Crystal Benjamin-Bafford, Mppa, Pmp, Cspo Email & Phone Number

• Lead and mentor a group of technical product managers/specialists and oversee department performance via defined KPIs.• Develop and implement the BI Product Line Roadmap.• Support sales and marketing efforts, including sales presentations, proposals, and proof of concepts; product collaterals, articles, white papers; speaking at industry conferences.• Present product release status to the senior management team.• Review and approve product release plan on a quarterly basis.• Work with customer to achieve organization adoption including change management.• Maintain vendor relationships, assist with technical discussions and review of contractual agreements.• Develop and implement process improvements initiatives.

Greater New York City Area

• Created a business plan and advocated for the creation of a new product that fills a gap in the company’s existing business intelligence strategy. Lead a cross-functional team consisting of business development directors, software engineers, system engineers, and UIX designers to realize the new platform and deliver it to market. • Developed a plan to revitalize an existing planning software platform built on legacy technology and lead the product development of a new software suite based on market conditions and technology changes. • Requirement gathering for custom reports to meet customer specific business workflow and data analysis needs followed by managed delivery of custom solutions.• Onboarding and management of a new “Managed Care” consulting team created realize new revenue, reduce customer complaints, and improve overall understanding of Clever Devices’ solutions.• Management of two product managers and Clever Devices’ suite of business intelligence products including that provide transit agencies a full scope of service evaluation and reporting capabilities.• Created and managed the business strategy for Clever Devices’ BI products that includes new products, product upgrades, and end of life decisions. Coordinate market analysis, current and future customer requirements, product plans, and set the long-term vision of the products.• Used market data to perform the competitive analysis necessary for setting product positioning and strategy. Identify competitors, reviews their approach and success in the market and assesses strengths and weaknesses.

Leadership Coaching and Training, Transportation Planning Services

Rochester, New York Area

• Project manager for a 2MM dollar implementation of CloudSuite Industrial (CSI) Software for the world’s largest vision metrology company with seven global divisions. • Directly managed the implementation of the software including software engineers and associated support staff. • Lead the planning and implementation of QVI’s Document Management System (DMS) Project• Managed DMS development using offshore software engineers.• Developed new DMS product features generated by QVI working with developers to make sure features are understood.• Managed project KPIs and regularly report on them to C-Level stake holders and project sponsors.

• Established RTS’s first Service Planning Department. This 4 person department with a $600,000 annual budget guides the development of the Route system, manages the Authority’s bus stops, completes the NTD ridership sample, assesses Title VI and ADA impacts, and manages public involvement for the Authority.• Created RTS’s first Service Development Plan (SDP) to implement the strategic initiatives of RTS’s Comprehensive Plan. The SDP sets the schedule for Route Overhaul and other bus service adjustments. • Facilitate and direct the Service Development Committee, the internal cross-functional working group that guides SDP initiatives and manages system performance utilizing the Route Scorecard. • Maintain RTS’s Associated Transit Improvements Plan, a plan that lays out the capital investment strategy for the system’s 2,400 stops. • Led the revision of the RTS route system to incorporate a new central hub, the RTS Transit Center. This revision included a change from 31 to 41 fixed routes, transition from through-routing to interlining philosophy, new headways for each Route, revision of pulse-mode operations, Public Hearing process, marketing and communications plan for the new system, and more.• Point person for Inter-municipal collaboration with City of Rochester, Monroe County, Genesee Transportation Council (the Region’s MPO), and New York State. • Championed innovative initiatives such as: Bus Stop Optimization, the evaluation of a Van Pool program for RTS, the Suburban Transit Center Feasibility Study, and Regional Operations Service Audit.

• Designed S1 – RGRTA’s first Express Commuter Service from Greece to U of R• Conducted route analysis and implemented modifications that resulted in $900,000 annual operational savings • Developed RGRTA’s first Route Scorecard system; a transit service monitoring system being replicated in Rhode Island and Ontario • Performed Six Sigma Process improvement for NTD reporting process which resulted in 50% reduction in resource related expenses

• Implemented transit supportive zoning code at the City of Tacoma• Conducted all site plan review for design and placement of bus stops in Pierce County• P&R facility siting

• Designed, executed, and authored the University’s only Travel Study• Night Ride Program Management• Authored Tacoma Campus Transportation Management Plan• Coordinated the University’s 40+ Vanpool program • Coordinated University Transportation Committee

Master'S Degree, Policy And Public Administration

Bachelor Of Arts (B.A.), City/Urban, Community And Regional Planning