Crystal D. Dumas, B.A.Sc. Email & Phone Number

United States

Empowering the Future of Branding & Design for Creative Startups and Service Based Businesses by designing compelling digital marketing strategies to drive online presence and nurture social engagement. Specialized in Brand Identity and Digital Marketing Strategy:• Conversion Optimization• Short-Term to Long-Term Consumer Acquisition• Income Generation• Conversational Growth• Social Media Lead Generation & Promotion• Identity Design & Online Presence• Funnel… Show more Empowering the Future of Branding & Design for Creative Startups and Service Based Businesses by designing compelling digital marketing strategies to drive online presence and nurture social engagement. Specialized in Brand Identity and Digital Marketing Strategy:• Conversion Optimization• Short-Term to Long-Term Consumer Acquisition• Income Generation• Conversational Growth• Social Media Lead Generation & Promotion• Identity Design & Online Presence• Funnel Optimization of Paid & Organic Channels• Content Marketing OptimizationFocused on What Matters Most:• Create brand strategy to improve brand recognition and generate customer loyalty.• Maintain consistency of goals across marketing channels. • Execute focused communication and conversion strategies.• Design social media and search engine strategies to optimize multi-channel marketing campaigns.• Develop and maintain positive continuous training and development curriculum.• Identify opportunities for improving operational efficiency that effect growth and scale.• Implement strategic action plan by identifying and driving initiatives that directly impact business performance.• Plan and execute digital marketing campaigns, including web, SEO/SMO, SMM/SEM and digital display advertising.• Increase conversions, manage spend, drive website engagement across all digital channels.• Maintain social media presence and digital campaigns across all digital channels• Review new technologies to keep at the forefront of developments in digital marketing.• Maintain Google Ads account and other social strategy tools to decrease cost per click and increase conversions across all campaigns.

Global

Sr. Global Learning l Development SpecialistIn this role, the Virtual Trainer performs responsible supervisory work educating, testing, and coaching new hires to a specified account using curricula and materials specialized to a particular account. Direct supervision is exercised over subordinate personnel.Training & Development•Conduct virtual training sessions for various audiences, including new hire onboarding, client knowledge base up skilling for staff at all… Show more Sr. Global Learning l Development SpecialistIn this role, the Virtual Trainer performs responsible supervisory work educating, testing, and coaching new hires to a specified account using curricula and materials specialized to a particular account. Direct supervision is exercised over subordinate personnel.Training & Development•Conduct virtual training sessions for various audiences, including new hire onboarding, client knowledge base up skilling for staff at all levels.•Provide subject matter expertise in client work product to create and implement effective training curriculum.•Continuously evaluate the effectiveness of training programs and assess trainee success through feedback, surveys, assessments, and performance metrics.•Attend on-going upskill and knowledge base activities to remain current and relevant on client work product and industry trends.•Provide ongoing support and guidance to all stakeholders by answering questions, troubleshooting issues, and addressing training-related inquiries.Essential Knowledge Base•Demonstrate knowledge of adult learning techniques and best practices in training delivery•Demonstrate knowledge of specific account provisions, products, and policies•Ability to communicate effectively both orally and in writing Show less

United States

Identity design studio that excels in helping adult learners acquire new skills for career transition and skill development. Our focus is on enabling individuals to advance in their current roles, attract opportunities, and create their own opportunities based on their experience and continuous learning.Key Skills and Competencies:•Expertise in Adult Learning Theory: Specializing in adult learning principles to create impactful and engaging learning experiences tailored for adult… Show more Identity design studio that excels in helping adult learners acquire new skills for career transition and skill development. Our focus is on enabling individuals to advance in their current roles, attract opportunities, and create their own opportunities based on their experience and continuous learning.Key Skills and Competencies:•Expertise in Adult Learning Theory: Specializing in adult learning principles to create impactful and engaging learning experiences tailored for adult professionals.•Collaboration with L&D Leaders: Proven ability to work effectively with internal Learning and Development (L&D) leaders and teams to align learning strategies with organizational goals. •Industry Best Practices: Sharp, articulate, and knowledgeable in offering ideas and recommendations driven by the latest industry best practices and current trends.•Dedication and Deadline-Driven: Demonstrates a strong commitment to delivering high-quality work within specified deadlines, driven by a passion for excellence.Professional Experience:•Led the development and implementation of customized learning solutions for adult learners, focusing on skill acquisition for career advancement.•Partnered with L&D teams in the design, delivery and supervision of LMS and TMS processes.•Conducted thorough market research to stay abreast of industry trends and integrate best practices into learning strategies.Provided strategic recommendations and innovative ideas to clients, helping them optimize their learning and development initiatives.•Provide system configuration, audit/reporting, and troubleshooting, as well as providing consulting and technical training support.Key Achievements:•Successfully designed and executed numerous learning programs that resulted in measurable improvements in employee skills and career growth.•Established strong relationships with clients, leading to repeat business and referrals. Show less

United States

The Crystal Daisy Concierge is full-service business accelerator exclusive to healthcare providers. We work with new and transitioning practices at every stage of operation. From forming collaborative partnerships | setting up a DeNovo from the ground up | buying or selling an existing practice. We guide our clients through the process with success.Coaching & Development include, not limited to:• Design, implement and monitor adult learning and team development… Show more The Crystal Daisy Concierge is full-service business accelerator exclusive to healthcare providers. We work with new and transitioning practices at every stage of operation. From forming collaborative partnerships | setting up a DeNovo from the ground up | buying or selling an existing practice. We guide our clients through the process with success.Coaching & Development include, not limited to:• Design, implement and monitor adult learning and team development strategies.• Create operational standards and developmental protocols for curriculum design, implementation and assessment.• Goal-setting that encourages teams to strive for excellence to exceed practice projections. • Provide on-going training and development that support team adherence to state and federal compliance requirements. • Successfully implement and facilitate performance standards, processes and tools. Show less

HONOR ROLL 2010Best Year - Revenue and Operating Profit | Only office in Arizona Region to consistently improve company's economic performance in both Revenue and Operating Profit.In this role, the Operations Manager leads a team of clinicians and administrative staff to create and maintain an environment supporting optimal patient care and satisfaction.Leadership• Create, implement and grow compliance training protocol (HIPAA | OSHA | Infectious Control) • Setting… Show more HONOR ROLL 2010Best Year - Revenue and Operating Profit | Only office in Arizona Region to consistently improve company's economic performance in both Revenue and Operating Profit.In this role, the Operations Manager leads a team of clinicians and administrative staff to create and maintain an environment supporting optimal patient care and satisfaction.Leadership• Create, implement and grow compliance training protocol (HIPAA | OSHA | Infectious Control) • Setting challenging goals that inspire the team to take action in achieving practice objectives. • Proactive coaching and team-building opportunities through guided feedback that increases team cohesion and reduce attrition.• Evaluate and restructure training and development in support of continuing education of clinical and administrative expectations.Planning and Execution • Develop, implement and execute strategic plans for operational efficiency, increased patient retention, and profit maximization.• Facilitate the talent review process including regular talent discussions focused on building leadership and organizational standards• Formulate and implement departmental and organizational policies and procedures to exceed operational projections.• Create and maintain operational budgets in collaboration with company financial reports to address trends and issues in practice performance. Essential Knowledge Base• Credentialing new providers (doctors) | Re-credentialing existing providers with insurance plans (HMO | PPO | AHCCCS | MediCal)• Tracking the insurance applications and provider credentialing process• Maintaining and tracking State Dental License (DEA, CPR and Malpractice Insurance)• Assist the patient in prioritizing the treatment and establish a plan for scheduling and payment• Conduct financial consultations when presenting preventive and continuous care treatment plans• Create employee engagement strategy, tools and resources to include feedback and action plans. Show less

Policy and procedural translation

International Business, Operations,Finance, Foreign Affairs

Activities and Societies: Alpha Kappa Psi 1995-1996

Digital Marketing

Aa, Business Administration, Deans Honor'S

Activities and Societies: Deans List 1992-1993; President AASU 1992-1993; Student Senator 1992-1993; Who's Who in American Colleges.

Advanced Studies, College Preparation/Advanced Studies

Joint founder of S.C.A.D. (Silver Creek Against Drugs) served as Secretary/Treasurer 1988-1989.