Crystal Coverdale Email and Phone Number
Crystal Coverdale work email
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Crystal Coverdale personal email
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WSET Level 3 (Advanced-Distinction) certified with over 18 years of experience in the alcohol beverage industry, I have a diverse yet focused background making me very adaptable. I started with a foundation built from my Bachelor of Commerce - Major in Marketing and marketing focused roles for wineries in Australia and Canada. The past 15 years I gained leadership and business management expertise from managing both a specialty liquor retail store and an on-premise liquor venue, and now a winery. ❖ Specialities ❖ Developing social media and email marketing campaigns, event planning and execution, public relations, fostering relationships, customer engagement, business management, budgeting, team management, staff training, retention, alcohol beverage buying, inventory management; attention to detail, multitasking and much more❖ I welcome change ❖Moving to Scotland for two years, building a network from the ground up and experiencing and learning from a different business climate was one of the most rewarding experiences of my life.❖ I welcome the opportunity to take a plunge into the deep end ❖Self-motivation and creativity along with marketing, time management and networking skills were needed when I was the sole organizer of a fundraising event, just 5 months after moving to Edinburgh. It consisted of a whisky tasting, online twitter tasting, silent auction and other creative fundraising activities that overall raised an equivalent of $8,400 CAD.❖ I live life and my industry ❖When I am not on the job, I love learning more about wine, spirits and beer or organizing tasting event fundraisers. Yes, lines are often grey when you work in an industry of your passion. Outside of this, I love the outdoors. Hiking, cycling and golfing are high up on this list along with seeing new places, local and abroad.
Moon Curser Vineyards
View- Website:
- mooncurser.com
- Employees:
- 6
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General ManagerMoon Curser Vineyards Jan 2017 - PresentOsoyoos, British Columbia
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The Vaults Members' Room ManagerThe Scotch Malt Whisky Society 2014 - 2016Leith, Edinburgh, United Kingdom• Managed 8-12 staff members in a high demand environment with a constantly changing product selection that required bar and private function service, retail sales, as well as receptionist duties• Developed and managed all activities within budget from elaborate ticketed tastings to simpler complimentary events which increased footfall and member engagement• Brought UK wide marketing campaigns to life in the venue while also planning and ensuring consistent and clear marketing of numerous venue specific promotions and events• Led tasting and interview with media which resulted in positive press• Addressed numerous inquiries and aided company transitions after an ownership change • Liaised with events booking team and coordinated bartenders, servers and a contracted kitchen to deliver two functions simultaneously while also serving guests at the bar, up to an overall capacity of 107 people -
Seasonal Whisky Distillery Tour GuideEdradour Distillery Jun 2014 - Oct 2014Pitlochry• Enhanced tour experience by balancing basic whisky and distillery knowledge for general interest visitors with more in-depth and technical details for enthusiasts, of up to 4 tours daily • Successfully sold numerous products within Edradour and Signatory’s vast product line-up using creative methods, coupled with a strong general whisky knowledge • Received exceptional, unsolicited tour reviews from guests on Trip Advisor -
Founding MemberTip A Wee Dram Whisky Tasting Fundraiser For Cancer Charities 2009 - 2014Vancouver, Canada AreaCo-founded a completely volunteer run annual whisky tasting fundraiser.www.tipaweedram.ca• Grew revenues 160% in 4 years by contributing marketing concepts and leveraging relationships• Secured and liaised with whisky donors and procured majority of liquor auction items• Contributed to selling out 43 days faster in 2014 through email-marketing development and recommendations• Developed press kit to gain media exposure; led and expanded social media on Twitter and Facebook• Responsible for advising on event direction and the entire planning process as key subject matter expert• Worked with designer and team members on branding, logo development and editing marketing materials
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General ManagerEdgemont Fine Wines, Spirits & Ales 2007 - 2014North Vancouver, Bc, CanadaPromoted from Product Consultant to General Manager in January 2008• Responsible for all sales and operations at a boutique specialty private liquor retail store, with over $2.5 million in annual sales• Hand selected all products as the sole buyer by nosing, tasting and comparing competing products in order to offer a high quality selection of over 1600 SKUs• Maintained an active inventory through efficiently and accurately orchestrating bi-monthly counts• Created in-store signage/promotional material and collaborated on advertisements with designers• Planned displays to optimize retail space with regularly ordered and maintained inventory• Initiated and managed social media and targeted email campaigns which increased awareness and in-store traffic by developing and maintaining relationships with customers online• Developed store policies and training programs that decreased theft and increased staff members’ confidence in dealing with difficult situations such as refusing service to minors and/or intoxicated customers• Increased sales by organizing and promoting numerous in-store tasting events with ticketed whisky tastings resulting in the sales of 1.1 bottles of whisky per attendee • Managed up to 10 staff members to ensure a high standard of customer service and expertise as well as reduced employee turnover yielding high employee retention of an average employment length of 3 years
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Marketing AssistantIsabella Winery 2007 - 2008Richmond, Bc, Canada• Wrote product descriptions, tasting notes, created signage and drafted marketing material layouts• Created training materials, prepared invoices, accounts receivable and sales batches for BC LDB
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Marketing Assistant - International InternshipLerida Estate Winery 2006 - 2007Canberra Area, Act, Australia• Increased sales of products by initiating on-product pricing and by creating and improving cellar door displays/signage, promotion and advertising• Conducted marketing research for new tourism venture that was implemented post departure• Led event media relations and increased audience size by researching and establishing methods to promote to a new target demographic for a first time event• Reviewed design proofs for packaging and print marketing and reduced costs through high attention to detail
Crystal Coverdale Skills
Crystal Coverdale Education Details
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Major In Marketing -
Distinction
Frequently Asked Questions about Crystal Coverdale
What company does Crystal Coverdale work for?
Crystal Coverdale works for Moon Curser Vineyards
What is Crystal Coverdale's role at the current company?
Crystal Coverdale's current role is Passionate liquor specialist, with a marketing and management background.
What is Crystal Coverdale's email address?
Crystal Coverdale's email address is c_****@****ahoo.ca
What schools did Crystal Coverdale attend?
Crystal Coverdale attended The University Of British Columbia, Wine & Spirit Education Trust.
What are some of Crystal Coverdale's interests?
Crystal Coverdale has interest in Health.
What skills is Crystal Coverdale known for?
Crystal Coverdale has skills like Alcoholic Beverages, Wine, Wine Tasting, Marketing Strategy, Marketing, Beer, Sales, Beverage Industry, Event Management, Wineries, Brand Development, Sales Management.
Who are Crystal Coverdale's colleagues?
Crystal Coverdale's colleagues are Beata Tolley.
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Crystal Coverdale
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