Designed and launched the first B2B points-based rewards program in the signage, awards and recognition industries (pointsplus.com). Conducted market research to assess program potential and aligned with industry leaders to maximize program benefits.Responsible for development and implementation of the company’s strategic marketing plans, including branding, value strategies, promotions, market research, competitive analysis, database management, and sales tools development to support the company’s aggressive sales and growth initiatives.

Responsible for implementing strategic advertising initiatives within budget, measuring impact and driving continuous improvement. Selectively identifies and evaluates new advertising opportunities and platforms. Guides development and implementation of media plan across market segments. Negotiates and manages corporate level sponsorships and personal services agreements. Manages title sponsorship relationship and branding elements for the Marathon Classic LPGA tournament in Toledo, Ohio.

Leveraged customer-level understanding and collaborated with national sales team to position products for immediate and long-term growth through key retail and distributor accounts, growing sales by nearly 10% in 2 years. Led cross-functional teams and directed agency partners in the development of marketing collateral, advertising campaigns, product launches, and trade show marketing.Recognized for developing and implementing programs to drive brand preference, while leading strategic cost-out opportunities. Effectively led cross-organizational teams through new product development and launches and regularly provided analytics and business support to senior leadership. Consistently received positive feedback about the quality and thoroughness of work. Chosen as a “High Potential” employee by the executive leadership team; selected to participate in the corporate Management Essentials Program.

Responsible for the product line strategy and product lifecycle management of Diebold’s primary financial self-service software portfolio. Defined strategies and product requirements, directed product launches, developed product forecasts, and managed P&L’s for two software product lines responsible for 53% of Diebold’s global ATM software business.

Advanced through a series of promotions, culminating as the Marketing Manager for Inkjet Consumables. Developed annual marketing plan, including product roadmap development; assumed a lead role in pitch meetings with business groups and strategic retail customers due to strengths in presentation and negotiation skills with internal audiences and external customers. Drove creative packaging redesign and branding efforts.

One of 573 new college graduates employed by Newell Rubbermaid's Phoenix management training program. Drove sales by executing guerrilla marketing tactics, leveraging under-utilized store space for innovative merchandising, planning and executing in-store selling events at Wal-mart and The Home Depot, and creating product awareness and excitement through event marketing.