Crystal Abu-Aitah Email & Phone Number

Created and managed a document management system leading to an increase in net productivity of 17% across the firmAssist with ad-hoc reports by analyzing incoming requests, extracting and manipulating data and communicating with key management to clarify information and ensure delivered reports align with business needsAdopt QBE values in personal work.

New York, New York

Develop creative briefs, obtain necessary internal and external inputs and approvals, and collaborate with the Creative Team and Account Team members to ensure timely completion of all deliverablesAssist in developing strategic, high-impact marketing solutions that meet or exceed clients’ goals and objectivesConduct market research to better understand.

Developed and Implemented company-wide branding, advertising, and sale strategyAnalyzed and tracked website traffic growth leading to rationalization of target markets and new product development effortsCreated and analyzed Salesforce.com campaigns which streamlined process and uncovered and initiated 3 new strategic opportunitiesManaged social media.

Grew from the 4th largest to the 2nd largest hotel supplier for Video-on-DemandCreated & updated Return on Investment models, pricing, sales reports, production reportsPresented all reports to CEO & VP of Business DevelopmentEstablished, managed and maintained relationships and communication procedures for 25 distributors using Microsoft/PowerPoint.

Developed creative marketing strategies for multiple brands; Michael Kors, Speedo, Nautica, Axcelerate, Anne ColeInitiated and executed an updated marketing concept for Speedo boys new swim lineCoordinated, interviewed and selected models for each photo-shootOrganized and created concepts for multiple photo-shoots; implemented concepts at photo-shoots.