In my role at T-Mobile for Business, I lead the Unconventional Awards (UCA) program, which showcases the innovative achievements of our customers. This initiative not only enhances TFB's profile among both customers and prospects, but also drives significant industry recognition. I manage the entire lifecycle of UCA, from budgeting and venue selection to ensuring compliance with official rules, ensuring a seamless and impactful event every year.Collaborating closely with our sales team, we develop award categories and criteria that resonate with our customer base, leveraging tools like Survey Monkey to streamline the submission process. I'm responsible for selecting and managing judges, maintaining high standards of evaluation and integrity throughout the process.Externally, I work with agencies to execute comprehensive promotional strategies that amplify the impact of UCA through paid media, significantly increasing TFB's visibility in the marketplace. Internally, I champion the promotion of UCA across our sales organization, ensuring that our teams are aligned and engaged in promoting this prestigious event.In addition to UCA, I oversee the management of the Network Challenge program and play a key role in promoting JD Power results effectively, working closely with agencies to create compelling campaigns that highlight our achievements in customer satisfaction.I've also focused on curating compelling customer stories that drive our marketing campaigns.

Founded and grew a health coaching business, focusing on improving client well-being through personalized wellness plans and goal-setting strategies.Developed marketing strategies to attract and retain clients, leveraging social media, email marketing, and partnerships to build brand awareness and grow clientele.Utilized data-driven approaches to refine offerings and enhance service delivery, resulting in a steady increase in client satisfaction and retention.Established and maintained a professional online presence at crystalclearhealthcoach.com to engage clients and share valuable health insights.

At Clearwave Fiber, I thrived in the dynamic startup environment, assuming various roles and diving into tasks to propel the company's launch. I orchestrated seamless collaborations with internal and external partners to mastermind the evolution of residential brand and promotional campaigns. These initiatives acted as catalysts for bolstering awareness, purchase intent, gross additions, and revenue growth across multiple sales channels.I assumed end-to-end ownership of media placement, from strategic inception and procurement to crafting compelling creative briefs, overseeing execution, and managing budget administration. This comprehensive approach ensured alignment with company goals while maximizing impact in the marketplace.As part of my role, I spearheaded the development and communication of creative briefs, serving as a pivotal foundation for creating impactful collateral and establishing a compelling digital/social media presence. This strategic framework not only enhanced brand visibility but also drove engagement and customer acquisition.Throughout my tenure, I diligently monitored and evaluated the performance metrics of marketing campaigns and tactics, demonstrating an ability to adapt strategies and recalibrate initiatives for optimal results. This analytical approach contributed to continuous improvement and achievement of business objectives.

During my tenure at T-Mobile, I led a regional team focused on expanding brand presence and capturing wireless consumers in targeted rural regions across multiple states. I cultivated a team of five managers, nurturing their growth and effectiveness while managing a $4 million annual budget. My collaborative approach with the Sales division consistently drove impactful outcomes and strategic alignment.I devised comprehensive marketing strategies and plans rooted in deep consumer insights and segment data. These strategies encompassed diverse channels including out-of-home (OOH), print, direct-to-consumer, digital, and social media. By orchestrating strategic partnerships with entities such as MLB, Live Nation, Kansas City Chiefs, and the SEC, and sponsoring community events, I executed experiential marketing initiatives through agency collaboration and deployed hyper-local tactics. This multifaceted approach resulted in substantial increases in lead generation, retail traffic, and customer acquisitions.One of my key strengths was nurturing strong partnerships with Sales counterparts, ensuring the delivery of compelling marketing plans and presenting results during Sales leadership meetings and quarterly business reviews. This collaborative effort not only achieved strategic alignment to meet goals but also provided valuable feedback for refining future planning efforts.

As the Local Market Lead for MetroPCS across Kansas City, Wichita, and Omaha, I spearheaded the successful launch and robust retail presence across 100+ locations, leveraging a $1.8 million annual budget. I skillfully engaged value-conscious urban consumers, establishing substantial brand awareness and driving market growth.I formed and led a dynamic marketing team of three direct reports, fostering their growth and effectiveness in executing comprehensive brand awareness and promotional campaigns. These initiatives spanned across multiple mediums including local media advertising, event coordination, sponsorships, digital and social media, direct mail campaigns, retail merchandising, print production, and on-ground retail store support.I effectively negotiated and executed local marketing events and sponsorships, leveraging national partnerships with entities such as UFC, PBR, Monster Jam, and Harlem Globetrotters to create impactful local activations. My ability to present and pitch innovative ideas to leadership teams, local management, and Dealer Principals consistently garnered buy-in and drove successful execution of marketing initiatives.One of my significant achievements was executing a seamless national rebrand to Metro by T-Mobile in 2018, ensuring brand continuity and customer engagement across all markets.

Collaborate with Sonic Regional Marketing Directors to identify upcoming opportunities with priority markets and/or franchisees within a designated territory designed to drive profitable sales and traffic. Develop, customize, and execute local store marketing plans including new store openings, down-store plans, competitive intrusion, and local sponsorships. Led development and activation of vertically integrated local programs to support the national plan. Ensure projects are complete, on time and within budget. Fully leverage the creative and intellectual capacity of Sullivan Higdon & Sink on behalf of Sonic Drive-Ins.Worked with Sonic Regional Marketing Directors and other agency partners to develop and coordinate logistics of monthly FSI and shared mail coupon programs.

Organized, coordinated, and executed go-to-market strategies to deliver new customers to T-Mobile by driving customer traffic into retail store locations. Collaborated with Regional Vice President and cross-functional partners (franchisees, handset vendors, corporate marketing) to develop strategic plans that drive new customer acquisition and tenured customer retention. Communicated and presented new initiatives to a variety of audiences including sales, franchisees, manufacturer partners, store associates and regional staff. Managed marketing priorities and balanced the national message with the localized strategy while driving business growth and staying within budget. Managed one full-time marketing specialist.

Developed, implemented and managed local marketing plans and programs for the Midwest Territory accounting for ~1200 company-owned and franchised tax offices in six states (KS, OK, NE, ND, SD, CO). Responsible for regional marketing strategy development as well as the execution of local marketing programs including: local events and promotions, radio, print, street teams, direct mail, and flyer distribution.Managed local marketing activities for both company-owned and franchised tax offices. Led cross-functional teams with partners in National Marketing, Franchise Operations, Small Business Resources, and H&R Block Bank.