Plan and execute strategies to achieve entering class enrollment targets; introduce and/or improve best practices to recruit various student populations including new, transfer, CCP, non-traditional, diverse, and online students.Analyze admission data, establish admission goals, monitor enrollment goal progress, and provide regular admission reports to administration. Represent the Regional Office of Admission externally; maintain active memberships in related professional organizations; serve as a member of the Regional Enrollment Management Leadership TeamDevelop and lead staff members to achieve industry best practices, demonstrate mastery of admission and recruitment competencies, and effectively serve students, families, schools, faculty, administration, and the general public in areas related to domestic and international recruitment; assure a student-centered and first-class customer service approach. Evaluate and set direction for existing and needed Admission policies, procedures, and practices to improve the prospective student experience, staff development, office efficiency, technology use, and enrollment. Oversee Admission budgets, contracted services, and ensure compliance of university, state, federal, and international regulations, as well as ensure Miami Regionals maintains industry standards and competencies related to admission, recruitment, and enrollment.Served as the Interim Veterans Coordinator (Dec 2021-Sept 2022) leading key stakeholders in military-affiliated student recruitment, enrollment and success services; served as ombudsman for veteran and military-affiliated students; executed training to ensure military/veteran/family friendly practices across campus; administered Veterans Centers, operations, fiscal management, and services; supervised VA student workers.

Responsible for designing, implementing, and evaluating new student recruitment at Miami University Regionals.Provide oversight and leadership for distinct recruitment initiatives, formulate recruitment strategies, plans, and goals for recruitment territories; manage recruitment activity and events, and manage recruitment processes and reporting within the CRM. Manage, assign, train, and supervise counselor recruitment outreach activity; formulate recruitment strategies, plans, and counselor goals for assigned recruitment territory based on data, trends, and research; train counseling staff, support Director in supervision and coaching support.Manage recruitment operations including events management, events budget oversight, and CRM recruitment operations including events, recruitment activity assignment, and reporting; manage assigned recruitment projects.Develop and manage counselor communication tactics with prospective students, families, community members through organized recruitment communication follow-up, social media, telecounseling, presentations, and in leveraging enrollment marketing. Develop and manage processes and systems to increase prospective student leads and conversion rates. Prepare and perform Miami University Regionals presentations to prospective students as needed; obtain prospective student leads; organize, coordinate, and manage on- and off-campus recruitment events.Oversee recruitment operations budget.Assist Director in strategic recruitment planning and implementation, in application review and decisions, and in cultivation of internal and external partners in recruitment.

Collaborated with web development firm to transition website to WordPress. Updated website content daily, coordinated sponsor and company ads on website, and managed the integration of Tagboard on homepage. Used HTML daily for updating news stories and webpage content. Increased website users by 29% and sessions by 52% in one year. Website also saw an increase in traffic from social media of 141% over the previous year.Managed social media accounts for Facebook, Twitter, Instagram, Snapchat, Periscope, and Tumblr. Increased number of followers by 130% across all platforms in one year. Organized and deployed weekly social media crew and photographers to cover events across the country during peak season. Appeared in on-camera interviews and coordinated media coverage of events as the media liaison.Through Google Grants, utilized Google AdWords to create ads for various initiatives throughout the year. Impressions across all initiatives saw over 650,000 impressions with an average click through rate of 9.91%.Coordinated advertisements for industry magazines, websites, and conferences. Attended conferences and tradeshow exhibits to showcase offerings.Created two event program books and FOCUS magazine annually by working with a graphic designer and publishing firm for each. Worked with merchandiser to manage online shop, sales and promotions, and new products.

Also held positions as Manager of Media and Communications and Customer Development Specialist during my tenure.Managed Events Team and an $800,000 event budget for all company events including internal team events and external customer-centric events including a 2-day Customer Conference with 300 attendees and Regional Conferences in 8 countries. Developed comprehensive processes and planning templates for events. Oversaw venue selection, contract negotiation, food & beverage selection, entertainment selection, and communication to attendees for all events. Created content for quarterly newsletter, company blog, business and industry award applications, advertisements, product flyers, and press releases posted on company website and distributed to a wider audience. Oversaw the maintenance of all social media accounts (LinkedIn, Facebook, Twitter, Google+, and YouTube) by creating content, posting advertisements and events, and integrating industry articles to pages. Monitored all related statistics and utilized LinkedIn Sales Navigator to scope out prospects and initiate lead generation conversations.

Planned and executed all recruitment events for the Admissions Office within the parameters of a budget. Made recommendations on program content and organization, oversaw event program and development, facilitated coordination and briefing of speakers, and developed program agendas and supporting materials. Managed 35 student workers in the Admissions Office and oversaw the Student Ambassador Program. Trained new Admissions Counselors on job duties, expectations, and effective territory management. Implemented comprehensive recruitment plan in assigned territory for high school and transfer students. Activities included high school and community college visitation, college fairs, receptions, and personalized communication (telephone and email). Worked with academic and administrative departments to facilitate services and to generate and update articulation agreements. Mediated relations between the College, incoming student, and high school and college transfer counselors. Determined admission eligibility for high school, college transfer, and international students by reviewing transcripts, applications, language proficiency exams, and standardized test scores. Interviewed prospective students, scheduled campus visits, and participated in campus visitation of students from assigned territory. Reviewed and made policy recommendations to the Director of Admissions. Developed and led transfer and international student orientation.

Recruiter: Implemented a comprehensive recruitment plan in assigned territory. Activities included high school visitation, community college visitation, college fair participation, receptions, and personalized communication (telephone and email). Territory Manager: Reviewed applications and credentials for admission, interviewed prospective students, scheduled campus visits and participated in campus visitation of students from assigned territory. Mediated relations between the College, incoming student, and high school counselors.Advisor: Counseled prospective students and parents through the decision making process including academic major choice, co-curricular activities, housing, financial aid, and scholarship opportunities and awards. Athletic Liaison: Worked with coaches and prospective student athletes to ensure they were on track with the admissions process, registered with the NCAA Eligibility Center, and calculated their eligibility to play collegiate sports.

Managed the ordering, manufacturing, and shipping of sample requests, input new orders, and serviced walk-in customers as a customer service representative. Oversaw the maintenance of Facebook pages for three product lines. Marketed products via posts, promotions, photos, and related industry articles to gain followers and increase sales.Collaborated with a marketing firm on a search engine optimization program to gain organic and paid listings on search engines. Worked with a graphic designer to create direct mail campaigns and marketing collateral.