Crystal is an accomplished marketing leader with 17 years of experience and a passion for client service, brand building and strategy. Currently Head of Account Management at social-first creative agency Beekman Social, she leads the portfolio of Brand business, driving efficiency and growth, staffing management and career development, financial health, and agency culture. Prior to this role, Crystal consulted as Client Lead at BeenThereDoneThat after spending the prior 6 years as SVP, Group Account Director at MullenLowe New York leading integrated advertising and digital transformation work for a portfolio of brands. Crystal started her career in Boston at agencies such as Hill Holliday and Mullen, working on 360-degree campaigns for national brands. She later transitioned back to her home state of New York, working at boutique digital and social shops, helping them develop full-service account practices and grow agency capabilities. Later, Crystal worked as a VP at Grey overseeing a portfolio of Hasbro’s global franchise toy brands, with integrated campaigns that extended throughout North America, LAM, EU and APAC regions. She has also trained as a G-Star with Google in a proprietary Google+Agency program that immersed key people across agency disciplines in an intensive digital versatility and innovation program.In a shift away from large global agencies, Crystal worked at a few smaller independent shops, running various ongoing accounts, along with helping to lead active new business pursuits. Over the past decade, her experience has spanned a variety of categories including CPG, retail / e-commerce, fashion, health & wellness, financial services, B2B, subscription model businesses, sports sponsorships, professional services, kids/toy, and fitness. She has also dedicated time throughout the more recent years of her career to mentoring junior and mid-level colleagues, particularly women, on how to advance their career growth, gain confidence in their professional brands, and set and achieve goals.