Crystal Jarvis Email & Phone Number

Atlanta, GA, US

Washington DC-Baltimore Area

Atlanta, Georgia

• Design and teach Introduction to English Composition and Remedial English 1101 courses to first-year and dual-enrollment students. Engage students by developing captivating lectures to enhance student output.
• Evaluate student writing with an emphasis on helping them hone their grammar and writing skills.
• Lead in-depth discussions on assigned readings and develop interactive in-class activities to connect tangible, real-life concepts to their writing projects.
• Conduct one-on-one conferences with students to address individual goals and progress.
• Adjust tests and assignments to meet the needs of a diverse population of students, including international students and ESL students.

Atlanta, GA

• Created keyword-rich content for the cable organization’s website, which serves 6.5 million residential and commercial customers. Track website traffic and keywords to develop SEO strategies to boost organic traffic.
• Content Development: Write and develop strategic website copy, blog posts and page descriptions based on sales research, customer personas and consumer stages of the sales funnel.
• Data Analyzation: Generate reports via Adobe Analytics, SEM Rush, and Google Analytics to develop content strategies that align with the company’s goal to increase their internet sales.
• Blog Post Strategy: Collaborate with the Marketing & Communications team to create a content strategy to improve KPIs, create SEO-driven content and track performance.
• SEO Writing & Keyword Guide: Created an SEO Writing Guide for 250+ freelance writers to use while creating SEO-focused articles, page descriptions and engaging content for Cox Stories.
• Backlinking Campaign: Executed link building strategies to improve positions for target keywords.

Greater Atlanta Area

Oversee internal and external marketing and communications initiatives. Lead a dynamic group of marketing & communications professionals who develop and write all content for magazines, newsletters, press releases and publications.

Alpharetta, Georgia

• Serve as a writer and creative strategist to develop and create digital marketing materials, newsletters, email campaigns, direct-mail materials, event materials, white papers and case studies. Develop strategic.
• Write C-level communications that include PowerPoint presentations, speeches, ghost-writing and external messaging. Conduct interviews with executives to create engaging internal stories.
• Write and develop industry-specific internal communications to effectively communicate key products, services, pricing, compliance and other initiatives to all sales professionals, solution partners and channel.
• Design, edit, and proofread internal and external marketing materials.
• Collaborate with the Channel Marketing Manager to develop strategies for upcoming email campaigns and direct mail campaigns.
• Develop and maintain relationships with internal business partners to ensure their goals and needs are consistently met in a timely fashion. ACHIEVEMENTS:

Greater Atlanta Area

• Serves as the senior specialist for Peach State Health Plan, a leading Care Management Organization (CMO) with more than 477,000 members and 35% of Georgia’s overall market share. Delegate all tasks and requests.
• Design and implement detailed advertising campaigns, social media campaigns, email communications campaigns and marketing outreach strategies.
• Oversee and manage company-wide, quarterly promotional orders to ensure that all products adhere to the company's marketing and branding guidelines.
• Write, develop and post keyword-rich content for the organization's website, blog and social media platforms.
• Coordinate design of brochures, flyers, pamphlets, postcards and member mailings.
• Ensure that all assigned marketing materials comply with the Centers for Medicaid and Medicare Service's (CMS) standards.

Birmingham, Alabama Area

Served as the Creative Director of all marketing, advertising, and public relations initiatives to establish the organization as a client-centered, holistic-defense operation. Designed and launched the organization's magazine-styled newsletter, Justice Matters. EDITOR OF JUSTICE MATTERS- Shot all cover photos and wrote the feature story for every edition.

Greater Boston Area

Taught more than 30 students who participated in Suffolk University's Upward Bound Summer Program, which prepares dedicated high-school students for college and beyond. Created a college-simulated course titled "Caribbean Literature," to engage students in diverse subject matters and introduce them to new cultural experiences. - Created detailed syllabus.

Greater Boston Area

Served as a Creative Writing Instructor for Emerson Writes, a non-profit creative writing program taught by graduate students who received training from Emerson College's First Year Writing Program. The innovative program provides a unique opportunity for rising high school students develop their writing skills and hone their talents in many genres.

Birmingham, Alabama

Provided extensive coverage of banks with major operations in the Birmingham-Metro area. To sniff out news, I scoured financial reports, searched public databases and studied quarterly earnings reports. I also developed close relationships with key sources across the state, including high-ranking government officials, lawyers, banking analysts and banking.

Anniston, Alabama

Provided in-depth coverage of several major beats including healthcare, education, crime, politics government. -- Wrote numerous stories on city-wide elections, council meetings, town-hall meetings and major healthcare events. --Researched and wrote news articles on a wide range of topics featured on the front page of the Sunday edition, including an.

Auburn, Alabama

Served in many positions during a two-year stint at the student newspaper: including Senior Campus Reporter, Assistant Features Editor, Assistant State & Local Editor and Assistant Online Editor. --Brainstormed story ideas and assigned articles to volunteer writers and staff writers.--Edited, proofread, and strengthened news articles for all sections of.

Tuscaloosa, Alabama

Selected as one of fifty-two high-school students across the U.S. as a Chips Quinn Scholar by the Freedom Forum Diversity Institute. The highly respected journalism program sent students to study journalism in Washington D.C. prior to reporting to their designated internships across the nation. --Wrote articles in every section of the newspaper: breaking.

Master Of Fine Arts (M.F.A.), Creative Writing

Activities and Societies: EmersonWrites Volunteer

Bachelor Of Arts (B.A.), Print Journalism, Magna Cum Laude

Activities and Societies: Black Student Union 2003-2004