Fang-Yu (Crystal) Lien Email & Phone Number

Seattle, Wa, Us

New York, Ny, Us

New York, Ny, Us

London, London, Gb

London, England, Gb

New York, Ny, Us

• Create and update dashboards weekly by pulling data from ad serving platforms (Google/Yahoo/Facebook/DSP) and scrub/analyze/visualize data using comprehensive formulas (Vlookup, If, Search, Pivot Table) on excel to optimize accordingly and provide strategic insights to the clients• Implement and traffic ads/tags on self-serving platforms• Increase Salesforce leads by applying the most efficient tactics and channels along with optimizing through out the campaign• Plan and present the quarter media decks/ATBs directly to CMOs. Suggest new outlets/tactics by analyzing historical data as well as researching new opportunities• Delegate assignments as well as coordinate internally (Account/Strategy/Creative teams) and externally (vendors and clients) to achieve goals timely and successfully while ensuring the quality of campaign deliveries

• Create business model by analyzing the market and competitors through market research and SWOT analysis • Generate P&L report by researching and calculating the number of possible users, costs and profits• Report directly to CEO and potential investors

Washington, District Of Columbia, Us

• Create and analyze competitors’ profiles that include page insights, engagement rates and top SEO keywords• Build SEO contents by inserting high volume keywords and applying story-telling skill to engage the audiences• Assist Operations manager to manage clients’ Adwords accounts to enhance ads positions by using keyword planner, Google Trends and Moz

New York, Ny, Us

• Boosted Fb, Twitter and IG post views 194.74% by publishing engaging contents and managing PPC ads daily• Increased application rates and built brand image by creating flyers and blurbs for partnership• Improved Google search ranking by applying competitor’s keyword in SEO strategy• Reached avg. position 3.14 in Google Adwords by optimizing campaigns and adding geo-targeting keywords• Applied best channels in reaching candidates and clients by analyzing customer database

• Enhanced page views 150% by creating keywords in content for product descriptions and blogs• Reached NO.1 in Google Search results page by applying SEO skills in NYC foodie/fashion blogs outreach• Engaged target audiences in exploring the website by directed authentic Brooklyn artists’ videos• UI/UX optimization for E-Commerce marketing, including merchandising, pricing and product display• Delegated CEO’s assignments and created schedules for team members to achieve goals timely and successfully

• A citizen media aimed for speaking for disadvantaged social group in diversity aspects• Translated the international news from English to Chinese• Edited the news by gathering the info, developing the factual stories and dubbing• Broadcasted the news that air on MOD (Multimedia on Demand)

Master Of Science (M.S.), Integrated Marketing

Bachelor'S Degree, Journalism

Education record