With over two decades of entrepreneurial and marketing experience, Crystal Lee Butler, MBA, has cultivated a deep understanding of both fields, positioning herself as a leader in the marketing industry. Her company, Crystal Marketing Solutions (CMS), stands as a premier financial advisor marketing agency that delivers done-for-you marketing services dedicated specifically to independent financial advisors and small advisory firms.Crystal earned her MBA from Francis Marion University and began her professional journey at Armstrong Wealth Management Group, where she played a key role in growing the firm by 26% during challenging economic times. In 2011, she founded CMS, with her former employer as her first client. Since then, she has led a dynamic virtual team focused on creating customized, compliance-friendly marketing strategies specifically tailored for financial advisors. Her approach seamlessly integrates digital and traditional marketing methods, empowering advisors to strengthen client and referral relationships while freeing up valuable time for strategic growth initiatives.Beyond her professional endeavors, Crystal is deeply involved in her community. She holds leadership positions on the Franklin Business Center Board, the James L. Camp YMCA Board, and the Western Tidewater Tennis Association. She is also a proud supporter of community events and initiatives, always finding ways to give back.In addition to her business achievements, Crystal recently earned the title of Women’s Overall World Champion at the World Peanut Throwing Championship—a testament to her competitive spirit and dedication to excellence in everything she pursues.Growing up, Crystal lived in Kansas, Germany, and Virginia while her father served in the Army, experiences that helped shape her adaptable and driven nature. She has a lifelong passion for sports, having played volleyball and tennis in high school. At Francis Marion University, she continued her athletic pursuits as a member of the Patriots volleyball team and later transitioned into coaching as an adult. Today, she enjoys playing tennis and pickleball in her free time.Crystal lives in Virginia with her husband, their two energetic children, and two cats. In addition to running her business and balancing family life, Crystal homeschools her children and is an active member of Elevate Church, where she volunteers in various capacities.
Listed skills include Social Media Marketing, Email Marketing, Advertising, Social Media, and 24 others.
