www.areteexperiential.com Founder of Areté Experiential.Experiential marketing, events, and consulting services specializing in: Branding, Experiential, and custom-designed projects. Abiding by areté as our principal foundation, we are focused on excellence in everything we do and in everything our clients experience.

Head of Marketing for Rockgate Capital dba 160 Companies (160 Driving Academy, 160 Score, Truckers Network).• As a key member of the Executive Leadership Team, I played a pivotal role in driving a successful private equity start-up fundraising effort, securing $130M in capital. • Scaled marketing operations from (98) to (151) physical locations, doubling revenue growth from $82M to $180M within two years. • Built all brand and marketing strategies for Rockgate Capital and its portfolio entities—including 160 Driving Academy, Truckers Network, and 160 Driver Score—driving initiatives that enhanced market positioning and capitalized upon brand equity and market dominance. • Collaborated closely with Fortune 500 customers on multiple enterprise initiatives, delivering strategic value and fostering long-term partnerships.• Recruited, managed, and mentored U.S. and international marketing teams, fostering a high-performing, collaborative environment. • Spearheaded a national field marketing strategy across 44 states and 151 locations, executing over 610 events annually, incorporating strategic PR and media support to amplify reach and impact. • Directed all design production teams to ensure cohesive branding, messaging, and visual identity across storefronts, print materials, digital platforms, web interfaces, and a proprietary mobile App. •Leveraged market research and focus groups, implementing feedback and insights into the brand entity designs, UX, content development, testing, and successful national launch of re-platformed proprietary mobile App, identifying growth opportunities and driving user adoption.

• Spearheaded the development and restructuring of the marketing department, establishing enterprise-wide roadmap strategies and identifying growth opportunities through in-depth client research and analysis. • Provided actionable insights to the executive team, enabling the successful execution of the corporate strategic marketing plan and achieving group goals across 13 company brands and multiple stand-alone programs.• Developed and implemented comprehensive brand-specific marketing plans, enterprise roadmaps, and social media strategies for all publications, aligning current positioning with overarching enterprise objectives and defining the promotional and design methodologies to meet them. • Oversaw the promotion and communication of webinars, virtual events, trade shows, and industry activations, contributing to annual revenues of $8M+.• Managed a team of marketing professionals, event coordinators, and creative designers, directing project schedules, strategy, and workflows to ensure seamless execution. • Provided guidance on marketing campaigns, public relations efforts, and social media initiatives while also driving company-wide marketing communications.• Collaborated closely with group publishers and corporate business unit leaders, developing strategic marketing and branding initiatives, implementing programs and sales tools, including media kits and publisher’s sworn statements, strengthening brand positioning, market presence, and enterprise-wide success.

www.ferrariofseattle.com 2018: Testa Rossa Awards: Global Top Marketing Executive - Ferrari S.p.A.Top 3 Marketing Executive in North America; 1 of only 12 Globally Recognized Marketing ExecutivesSpecial Recognition: 2018 North American Best Practices Event: Tailor Made Debut & Brunch Event• Led cross-channel marketing initiatives, including luxury events and hospitality, enforcing brand guidelines, upholding racing DNA experiences, and high-end lifestyle collaborations, ensuring every touchpoint reflects the sophistication and performance excellence associated with the brand.• Exceeded marketing KPIs, ensuring maximum ROI and brand impact, including new model launches and brand experiences, executing approx. 45 events/yr• Elevated VIP loyalty-building endeavors and identified new growth opportunities, capitalizing on the full range of brand offerings.• Held a deep understanding of luxury market dynamics, motorsports culture, and brand strategy, collaborating with luxury brands and partner activations.• Managed the Ferrari Challenge Racing Team throughout the Circuit Race Season (7), as well as six private client track events per year. • Developed and produced novel brand experiences: monthly Driving Rallies, private Dinner Club Series, a Ferrari Art Car, and a Forza Motorsport Filming Session at Microsoft Studios.

Update 2020: DBA IGY Marinas - Yacht Haven Grande Miami at Island Gardens• Responsible for the development of annual Marketing/PR budgets: The Deck (Restaurant/Events), Deep Harbour (Marina). Implemented brand collaborations and event partnerships: (Regions: US / Caribbean / Mediterranean). • Managed and directed internal communications, including ancillary departments: (legal, construction, operations).• Conceptualized and strategized teaser and grand launch campaigns (Deep Harbour Marina, The Deck Restaurant). • Managed strategic and creative copywriting for internal/external branding, collaterals, and communications.

www.thecollection.com Served Dual Roles for both enterprises: The Collection + Ferrari of Miami. • Conceptualized and executed RMA marketing and event efforts for THE COLLECTION and (8) official brands: Audi of America, Porsche Cars North America, Ferrari North America, Maserati North America, Aston Martin Americas, Jaguar North America, McLaren the Americas, and Alfa Romeo USA.• Actively managed Brand Ambassador partnership with Dwayne Wade; planned and executed two Wade Campaign Photoshoots (2012, 2014)• Successfully managed and executed an average of 85 events annually, including new model launches, in-house promotions, dynamic brand experiences, and securing key partnerships and sponsorships, all while maintaining accountability for a $1.8M annual budget with P&L oversight.• Actively maintained manufacturer communications, built strong relationships with brand HQs and ensured adherence to marketing KPIs and event concept approvals.• Leading creative efforts, I produced copywriting, managed designers, and oversaw photography and videography production to deliver compelling marketing materials. I supervised and mentored New Media Specialists and interns, fostering their professional development.• As a member of THE COLLECTION Communications Committee, I developed and executed external communication strategies, including email campaigns through MyEmma, while also planning and managing digital and social media marketing efforts across platforms. Additionally, I streamlined internal communications by coordinating weekly event updates, monthly company newsletters, and more. •Recognized for excellence, I was honored as Employee of the Month in August 2014.

www.ferrariofmiami.com • Led the conceptualization and execution of high-impact go-to-market launches, quarterly test drive and track day events, and exclusive driving, track, and lifestyle experiences, creating unparalleled engagement opportunities for clients.• Developed strong client relationships while providing dedicated support to the Motorsports team, overseeing planning and travel logistics for racing events, training sessions, and World Dealer meetings.• Managed celebrity and athlete partnerships and collaborations to elevate brand visibility and prestige.Key accomplishments include• Nomination for Ferrari S.p.A.’s International Top Marketer of the Year (2016)• Recognition for conceptualizing and managing the first-ever Ferrari Challenge Raced Art Car• Successfully fulfilling all Ferrari KPIs, CRM, and marketing spend benchmarks.• Managed a $1.8M annual marketing and events budget, demonstrating fiscal responsibility and strategic planning.• Successfully managed the Miami Ferrari Challenge North American Racing Team in 2015 and 2016.

www.kabookaboo.com• Developed and executed comprehensive direct and indirect marketing strategies, encompassing print, email, web, digital, interactive, and social media campaigns that drove engagement and delivered measurable results. • Adeptly managed communications between clients and internal teams, ensuring alignment through well-crafted creative briefs, impactful client presentations, and collaborative brainstorming sessions. • Orchestrated off-site activations to amplify brand visibility and engagement. Leading creative directors and designers, I oversaw each project with precision, adhering to tight deadlines and retainer agreements while maintaining high-quality standards, consistently leading to elevated campaign outcomes and strengthened client relationships.• US Accounts included: United Way, Burger King, Goldman Properties (Restaurants /Hotels/Hospitality), Goldstein Schecter Koch (now BDO Global), Kaplan Education, Midtown Palm Beach Gardens, Zoo Miami, Fragile X Foundation• LatAm Accounts included: Cartier, Pronova Seyer

www.texasdebrazil.com• Managed all private events, local partnerships, and event staffing, driving exceptional results, including generating $65,000 in private event revenue within just six months. • Collaborating daily with the COO, I contributed to company-wide initiatives such as new location scouting, national site visits, and routine operations meetings to support strategic growth. • Partnering with the Directors of Operations and PR, I helped develop and roll out innovative programs and projects across national restaurant locations. I also oversaw the Concierge Referral Program across 60 premier hotels in Miami Beach and downtown Miami, enhancing visibility and customer engagement.• Key accomplishments include organizing the company’s inaugural participation in the South Beach Wine & Food Festival (SOBEWFF) and the Miami Food & Wine Festival, positioning the brand alongside industry leaders. I successfully enrolled three locations in the prestigious “Miami Spice” dining program for the first time, which generated a $68,000 revenue increase at the Miami Beach location. Additionally, I introduced and implemented the “Venue Vantage” program across all nationwide restaurant locations, creating a consistent, scalable platform for success.Developed special event programs: • Culinary Classes with Executive Chef Evandro• Louis XIII by Remy Martin Private Dinner Event • Caipirinha Craft Cocktail Classes

www.donshula.com• Successfully completed the comprehensive HQ Corporate Training Program, equipping me with advanced expertise to drive business growth and operational excellence. • Coordinated and managed all private events and special functions, delivering exceptional experiences that strengthened client relationships and elevated brand presence.• Developed and executed targeted email marketing campaigns and strategic social media initiatives, enhancing engagement and driving measurable results.• Maintained quarterly reporting and analysis for HQ, providing actionable insights to inform decision-making and optimize performance.• Managed local advertising, public relations, and television efforts, including overseeing on-set filming sessions to ensure brand consistency and impactful messaging.

As a Marketing Intern, I successfully completed the Corporate Training Program, gaining foundational expertise in marketing strategy and operations. I participated in daily store operations, executed marketing promotions, and maintained clear and effective communication with customers to drive engagement and sales results. Additionally, I completed strategic learning programs in collaboration with the HQ Marketing Department, deepening my understanding of overarching marketing initiatives and business objectives.Received Award: Third Top Performer for Combined Service Categories in Sales Institute

Managed all aspects of wedding planning, collaborating with high-end designers to deliver bespoke experiences for clients. Responsibilities encompassed store management, overseeing contracts and payments, and maintaining strong professional relationships with both clients and vendors to ensure seamless service delivery and unforgettable experiences. Since 1988, The Wedding Bell has been a trusted name in bridal fashion and service, with a commitment to excellence reflected in its carefully curated designs sourced from leading bridal shows in the U.S. and Europe.

Responsibilities included: Preparation and coordination of special event functions, including golf tournaments, on-course hospitality services and private event management. Worked in coordination with Bar and Grille Management, including BEO review and menu selections with the Club Chef for each function. Island Hills Golf Club is a championship 18 hole par 72 golf course. The layout consists of approximately 205 acres of rolling hills, woods, open meadows and ponds, wetlands and a 1000 acre lake. The natural amenities on the site lend themselves to aesthetic appeal and a varying degree of challenge. Located just east of Centreville in St. Joseph County, Michigan the course is easily accessible from major interstates. Just 2.5 hours from Chicago and Detroit, Island Hills the ideal location to enjoy your next round of golf.