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Dynamic public relations professional with over 15 years of experience in beauty, wellness and lifestyle industries. Innovative, results-driven leader dedicated to developing and executing all aspects of public outreach campaigns to support strategic initiatives and increase brand awareness. Highly motivated, creative thinker with a deep understanding and passion for media relations, with proven strength in producing effective press strategies, events and media campaigns. Established outstanding relationships and demonstrates strong written and verbal communication skills.
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Head Of Public RelationsUlta BeautyNew York, Ny, Us -
Senior Director, Public RelationsUlta Beauty Nov 2023 - PresentBolingbrook, Il, Us
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Director, Public RelationsUlta Beauty Apr 2022 - Nov 2023Bolingbrook, Il, Us
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Senior Manager, Public RelationsUlta Beauty Feb 2019 - Apr 2022Bolingbrook, Il, Us
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Senior Public Relations ManagerThe Vitamin Shoppe Mar 2017 - Feb 2019Secaucus, Nj, Us -
Beauty & Lifestyle DirectorBollare May 2016 - Mar 2017West Hollywood, Ca, UsAs the Director of Beauty & Lifestyle and part of the Executive team, I oversaw day-to-day PR operations for the agency’s beauty and lifestyle clients. Served as a mentor to 3 direct reports by leading by example and setting goals that kept my team striving towards excellence as well as delivering results for clients. Worked collaboratively with other senior staff on cross-divisional client strategy and high-level agency communications. -
Us Digital Public Relations SpecialistLush Fresh Handmade Cosmetics North America Jan 2015 - Apr 2016Vancouver, Bc, CaUS-based publicist working within the North American External Communications team to bring awareness to the Lush Cosmetics brand through strategic product placement opportunities, feature brand stories, events and partnerships with like-minded, ethical organizations. Developed and oversaw the brand’s digital media strategy that has rapidly increased presence across highly influential blogs, vlogs and social networks within the beauty, health and wellness market. -
Public Relations ManagerUrban Outfitters Jan 2010 - Dec 2014Philadelpia, Pa, UsManaged a team of in-house publicists and external agencies focused on elevating and supporting the Urban Outfitters brand through a process of strategic messaging that includes: media outreach, product placement, pitching stories and original content, as well as planning and executing media-based and influencer engaging events. Evolved the department by implementing an effective strategy that has combined social media, marketing, VIP services, and creative initiatives, while speaking to the brand's core values. Also served as a primary spokes person for the brand in relations to company statements, crisis management and controversial issues. -
Associate Public Relations ManagerUrban Outfitters 2007 - 2010Philadelpia, Pa, UsAided in the development and execution of all PR outreach within North American markets through consistent product seeding, influencer engagement, press releases and events. Managed the PR assistant and interns to assure daily tasks and assignments were met in a timely and sufficient fashion.
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Public Relations AssistantUrban Outfitters 2006 - 2007Philadelpia, Pa, UsAssisted the PR Manager in all department daily functions. Managed outbound and inbound samples and kept track of press clippings and media archives.
Crystal Carroll Skills
Frequently Asked Questions about Crystal Carroll
What company does Crystal Carroll work for?
Crystal Carroll works for Ulta Beauty
What is Crystal Carroll's role at the current company?
Crystal Carroll's current role is Head of Public Relations.
What is Crystal Carroll's email address?
Crystal Carroll's email address is cc****@****ers.com
What is Crystal Carroll's direct phone number?
Crystal Carroll's direct phone number is +160920*****
What are some of Crystal Carroll's interests?
Crystal Carroll has interest in Animal Welfare, Education, Arts And Culture, Health.
What skills is Crystal Carroll known for?
Crystal Carroll has skills like Fashion, Writing, Press Releases, Media Relations, Communication, Media Outreach, Styling, Trend Forecasting, Personal Branding, Visual Arts, Event Planning, Sponsorship.
Who are Crystal Carroll's colleagues?
Crystal Carroll's colleagues are Sonia Maldonado, Dana Flores, Margaret Olivia Zientek, Jacen Luna, Krista Brady, Martinez Claudia, Carly Evans.
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