Crystal Warren Email & Phone Number

Chicago, Illinois, United States

Evanston, Illinois

• Developed strategies, priorities, and goals aimed to engage alumni through educational programming and events; analyze current programming ROI and performance metrics • Generated and managed key collaborative partnerships with University schools and offices with a goal to advance institutional priorities and strengthen relationships between the University and its alumni community through educational programming• Managed portfolio of annual educational programming and events including: 10-12 domestic educational programs featuring the University president, faculty, administrators, and/or alumni presenters; faculty webinar program; alumni awards and recognition program; volunteer leadership conference• Consistently exceeded annual programmatic engagement goals; over 3,000 alumni and guests engaged during FY18 programs• Oversaw all aspects of program management and execution including: budget management, creation of marketing collateral (email, print, social media, remarks, and event registration), vendor management, attendee customer service, presenter and participant communication, staffing, speaker and topic selection, travel, on-site program lead, liaison to alumni volunteers at event locations, and analysis of program metrics and ROI• Led University-wide evaluation of the alumni recognition program, created new strategic and programmatic plan, gained approval by alumni relations and development leadership, University president, and senior administrators, and implemented program modifications• Created and published bimonthly e-newsletter featuring upcoming NAA events, announcements, news, and staff profiles to over 7,000 NAA and Alumni Admissions Council volunteers• Oversaw $281,000 annual programmatic budget• Trained and supervised two full-time staff – Assistant Directors, Alumni Engagement

Evanston, Il

• Led NAA Board committee from 2013-15, who helped provide programmatic direction for annual leadership conference• Planned annual leadership conference that engaged alumni volunteers for around the world• Planned and executed 15-20 faculty speaker programs, engaged 800-1,000 alumni annually• Created and implemented strategies to bring educational programs to a global audience by developing monthly educational webinar series featuring Northwestern faculty and administrators• Planned annual football away game and bowl game tailgates, engaging between 300-1,200 attendees

Evanston, Il

• Coordinated the NAA’s faculty speaker’s program, a program that sponsors travel for faculty and administrators to present lectures at alumni clubs around the country• Planned and executed 15-20 faculty speaker programs, engaged 800-1,000 alumni annually• Maintained strong relationships with alumni club leaders and faculty to ensure the success of each program and established metrics were met or exceed • Managed $50,000 annual programmatic budget

Evanston, Il

• Served as the main customer service contact for over 400 travelers annually (98% customer service rating of “excellent” by travelers surveyed in 2009)• Created and managed the passenger communications for 40+ annual international and domestic trips• Converted paper mailings into email form to reduce waste and expenses• Provided university officials with research briefs of high profile alumni tour passengers. Created 82 research briefs for 26 trips in 2009. Research briefs included: employment history, family ties to Northwestern, event activities, awards, significant development contact, and giving history • Managed and created content for NAA travel web site including: post-trip stories, photo galleries, and trip marketing pages

Evanston, Il

• Served as the primary administrative support for eight reunion team members• Designed and coordinated annual giving solicitations to over 20,000 alumni annually• Managed over 3,000 registrations for the fall undergraduate reunion program• Orchestrated the student thank-a-thon program, the largest stewardship program in the annual giving department• Supervised two temporary workers and one student worker

Master Of Science In Communication, Communication, General

Bs, Hospitality Business