Crystal Henson Email & Phone Number

Eureka, California, United States

Worked with Dr. Jeremy Michael Clark to develop Diversity, Equity and Inclusion (DEI) initiatives for the County of Humboldt including Learning Corners (interactive education) and the Empower Employee Engagement Survey (feedback and change catalyst opportunities for the workforce). Designed and paginated DEI Strategic Plan.

Greensboro/Winston-Salem, North Carolina Area

Transitioning from pet transportation services to pet transportation marketplace in 2023.

Shelby, NC

• Grew online awareness and fundraising programs a period of organizational transformation.
• Developed an all-new WordPress website, including copy and graphics, during Summer 2016.
• Cultivated new income and donors, including individuals, corporations, and a Google Grant.
• Made merchandise in Museum Shop (both online and retail) easier to sell and to maintain inventory.
• Established Google Analytics and AdWords campaigns. Boosted Capital Campaign video on YouTube to over 380,000 views in less than a year.
• Strategized future growth opportunities and produced digital and print marketing materials under guidance of Board of Directors.

Shelby, NC

• Rebranded company during it's 35th Anniversary, including logo, messaging and all digital properties including website, blog, and social media presence, including Instagram, Facebook and YouTube.
• Guided support staff on marketing automation and project management software.
• Solo administrator on americansafety.com redevelopment project that introduced a Magento-powered responsive platform that could be scaled as the company expanded its digital sales footprint.
• Introduced quarterly newsletters, targeted email marketing using Mail Chimp and a Shopping Cart Automation program to increase open and conversion rates.
• Used analytics and visitor behavior to improve conversion rates (content, landing pages, etcs.) and introduced a live chat platform increasing on-page conversion.
• Introduced company to omni-channel retailers, including Amazon.

Greensboro/Winston-Salem, North Carolina Area

• Helped modernize the company’s brand and messaging through a variety of efforts including:
• Completely overhauled outdated design with fresh storytelling via architectural photography, customer interviews, room renderings and interactive digital content. Material was organized and made available to.
• Saved an average of $77 per piece by replacing the company’s traditional architectural binder with an industry-focused ATI Black Book series. Sales reported that the ability to customize for each end user/firm assisted.
• Upcycled content to maximize effectiveness. To maximize distribution and test various communications channels, nearly all material produced was cross promoted. For instance, photography and content captured for John.
• Directed development of interactive, direct marketing, media, creative, sales promotion and PR strategies.
• Pioneered company’s entry into eCommerce by leading formation of online sales capabilities including website, distributor sales portal, live chat, and samples support. More than 3,000 products were photographed.

Century City, CA

• Managed the development and launch of KidsExclusive.com, an online daily deal site specializing in high-end designer kids brands.
• Oversaw high-volume email marketing campaigns using Listrak, including multi-tier Shopping Cart Abandonment trigger campaigns.
• Developed operational strategy (customer service scripts, sales scheduling, etc.) and tracked income & expenses.
• Worked with partners including SwagBucks, PlumDistrict, and BlogHer to create and execute campaigns.
• Created all messaging for Big Deals, Big Hearts Charity Program (http://kidsexclusive.com/charity).
• Oversaw efforts of order fulfillment and warehouse. Designed cost-effective custom packaging and promotional includes (envelope, stickers, kids activity and coupon) to encourage engagement.

• Head administrator and content developer for www.ocbsa.org.
• Coordinated all publishing details associated with Scoutweek, an electronic newsletter (eZine), multiple Facebook accounts, Twitter, and YouTube.
• Increased online awareness and revenue for Scout Shop retail operations and also the Friends of Scouting fundraising campaign.
• Managed Google AdWords campaign with a marketing budget of $10,000 monthly.
• Secured a Google Grant for the Council.

• Supported organization’s strategic operations and annual events by developing communication strategies with members, key stakeholders and channel partner relationships.
• Built promotional campaigns with an emphasis on lead generation for new members and corporate sponsorships.
• Prepared speeches and audio visual programs. Built between 3-7 PowerPoint presentations per month to support events.
• Coordinated media coverage of special events and wrote press releases.
• Planned and staffed a variety of activities, including Taste Of Anaheim and the annual State Of The City Mayor's Address.
• Sole content creator and designer of two weekly eBlasts- This Week In Your Community and This Week In Anaheim.

Began as a Senior project at CSUF and blossomed into a massive, community-powered website focusing on the latest trends in plastic surgery. Among the first websites utilizing the power of videos and interactive media to educate and entertain site visitors. Sold to private investor in August 2007.

• Responsible for developing marketing plan and driving all marketing products and programs for this $12 million commercial products distributor. Key accomplishments included:
• Added value to the business by modernizing daily operations by integration and training of two important pieces of technology: a Customer Relationship Management database (Goldmine 6.5) of 6,000+ customer records and.
• Designed and maintained a content-rich 500+ page website utilizing Content Management System for content, design and layout. Developed two secure web portals for customer and internal (employee) use.
• Main technical lead on massive undertaking that transformed the company’s print catalog into a smart eDocument providing customers with 5,500+ pages of comprehensive product information and reference. Developed with.
• Organized and staffed 8-12 trade shows per year. Developed pre-show and follow up activities, in addition to effective sales activities during the activity (i.e. Hospitality suites, smart lead grading for scanned.

Managed company’s brand and expansion activities throughout Southern California. Structured store-specific strategies based on analysis of local market and potential R.O.I. Educated salon management in the appropriate presentation and promotion of product merchandising. Extensively networked with vertical partners and organized local events to attract new.