Crystal A. Email & Phone Number

Waltham, Ma, Us

Hach is an industry leader in water treatment technology, with over $1.6B in yearly revenue and 5,000+ global associates. Hach is proud to be the flagship of the $2.5B+ Water Quality Platform at Veralto Corporation (NYSE: VLTO). Veralto launched in October 2023 as a $5 billion global leader in essential technologies with a bold vision for creating enduring positive impact for the world - safeguarding the world's most vital resources. Hach ensures water quality for over 3.4 billion people around the world. Everyone deserves clean water. Hach’s 5,000+ Global associates are committed to delivering on that promise in everything that we do. As the global marketing leader, Crystal is responsible for shaping and steering Hach's brand, including mission and vision, digital marketing strategy, eCommerce, marketing communications, tradeshows, conferences, and events with her team of 70+ global associates to amplify Hach’s value proposition and differentiation in the market. In her role, she captures market share and develop best-in-class growth to elevate Hach to new heights. In this vital role, Crystal also oversees sustainability commitments in reducing packaging and greenhouse gas emissions.

Englewood, Colorado, Us

As Vice President of Global Marketing, Crystal led the creation and execution of global product and demand generation marketing strategies across complex B2B, SaaS technology environments. In this role, she built and grew high-performing teams that drove a direct impact on filling and accelerating the company sales pipeline while differentiating CSG from Fortune 500 organizations. Holding responsibility to build and manage assigned marketing budgets of >$5M to drive optimized investment and ROI.Achievements: • Doubled Financial Technology Business Growth YoY, resulting in: >13% YOY net revenue growth and >20% profitability within FinTech business• Influenced and contributed to Rule of 40 growth within Customer Experience (CX) business unit• Influenced >$1.5B in TCV, with marketing sourced closed won deals equating to $22.5M TCV• Elevated inclusion in and across the organization in analyst relations reports programs: Partnered with Forrester Consulting on a dedicated report, “Spark, Nurture, And Fire Up Empathy To Drive Innovation," sales prospect conversion, Gartner Magic Quadrant inclusion for CPQ, honorable mention Field Service Management, first time inclusion in the Forrester Payment Merchant Processor Wave• SEO / SEM Vendor was selected as a full scale, global platform of choice for the newly created Digital Marketing Center of Excellence

Englewood, Colorado, Us

As Executive Director of Global Marketing for Customer Experience and FinTech products, Crystal developed and led high-performing growth and product marketing teams that executed against her go-to-market strategy and marketing execution plan spanning all stages of the buyer lifecycle; from prospect identification to acquisition and retention. Leveraging data, analytics and market research to develop marketing strategies that position CSG as an industry leader. Holding responsibility to build and manage assigned marketing budget of >$3M to drive optimized investment and ROI.Achievements:• Secured leadership across Quadrant Knowledge Solutions and Forrester Wave for Customer Journey Management, Customer Journey Orchestration, Customer Communication Management, Customer Data Platform, and Ventana Research Digital Innovation Award | Marketing: CSG Xponent, and Gartner Magic Quadrant for Field Service Management • Product Marketing Alliance | Product Marketing Launch of the Year finalist for CSG Xponent• Business growth defying leadership that drove over 13,000 inquiries, $77,661,520 in TCV, with a 6% marketing unqualified rate that influenced >$1B in pipeline opportunities across the CX and FinTech businesses• CSG Xponent Ignite launch, drove $9M in pipeline, organically• Secured incremental investment of >$275K to drive 4.3X pipeline growth in two quarters• Drive Growth from 9.9% to 15%+ in one quarter of being a part of the team we saw incremental improvement to 11%, while working to improve profitability mix• Megadeal Account Based Marketing support >$110M TCV 2-time deal of the month• Support CSG's (NASDAQ: CSGS) industry vertical diversification of revenue – now making up 20% increasing almost 15% over the past 5 years• Lead Marketing teams that support $500M of annual revenue with YoY revenue growth targets of 15-25%

Englewood, Colorado, Us

As Sr. Channel Marketing Manager - Americas Region, Crystal's team was responsible for multi-year planning for lead generation for assigned client business units/geographies. She developed and led innovative outbound marketing strategies and programs intended to meet and/or exceed sales objectives by collaborating with client business unit teams to ensure that channel marketing programs increased early stage opportunities as well as nurtured existing pipeline throughout the sales process to drive brand and demand preference. Holding responsibility to build and manage assigned marketing budget of >$500K to drive optimized investment and ROI.Achievements:• Increased Client Engagement: Approximate 40% attendance increase YoY; 60% exceeded expectations• Implemented Account Based Marketing: Tier 1 North American Cable Operator integrated marketing campaign results: impressions exceeded 800K, website sessions increased by 12%), NCTC Integrated event campaign, SCTE Integrated event campaign (3.2M Impressions, 4,210 Clicks/Opens, .47% CTR), Tier 1 North American Cable Operator integrated marketing campaign results: ($425K TCV in pipeline), Adaptive Spirit event campaign (Tier 1 Operator - $4.1M TCV in pipeline), Deal of the month support - 5 yr. contract ACV $4.6M/TCV $21.9M• Re-brand plan development and execution within Field Service Management, presented for executive leadership buy-in and approval• Developed product module packaging for review, approval and communication by Head of global Product Marketing and Product Management• Field Service Management rebranding integrated marketing campaign results: social media: 6,200 Impressions, 58 Clicks, 0.94% CTR; Twitter: 734,116 Impressions, 56,151 clicks, 7.65% CTR; Organic campaign: 36,332 Impressions, 165 Clicks, .45% CTR, 196 Engagements with a .54% Engagement rate. 5 industry and specific product publications picked up PR

Englewood, Colorado, Us

As Field Marketing Manager - Americas Region, Crystal was responsible for the planning and execution of strategic marketing activities and programs to global business units. Owning the complete lifecycle of events/webinars, from planning to development to execution of events. Propose, present, implement and track lead generation activities and optimizations accordingly to the business unit marketing calendar. Be a catalyst for business growth and drive corporate culture experience for Denver HQ office through culture committee leadership. Holding responsibility to build and manage assigned marketing budget of >$250K to drive optimized investment and ROI.Achievements:• Managed Services Deal Support for a Tier 1 Communication Service Provider $3.5M TCV• Influenced a closed won deal in a Tier 1 Satellite Service Provider of $1.4M TCV in less than 6 months on an average sales cycle of >18 months• Partner Marketing ownership: Partner Portal selection, set-up, enablement training and portal standup• Created and enablement go-to-market organization with marketing collateral, assets, and customer testimonials to support Gartner Magic Quadrant questionnaire and rebrand launch for field service management solution • Elevated the Field Service Management brand awareness and demand with integrated marketing campaign strategies

Satellite Beach, Florida, Us

As a Senior Marketing Consultant, Crystal partnered with small and medium sized businesses to generate strategic plans across sales and marketing programs. For success in this role, she cultivated strong executive relationships to understand their business challenges, desired outcomes and metrics of success to curate custom plans that enable their team to execute, or leverage her services to support their business operations. Services offered: • Marketing, competitive and business development services for businesses across B2B and B2C• Design and deploy fiber to the home market expansion go-to-market plans • Streamline communication and project alignment across departments to design, implement, and support market growth and retention strategies• Develop and execute annual integrated marketing calendar inclusive of digital marketing (search and social media) platform management and advertising• Design email campaign copy and graphics, understand and document segmentation of target audiences, distribute/analyze and optimize campaigns• Administer and update corporate event mobile apps with third party development team • Review and enhance website UI/UX to maximize consumer experience and improve conversion rates• Translate and simplify product packaging and positioning like: Small Cell (DAS, Wi-Fi, Carrier Offload) and wholesale product offerings into engaging sales materials• Support organizations' sales teams by developing targeted presentation material, providing product expertise at customer meetings, and assisting with RFP responses as neededAchievements: • Present to executive management and Board of Director teams on marketing activities, sales reporting, and growth trends• Conduct market research and data analysis • Set and maintain project timelines and successful implementations• Manage marketing P&L statementsCompanies: Boingo Wireless (NASDAQ: WIFI), TCA Telcom Consulting, Glazier Football Clinics, StealthGear USA, The Money Couple, NuEthic

Sullivan, Mo, Us

As Sr. Marketing Manager and Executive Team Member for Fidelity Communications (NASDAQ: CABO), Crystal held responsibility for leading the Marketing, Communications, inside and direct (door to door) sales teams and operations that drove the growth and retention of residential and business service growth across Digital TV, High Speed Internet, and wired phone services across Arkansas, Louisiana, Missouri, Oklahoma and Texas. In this role, she worked collaboratively with the executive leadership team to develop product, pricing, promotion and distribution strategies across the corporate footprint that executed on a rolling quarter marketing calendar and promotion schedule. Achievements: • 11% YoY increase in residential broadband subscribers • Contributed to 18% YoY EBITDA growth• Achieved an 8% YoY decrease in subscriber churn• Increased social media presence by 38% in 12 months• Managed Marketing P&L statement for corporate and five regional offices of $750K to $1.5M• Create, deploy and manage customer loyalty and referral program• Implement, manage, train and lead inside sales and retention team • Manage website design and branding standards for 3 business entities• Introduced and utilize new digital channels of distribution to drive 360 degree integrated campaign messaging: Spotify, Pandora, Retargeting, Search Engine Marketing and Optimization, Cross-Channel TV, Radio, Out of Home, etc.

Denver, Co, Us

As Marketing Manager and Executive Team Member, Crystal provided the planning and leadership to the Marketing department by ensuring that the appropriate structures, systems, competencies and values were developed in order to meet and exceed the goals of the go-to-market team. Assuming overall responsibility for developing the annual marketing plan for the organization, market research programs and control of the $100K marketing budget.Achievements: •Proactively consult with the executive leadership team to understand their needs/objectives, bring competitive marketing intelligence and develop marketing strategies to meet business goals• Support annual business growth of ~5% from a $3M to a $5M ARR Business Model • Create a foundation and scalable marketing program that scaled and evolved with the changing business umbrella• Manage campaign data, analytics, marketing budget, brand identity, vendors, and partners that support the largest Telecommunications providers in North America• Obtained Six Sigma Green Belt Certification

Colorado Springs, Co, Us

As Branch Manager, Crystal oversaw a provision of a full range of services to members and prospective members. Responsible for training, directing, and supervising branch staff. Her branch leadership was held accountable for maximizing revenues, sales, member satisfaction, and minimizing operational losses, while cultivating and deepening member relationships. Achievements:• Became the Credit Union's first Safe Deposit Box Director - adhere to legal and credit union processes and procedures to ensure high attention to detail, and accurate audits• Led the Credit Union's highest transaction volume and loan volume across all branches ensuring strong adherence to timely submission and review of credit applications, consumer loan documents, and related financial data are closely and effectively analyzed and evaluated• Served as a community ambassador and active delegate to support growth in revenue and profit within the region of my dedicated branch

Colorado Springs, Colorado, Us

As Traffic Coordinator / Producer, Crystal held responsibility for the timely distribution of advertising materials to various media outlets. Working cross-functionally with agency teams to: create budgets, generate marketing plans, selecting advertising media and organizing schedules to ensure that materials or resources flow through the company in a timely manner. Achievements: •Develop accurate and comprehensive timelines for all projects, ensuring that all milestones are kept on track• Led coordination and production flow for the largest account Xcel Energy, a national leading energy provider • Managed the largest campaign for the account aligned to Natural Gas Awareness •Forecast staff workload for all current projects, assigning tasks to the creative team and determining when new work is needed to fill gaps or when the company is at capacity

Lakewood, Co, Us

As Lead Branch Representative, Crystal was responsible for introducing our new customers to FirstBank by opening accounts, developing and maintaining account relationships, providing solutions, and resolving customer issues through quality service and product knowledge while adhering to compliance and banking act procedures.Achievements: • Above goal in 5/5 sales categories YTD • Cross-sell and upsell products to ensure loyalty and retention of customers in account categories with 99% bank teller balancing accuracy • Lead, develop, and direct team members to be effective, efficient, and knowledgeable in all aspects of sales, customer retention, and daily operations

Bachelor Of Arts (B.A.), Strategic Communications And Advertising

High School Diploma