States

🌐 Spearheaded strategic planning and execution of club initiatives, fostering a collaborative environment among 14 board members to organize workshops, seminars, and mentorship programs, resulting in a 24% increase in membership and an expansion of the club's technical skill development program.

Irvine, California, United States

🖌️ Redesigned club website to improve navigation and distinguish branding. 🙏 Managed quarterly timelines to deliver weekly marketing campaigns to promote events and programs.

Irvine, California, United States

👩‍💻 Revamped website structure based on Information Architecture principles, optimizing user journeys and conducted accessibility testing to ensure improved readability and comprehension of critical information.🤳 Developed and executed a data-driven social media strategy to drive increased engagement with the annual report by 11%, leveraging user feedback and compelling graphics to enhance user outreach and impressions.📨 Led A/B testing initiative for mass donor email campaigns by utilizing various newsletter graphics to enhance visual appeal, engagement, and analyzing results to design iterations aimed at improving performance metrics.

Irvine, California, United States

🖌️ Designed and prototyped a travel itinerary app on Figma that allows users to easily collaborate with others while planning group trips by understanding user needs and continuously iterating to improve product structure flows.📒 Researched by conducting 6 user interviews and a competitive analysis to create user personas that outline customer needs and frustrations which established the project direction and defined product features.🎨 Conceptualized branding and style guides by leveraging the user perspective to reinforce storytelling while collaborating with a product manager and product marketer in brainstorming sessions.

Bachelor Of Arts - Ba, Business Administration, Recent Graduate

Activities and Leadership: • Design@UCI - UX Designer • Management Information Student Society - President, Vice President of Marketing •.

Bachelor Of Arts - Ba, Business Administration And Management, General

UCEAP Study Abroad Program 🫒 Conducted research on Olive Young's business strategy and website design. 🌏 Studied global business planning.

High School Diploma

Awards and Honors: • Marching Band - Outstanding Senior Award, The Director's Award, Pat Kelly Scholarship Recipient • Academics - AP.