Crystal L. Email & Phone Number

Hong Kong

Milan, Lombardy, Italy

• Led the team as the Manager of 70+ students and collaborated amongst board and members to create professionally valuable experiences such as C-level guest speakers and visits to company HQs • Gained creative problem-solving & interpersonal skills through setting goals and giving constructive feedback, while deepening knowledge of the luxury industry alongside like-minded peers

Milan, Lombardy, Italy

• Led sales funnel with 200+ startups to organize the Metaverse x Luxury Symposium in Milan and host 500+ attendees, propelling brand image in the EU digital space following event success• Constructed and implemented tailored marketing strategies and digital/visual assets, ensuring consistent branding to engage different audiences across three online touchpoints • Liaised and negotiated with vendors & sponsors to secure venues and media buys valued at €10,000• Engaged in regular… Show more • Led sales funnel with 200+ startups to organize the Metaverse x Luxury Symposium in Milan and host 500+ attendees, propelling brand image in the EU digital space following event success• Constructed and implemented tailored marketing strategies and digital/visual assets, ensuring consistent branding to engage different audiences across three online touchpoints • Liaised and negotiated with vendors & sponsors to secure venues and media buys valued at €10,000• Engaged in regular market research to identify key trends, people, and events in innovation Show less

Hong Kong Sar

• Analyzed purchasing behaviour and cultural niches to revise P&G’s e-commerce strategy and propose relevant activations to capture value in growing APAC FMCG market • Determined HSBC’s ESG positioning among 10 competitors and consolidated interview data from senior management to strengthen stakeholder communications and increase MSCI ratings

Hong Kong Sar

• Quickly adapted to a culturally different working environment and advanced Cantonese and Mandarin proficiency alongside financial literacy and critical thinking skills • Analyzed mutual funds and indexes to personalize investment portfolios for diverse client goals

Vancouver, British Columbia, Canada

• Assessed target markets and distribution channels to bring a product to market, including website creation, graphic design, copywriting, and photography under a one-month time constraint• Headed organic growth for internal social media accounts and optimized SEO for brand website, increasing traffic by 250% within two months

Lima, Peru

• Implement a crowdfunding campaign with a goal of 25,000 USD for Sinba, a Peruvian B-Corp• Drafted a marketing timeline for email and social media to enhance engagement • Conducted research to identify target markets and key stakeholders• Designed impact measurement infographics and social media templates • Identified and reached out to organizations offering grants to social enterprises

Bachelor Of Business Administration - Bba, World Bachelor In Business

Final Thesis on Family Business Strategies: Succession in Modern China Relevant Coursework: Marketing, Microeconomics, Macroeconomics.

Bachelor Of Business Administration - Bba

Relevant Coursework: Financial & Managerial Accounting, Business in Asia, Business Communications, Digital Management

Bachelor Of Business Administration - Bba

Relevant Coursework: Public & Private Law, Economic Policy, Financial Markets & Policies, Sustainability Strategy, Management of Fashion.