Crystal is dedicated to the media needs of client organizations - including proactive communications strategy, media pitching, media monitoring and response - so that organization leaders are able to focus on their businesses, and react to communication needs more quickly and effectively. Crystal DeStefano is President and Director of Public Relations at Strategic Communications, LLC in Syracuse, N.Y. She is Accredited in Public Relations by the Universal Accreditation Board.After serving as Director of Public Relations for the company and providing public relations service to its clients for 6 years, Crystal became owner and president of Strategic Communications, LLC.Crystal brings a blend of traditional and social media expertise to the company. She advises clients on how to integrate public relations and social media tools into their communications efforts, with a focus on sharing proactive stories as well as responding to sensitive situations with employees, customers, local communities and the news media. Through her disciplined use of public relations, Crystal understands how to maximize the power of the news media to get a message across. She uses both traditional outreach techniques as well as social media to integrate blogs, podcasts, social networking sites, and other Web based tools.DeStefano earned her Bachelor of Science in Marketing and Finance at the State University New York at Albany. She has public relations experience from agencies in Albany and Syracuse.Crystal has served as president of the Central New York Chapter of the Public Relations Society of America (PRSA), chair of the Northeast District of PRSA, and is now the Regional Representative overseeing the Northeast, Tri-State and East Central Districts of PRSA.