There are two consistent elements of work which bring me great joy: building relationships and making things grow. I am highly skilled at growing revenue and deeply passionate about growing people. Here’s my spiel:Proven growth driver with over 20 years experience catapulting businesses through strategic marketing and synergistic branding.Armed with an MBA and a Master's in International Business, Crystal's marketing prowess is complemented by strong conceptual and executional ability. A former entrepreneur with a successful exit through acquisition, her background includes experience with companies ranging from startups to Fortune 100, including HP & Accor.—The 20’s M&A strategy is unique in that we’re only acquiring MSPs that belong to our co-op. The recipe is simple: MSPs join The 20. They leverage our powerful business model and collective expertise to grow into large, profitable companies. Then, if and when the owners of those MSPs decide that it’s time to sell, they sell to us. This strategy has an enormous advantage over a more traditional approach to consolidation. As members of The 20, the MSPs we are acquiring already use our tool stack and service delivery model, which means a lot of the integrative work that traditional mergers require has already been done. Because we’re already lined up, it’s easy to roll up!37 acquisitions and counting…Check out media coverage of our M&A spree here: the20.com/press—Areas of Expertise: ✔ Marketing Strategy Development & Execution✔ Multi-Channel Marketing Campaigns✔ Brand Strategy/Positioning✔ Cross-Functional Team Leadership ✔ Marketing Automation ✔ Inbound Marketing ✔ PR/Earned Media✔ M&A Marketing CommunicationsMedia Coverage & Citations:Forbes, INC, Cision, Amazon, Business.com, TechTarget, CMSWire, Media Leaders, CRN, ChannelPro, Channel Futures, Dallas Business Journal & moreMember:CompTIA, Forbes Communications Council, Alliance of Channel Women, Women of the Channel, The CMO Club
