Crystal Hadaway

Crystal Hadaway Email and Phone Number

Fractional CMO @ Wunderground
Nashville, TN, US
Crystal Hadaway's Location
Nashville Metropolitan Area, United States, United States
Crystal Hadaway's Contact Details
About Crystal Hadaway

Hi, I’m Crystal—marketing strategist, career coach, and the person you call when things feel just a little too chaotic. With over two decades of experience across industries, I help senior marketers and teams navigate transitions, solve tough problems, and thrive under pressure—all with a sense of calm and maybe a bit of humor along the way.✨ Experience that counts:I spent the early part of my career at a large digital agency, where I worked my way up from an entry level digital strategist to leading our global performance marketing team. Since then, I’ve shaped strategies for major SaaS players like Tableau, supported IPO momentum at Domo, and worked with startups in the data and analytics space. I’ve also led marketing for direct-to-consumer startups, where creativity and agility are key.🎯 What I bring to the table:- Deep expertise in marketing strategy and execution- A calm, collaborative approach that makes even the messiest challenges manageable- Coaching that blends practical career advice with personal insights (because life doesn’t stop at the office door)- A friendly, down-to-earth style that makes it easy to work together💡 A little about me:I thrive on helping others feel confident and in control, no matter how hectic things get. I also enjoy helping people navigate finding balance in their lives—whether that means juggling work and family, carving out time for personal growth, or simply figuring out what matters most.🚀 Why connect?If you’re looking for a strategic partner, a trusted advisor, or someone who can help you find clarity in the chaos, let’s talk.

Crystal Hadaway's Current Company Details
Wunderground

Wunderground

View
Fractional CMO
Nashville, TN, US
Employees:
12
Crystal Hadaway Work Experience Details
  • Wunderground
    Fractional Cmo
    Wunderground
    Nashville, Tn, Us
  • Self-Employed
    Marketing Consultant, Advisor & Coach
    Self-Employed Sep 2022 - Present
    I help marketing leaders and teams thrive when things are complicated. I specialize in working with senior marketers who are navigating new roles, leading through transitions, or tackling high-stakes challenges. My services include:- Marketing Strategy Consulting: Crafting impactful strategies for B2B, SaaS, DTC, and data-driven businesses.- Leadership Coaching: Empowering marketing executives to lead confidently, manage teams effectively, and navigate organizational dynamics.- Team Development: Supporting teams with tools, processes, and guidance to drive results while fostering collaboration.Whether it’s fine-tuning a go-to-market plan, validating new ideas, or finding balance amidst competing priorities, my mission is to provide clarity, confidence, and results.
  • Wunderground
    Fractional Cmo
    Wunderground Jan 2023 - Present
    Seattle, Washington, Us
  • Self-Employed
    Financial Planner
    Self-Employed Jun 2022 - Present
    Providing Financial Planning services to individuals and families including financial health assessments, goals & action plan development, and ongoing sessions.
  • Soundcommerce
    Vp Of Marketing
    Soundcommerce Nov 2021 - Jan 2023
    Seattle, Washington, Us
    SoundCommerce is a retail data platform that enables retailers to optimize for profitable growth. In my role as VP of Marketing, I was the first marketing executive for this Series A company. I was responsible for product marketing, demand generation, sales enablement, and field marketing as well as ensuring cross-functional alignment with other areas of the organization.
  • Diligent Corporation
    Head Of Growth Marketing
    Diligent Corporation Apr 2021 - Nov 2021
    New York, Ny, Us
    Diligent is a comprehensive governance software provider featuring tools to improve and simplify modern day governance. As head of Growth Marketing I had two objectives: to lead the team in scaling during a time of rapid growth and to integrate new processes and strategies as the company continued to execute numerous mergers & acquisitions.
  • Domo, Inc.
    Vp, Marketing (Digital & Abm)
    Domo, Inc. Aug 2018 - Apr 2021
    American Fork, Ut, Us
    Domo is a data platform and business intelligence tool that provides customers with BI leverage, at cloud scale, in record time. I served as a key leader at the company during a time when we did not have a CMO. Our key objective during this time was to become cash flow positive, while maintaining our strong growth targets and we achieved this in 2020. My role at Domo spanned digital marketing, events, field marketing, customer engagement, and content creation/sponsorships.
  • Career Break
    Personal Goal Pursuit
    Career Break Jun 2018 - Jul 2018
    After being recruited by Domo and before starting my role there, I took the summer off to spend time with my two small kids and also to begin formally studying personal finance.
  • Tableau Software
    Director, Digital Marketing
    Tableau Software Sep 2016 - May 2018
    Seattle, Wa, Us
    Tableau is a business intelligence platform that lets people see and understand their data. In my role as Director of Digital Marketing I scaled our global team and processes to accommodate the rapid growth the company was experiencing. In addition, I was heavily involved in building out our Account Based Marketing measurement system as well as our overall approach to attribution.
  • Possible (Formerly Zaaz)
    Director Of Media Services
    Possible (Formerly Zaaz) Nov 2012 - Sep 2016
    Seattle, Washington, Us
    ZAAZ was rebranded to POSSIBLE and became part of the WPP network of agencies. I was promoted to Group Director, Media Services where I had responsibility for the P&L for our media and performance marketing group, managed a large team, pitched multi-million dollar projects to Fortune 100 clients, and drove innovation in our performance marketing offering.
  • Zaaz
    Sr. Media Services Manager
    Zaaz Mar 2008 - Nov 2012
    ZAAZ is a digital agency that operated at the intersection of data and creative. I had the opportunity to lead projects in a variety of industries including Automotive, B2B, Telecom, Life Sciences, Travel, Hospitality, CPG, and Financial Services. Notable clients include: Nokia, Mazda, Invisalign, Abbott, Pella Windows, Alaska Airlines, P&G, Russell Investments.As Senior Media Services Manager, I managed a team, created and executed digital strategy and was heavily involved in pitching and business development.
  • Zaaz
    Lead Search Media Strategist
    Zaaz 2008 - 2010
    After seven months, I was promoted to Lead Search Media Strategist and began managing a team, scoping projects and building the templates for key deliverables. I continued managing client relationships and began working in business development as well.
  • Zaaz
    Search Marketing Strategist
    Zaaz Mar 2008 - Sep 2008
    As a Search Marketing Strategist, I created and optimized digital marketing campaigns and was responsible for client-facing delivery of results and recommendations.
  • Freelance Consultant
    Digital Media Strategist
    Freelance Consultant 2005 - 2008
    I spent 3 years as a freelance marketing consultant providing digital marketing strategy and execution for clients in various industries including B2B Tech, Education, and Automotive.
  • Dealerskins
    Search Engine Marketing Analyst
    Dealerskins 2006 - 2007
    Dealerskins is a digital agency for over 1000 auto dealer clients nationwide. I managed paid search and SEO campaigns at scale in this role and also built a scope and proof of concept for an email marketing offering.
  • Weston Entertainment/Grassrootsmusic.Com
    Marketing Manager
    Weston Entertainment/Grassrootsmusic.Com 2002 - 2006
    GrassrootsMusic.com is an ecommerce and content site for independent musicians. In addition to leading digital acquisition strategy (via paid media, email, SEO) I also created content including articles, interviews, podcasts.

Crystal Hadaway Skills

Web Analytics Sem Google Analytics Online Advertising Seo Email Marketing Digital Marketing Interactive Marketing Omniture Search Advertising Google Adwords Landing Page Optimization Digital Strategy Search Engine Marketing Conversion Optimization Interactive Advertising Organic Search Google Webmaster Tools Digital Media Marketing Search Engine Optimization Analytics Search Seo Copywriting Advertising Performance Attribution Proposal Writing Scope Management Website Monetization Rfp Preparation Media Pitching Highly Adaptable Calm Under Pressure Analytical Abilities Marketing Strategy Integrated Marketing E Commerce Pay Per Click Display Advertising Online Marketing

Crystal Hadaway Education Details

  • Belmont University
    Belmont University
    Business Administration
  • Bryant University
    Bryant University
    Certificate In Financial Planning

Frequently Asked Questions about Crystal Hadaway

What company does Crystal Hadaway work for?

Crystal Hadaway works for Wunderground

What is Crystal Hadaway's role at the current company?

Crystal Hadaway's current role is Fractional CMO.

What is Crystal Hadaway's email address?

Crystal Hadaway's email address is cr****@****ail.com

What is Crystal Hadaway's direct phone number?

Crystal Hadaway's direct phone number is +120641*****

What schools did Crystal Hadaway attend?

Crystal Hadaway attended Belmont University, Bryant University.

What are some of Crystal Hadaway's interests?

Crystal Hadaway has interest in Cooking, Photography, Music, Running, Travel.

What skills is Crystal Hadaway known for?

Crystal Hadaway has skills like Web Analytics, Sem, Google Analytics, Online Advertising, Seo, Email Marketing, Digital Marketing, Interactive Marketing, Omniture, Search Advertising, Google Adwords, Landing Page Optimization.

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