Crystal Abu-Aitah Email & Phone Number

Created and managed a document management system leading to an increase in net productivity of 17% across the firmAssist with ad-hoc reports by analyzing incoming requests, extracting and manipulating data and communicating with key management to clarify information and ensure delivered reports align with business needsAdopt QBE values in personal work behaviors, decision-making, contributions and interpersonal interactions; manage own career development by soliciting feedback and valuing other perspectivesFully trained as a Certified Associate Mentor-motivating, leading and developing partnerships with new associates

New York, New York

Develop creative briefs, obtain necessary internal and external inputs and approvals, and collaborate with the Creative Team and Account Team members to ensure timely completion of all deliverablesAssist in developing strategic, high-impact marketing solutions that meet or exceed clients’ goals and objectivesConduct market research to better understand clients’ audience and competitors as appropriateDesigned marketing material and wrote copy for print ads and brochuresTrack, analyze and report marketing metrics including ROI and brand awareness

Developed and Implemented company-wide branding, advertising, and sale strategyAnalyzed and tracked website traffic growth leading to rationalization of target markets and new product development effortsCreated and analyzed Salesforce.com campaigns which streamlined process and uncovered and initiated 3 new strategic opportunitiesManaged social media promotions and growth while maintaining brand presence

Grew from the 4th largest to the 2nd largest hotel supplier for Video-on-DemandCreated & updated Return on Investment models, pricing, sales reports, production reportsPresented all reports to CEO & VP of Business DevelopmentEstablished, managed and maintained relationships and communication procedures for 25 distributors using Microsoft/PowerPoint, ExcelCoordinated and presented quarterly dealer trainings, trade shows, & seminars Collaborated with design department to keep promotional materials updated and appealing to our marketAward winner of "The Order" presented by Sales Concepts, Inc. for handling objections and closing competition

Developed creative marketing strategies for multiple brands; Michael Kors, Speedo, Nautica, Axcelerate, Anne ColeInitiated and executed an updated marketing concept for Speedo boys new swim lineCoordinated, interviewed and selected models for each photo-shootOrganized and created concepts for multiple photo-shoots; implemented concepts at photo-shoots using Macintosh/Adobe Photo Shop and Illustrator Presented marketing and photo-shoot concepts to Vice President of WarnacoAssisted in the interior design, merchandise placement, and opening of the first Speedo Retail Store