Crystal Smith Email and Phone Number

• 10+ years of experience in sales, marketing, staff development, management, and fundraising• Values relationship-building and motivating personnel to achieve goals• Consistent track record of taking underperforming stores and coaching them to excellence, creating a work environment of collaboration and respect • Experience in all aspects of managing a busy franchise retail establishment, including budgeting, marketing, talent acquisition, training and administration• Friendly, approachable, and easily develops a comfortable rapport with the client• Proven ability to perform duties under pressure and in stressful situationsSales & Public Relations Skills• Networked extensively throughout the business, sports, educational and non-profit communities to increase visibility and fundraising through co-marketing events such as The Heart and Stroke Foundation • Delivered product presentations and information sessions for small groups of 6-12 people• Fostered positive relationships between supplier, services, credit departments and clients• Identified potential promotional opportunities, developing relationships and maintaining a computerized client database and Microsoft Word• Consistently achieved sales goals in a highly competitive market by increasing customer base and market penetration (5%+ growth annually) in multiple locations• Identified potential promotional opportunities, developing relationships and maintaining a computerized client database and Microsoft WordLeadership & Staff Development Skills • Managed a team of approximately 65 full and part time staff, including hiring, orientation, training, developmental coaching, performance appraisals and dismissals• Collaborated with national management and local staff to take an underperforming location on the verge of closure and in two years, achieve an average 7% sales increase and national recognition as being one of the 25 best stores in Canada