• Examined 200+ partner applications to identify short and long term recruitment and growth opportunities for 4 affiliate programs• Reviewed and annotated quarterly media kits from a diverse set of partners to determine areas worth investing marketing dollars • Audited 15+ partner websites by checking tracking link UTM parameters and ad descriptions to ensure offer/messaging accuracy• Organized and gathered information for partner recruitment trackers and paid placement proposals… Show more • Examined 200+ partner applications to identify short and long term recruitment and growth opportunities for 4 affiliate programs• Reviewed and annotated quarterly media kits from a diverse set of partners to determine areas worth investing marketing dollars • Audited 15+ partner websites by checking tracking link UTM parameters and ad descriptions to ensure offer/messaging accuracy• Organized and gathered information for partner recruitment trackers and paid placement proposals during client peak seasons Show less

• Connected with student alumni over phone call/email communication to increase alumni involvement for events• Advised 20+ marketing students by reviewing resumes, cover letters, and providing internship search guidance• Designed 5 insightful content pieces for the department’s newsletter to raise student and new audience engagement • Promoted department events and resources by presenting to classrooms and communicating with students during office hours

• Built and maintained partnerships with recruiters and professionals in the marketing field by communicating potential networking event opportunities between their companies and our members• Created and designed the branding of the organization (logo, messaging)• Constructed and optimized the organization's website to ensure it is cohesive with branding and provides relevant content for visitors• Produced and distributed all social media content materials for the organization via… Show more • Built and maintained partnerships with recruiters and professionals in the marketing field by communicating potential networking event opportunities between their companies and our members• Created and designed the branding of the organization (logo, messaging)• Constructed and optimized the organization's website to ensure it is cohesive with branding and provides relevant content for visitors• Produced and distributed all social media content materials for the organization via social media channels (Facebook, Instagram, and LinkedIn) Show less

• Assisted on the optimization of content for a webpage while following SEO best practices to increase organic ranking • Researched 5 competitor websites to present how our website compares to and differentiates from other security brands • Delivered weekly updates to the digital team on the progress of projects and tasks to ensure we were on track to meet deadlines• Coordinated brainstorming sessions with the digital marketing manager on ways to enhance the format and layout of… Show more • Assisted on the optimization of content for a webpage while following SEO best practices to increase organic ranking • Researched 5 competitor websites to present how our website compares to and differentiates from other security brands • Delivered weekly updates to the digital team on the progress of projects and tasks to ensure we were on track to meet deadlines• Coordinated brainstorming sessions with the digital marketing manager on ways to enhance the format and layout of website copy Show less

• Identified marketing strategies and techniques used to attract new members to the organization• Developed and executed the brand designs of the organization to establish and maintain online brand presence • Generated and published event flyers using Canva on social media to promote all organization events

• Collaborated with the marketing supervisor to create 20+ content materials for social media marketing campaigns• Developed and implemented 6 social media and blog calendars for the release of digital marketing content • Engaged in communication with followers and users on social media platforms to enhance user experience• Planned and scheduled 6+ social media posts weekly using social media management platforms such as Hootsuite and Later