Implementation of Salesforce and Marketing Cloud Account Engagement (Pardot) Business UnitsSet up and Implementation of B2B Marketing Analytics (Tableau) Accountable for the growth of marketing automation across Ergotron’s global B2B and B2C operationsCreation and execution of Landing Pages, Emails and Templates, sophisticated lead management processes with 2-way Salesforce and Marketing Cloud Account Engagement (Pardot) sync utilizing automation rules and flowsResponsible for platform management and maintenance including integrations, full implementations,enhancements, and upgrades – including contractor managementData Management for all demand generation activitiesIn-depth reporting and analysis of data as it pertains to campaigns, MQL, MQL to SQL conversion rates, net new prospects.Maintain contact and lead data accuracy, provide custom dashboards and campaign reporting, trending and analysis to measure marketing program ROI, lead funnel, and marketing pipeline contributionResponsible for lead management and training of lead management process across all regions globallyEnsure timeliness and quality of all deliverablesExecute globally consistent best practices for email communications, landing pages, nurture program building, and enable efficient marketing communication processesCross functional working consistently with different BU’s, Regions, and DepartmentsSystem Admin – Salesforce and Marketing Cloud Account Engagement (Pardot)

Primary duties include: Growth of marketing automation across Ergotron’s global B2B and B2C operations.Responsible for daily needs/communication for platform management and maintenance.Execute globally-consistent best practices for email communications, nurture programs building, and enabling efficient marketing communication processes. Ensure timeliness and quality of all deliverable's as related to the Pardot platform and email campaigns.Maintain contact and lead data accuracy, provide dashboard and campaign reporting, trending and analysis to measure marketing program ROI, lead funnel, and marketing pipeline contribution.

Responsible for collaboration with the corporate marketing team and for management of marketing initiatives to establish a strong, leadership presence in the North American market. Coordination and execution of all logistics for all trade shows within North AmericaManaged integration of external platforms with CRM systemResponsible for data quality, enhancing usability/functionality, and administration of CRM systemCreated content for print, digital and email communications, including trade show exhibits and collateralManage and post to social media platforms via HooteSuiteDemand generation, growing lead generation 267% over previous fiscal year

Provided expertise and best practices for the "Zift" through partner marketing automation platform.Managed daily needs/communication for platform management and maintenance.Worked closely with Zift’s development team to troubleshoot platform issues and enhancements.Assisted in the coordination of efforts between individuals of various levels in their respective business divisions and the corporate marketing team to successfully execute product marketing campaigns.Creation of campaigns and assets within Zift Marcom by loading creative provided by the DDS team.Publishing of campaigns to the partner accessible site upon final approval and accurate execution of the campaign load.Ensured timeliness and quality of all deliverable's as related to the Zift platform and product email campaigns.Accurately report on the analysis of data and provide recommendations and insight as it relates to campaign statistics, lead distribution, and overall effectiveness of the Zift program.Ensure the creation of rich product content by gathering data and creating product lists.Continuously analyzing day to day activities for possible cost avoidance and revenue generating opportunities per the Lean Six Sigma program guidelines.

About Flexera Software Flexera Software helps application producers and enterprises increase application usage and security, enhancing the value they derive from their software. Our software licensing, compliance, cybersecurity and installation solutions are essential to ensure continuous licensing compliance, optimized software investments, and to future-proof businesses against the risks and costs of constantly changing technology. A marketplace leader for more than 25 years, 80,000+ customers turn to Flexera Software as a trusted and neutral source of knowledge and expertise, and for the automation and intelligence designed into our products. For more information, please go to: www.flexerasoftware.com. Effectively managed all leads for North American sales territories including qualification and distribution of leads to appropriate sales representatives generated via events and webinars as well as daily form submission leads. Maintained and ensured quality data via management of SalesForce.Com CRM platform for all prospects and customers located in North America. Tasked with and seamlessly executed complete reallocation of accounts to sales representatives (In excess of 50,000 accounts and contacts as well as 200,000+ leads) based on newly established territories and employee segments.Responsible for accurate CRM reporting for VP, Director of Business, and Sales Representatives via SalesForce.Com as well as reporting for Marketing Director via Eloqua.Accurately reconciled, documented, and reported to headquarters all banking and credit accounts for North American office.Provided marketing assistance including marketing email campaigns via Eloqua and event planning. Managed sales order processing for all North America sales. Provided accurate and timely sales operations assistance for all team members in North America.Provided all essential duties to effectively manage the North American office.

Effectively managed all leads for North American sales territories including qualification and distribution of leads to appropriate sales representatives generated via events and webinars as well as daily form submission leads. Maintained and ensured quality data via management of SalesForce.Com CRM platform for all prospects and customers located in North America. Tasked with and seamlessly executed complete reallocation of accounts to sales representatives (In excess of 50,000 accounts and contacts as well as 200,000+ leads) based on newly established territories and employee segments.Responsible for accurate CRM reporting for VP, Director of Business, and Sales Representatives via SalesForce.Com as well as reporting for Marketing Director via Eloqua.Accurately reconciled, documented, and reported to headquarters all banking and credit accounts for North American office.Provided marketing assistance including marketing email campaigns via Eloqua and event planning. Managed sales order processing for all North America sales. Provided accurate and timely sales operations assistance for all team members in North America.Provided all essential duties to effectively manage the North American office.

Worked closely with engineering during the product development process to establish and design new packaging components.Achieved corporate vision in packaging design and development of graphics for products new and old.Maintained branding and vision in product photography and prints for product packaging and website. Developed and maintained catalog copy, working closely with dealers and distributors to ensure accurate brand representation of our products, both on their websites and in print.Assisted with website development during the creation of new website to ensure brand integrity and vision were maintained.Consistently maintained product pages on website with complete accuracy. Organized trade shows, both domestic and international, managing all logistics seamlessly. Ensured quality data via management and maintenance of SalesForce.com and Oracle OnDemand CRM Platforms.Provided effective and dedicated account management for 60+ accounts (both domestic and international).Developed strategies for improving social media reach, maximizing brand awareness and SEO. Established and managed the corporate social media sites including posting of content and customer service interaction.

Worked closely with engineering during the product development process to establish and design new packaging components.Achieved corporate vision in packaging design and development of graphics for products new and old.Maintained branding and vision in product photography and prints for product packaging and website. Developed and maintained catalog copy, working closely with dealers and distributors to ensure accurate brand representation of our products, both on their websites and in print.Assisted with website development during the creation of new website to ensure brand integrity and vision were maintained.Consistently maintained product pages on website with complete accuracy. Organized trade shows, both domestic and international, managing all logistics seamlessly. Ensured quality data via management and maintenance of SalesForce.com and Oracle OnDemand CRM Platforms.Provided effective and dedicated account management for 60+ accounts (both domestic and international).Developed strategies for improving social media reach, maximizing brand awareness and SEO. Established and managed the corporate social media sites including posting of content and customer service interaction.

Organize and manage domestic and complex international travel plans and logistics, passport and visa applications.Manage calendars, meeting and event coordination both large and small.Answering and distributing phone calls, reducing voice mails, handling incoming and outgoing mail, while maintaining complete confidentiality.Assist accounting in A/P and A/R. Order entry, customer service, technical support, assisting management team with dealer and distributor requests.Trade Show organization, IT Support, alter and maintain company e-commerce site as needed.

Answering and distributing phone calls, filing, maintaining plans and job folders, providing administrative assistance to an office manager, senior office assistant, as well as five project managers. Organize plans for several jobs, distribute plans to subcontractors for bid, subcontract agreements, prepare and distribute mail and packages. Processing proposals, cost sheets, as well as any paperwork needed for cities (i.e. Permit applications, Contractor Licenses), MN Pollution Control Agency applications for permits, as well as any other job related forms in a timely and professional manner. Maintained accurate record of company truck maintenance, tracking fuel usage, oil changes, etc.Left Stone Construction, Inc. to have children. I had been a stay at home mom for 3.5 years and re-entered the workforce at Symtec, Inc. in July of 2011.