I. Marketing Strategy and Product Development• Oversee the execution and facilitation of the Strategic Development Process for seven teams.• Conduct comprehensive market research and analysis to drive innovation in new product development.• Achieve an annual increase in revenue and event registrations exceeding 20%.• Conduct post-launch product analysis and provide actionable recommendations.• Effectively manage the annual marketing budget for seven program teams.• Take the lead in managing all aspects of cross-promotional campaigns.• Identify and tap into new audiences and markets to enhance revenue generation and lead acquisition.• Propose an annual budget for the organization, encompassing comprehensive strategic marketing plans.• Lead the trial of new digital strategies to expand the organization's reach and enhance analytical efforts.II. Strategic Leadership• Develop and deliver training materials for onboarding new employees throughout Pennsylvania.• Take charge of guiding and shaping the strategy for customer experience initiatives across the entire organization.• Oversee the strategic planning and execution of organization-wide events.

· Managed strategic plan and brand development for new service lines. · Created relationships and negotiated contracts with advertising media in various markets.· Conducted sales training with the team to ensure a consistent and brand-focused approach.

I transitioned into this role in October 2017, following a promotion. In addition to fulfilling the duties of a Marketing and Communications Specialist (as outlined below), I took on the responsibility of developing and implementing marketing strategies for communication campaigns and physician messaging. This entailed utilizing research, client feedback, and system priorities to drive initiatives for specific entities within Central PA. My role involved identifying target audiences, setting objectives, developing measurement plans, coordinating tactics, and ensuring brand consistency, in collaboration with cross-functional teams across the organization. I was also responsible for providing regular reporting to senior leadership monthly. Furthermore, I acted as a community relations liaison for the region, closely collaborating with service line leads to deliver coherent and strategic messaging. Finally, I was the primary contact for establishing and nurturing community partnerships within the region.

I. Strategic Marketing/Public Relations• Perform competitive analysis and develop outreach campaigns for priority service lines delivering growth each year• Manage budget in excess of $275,000 with in-kind collaborations saving more than $8,000 per year• Direct internal and external communication strategies for seven outpatient practice sites• Direct all aspects of strategic marketing campaigns• Create new opportunities for physicians and residents to be an educational resource to the community• Collaborate with external organizations to foster cross promotion of current and future practice sites/service lines• Generate brand awareness through active participation on community boards• Propose a yearly budget to organization with a comprehensive strategic marketing plan• Partner with Administrative Director on strategy and tactics for growing priority service lines• Form relationships with media and advertising outlets to enhance educational opportunities for our physicians• Execute re-branding of the health system from Penn State Hershey to Penn State Health• Create and present quarterly and annual reports to corporate leadership and the University Park Regional Campus staff/faculty• Management of project cross-collaboration via Easy Projects SoftwareII. Internal Communications/Organizational Leadership• Manage employee engagement through campus-wide programs• Establish committees within the organization to provide support on special projects that give back to local community organizations

Business Development/Advertising• Build strong relationships with all local media outlets;• Coordinate bids and negotiated all marketing agreements;• Design specialty print and radio campaigns. Write copy and monitor deadlines;• Develop, administer and monitor website content; create and send monthly email newsletters;• Field prospective client/family calls about our service;• Arrange in-home visits to discuss detailed services;• Counsel and problem solve with prospective clients;• Facilitate client schedules, handle final contractual agreements;• Coordinate first day of service. Personally introduce new caregiver;• Provide follow-up ensuring client/family satisfaction;• Participate in weekly/monthly meetings with referral providers-including seven county government offices, hospitals and extended care communities. These meetings enhanced communication and built loyalty.Public Relations/MarketingEnsuring high visibility and energetic presence throughout the community:• Develop and implement advertising strategy and budgets for three regional offices ;• Initiate and run new social media campaigns (i.e. WordPress, Facebook, LinkedIn)• Purchase and maintain accounting of all media marketing materials for tradeshows;• Compose and strategically target all press releases;• Develop and deliver specialized presentations for public events throughout Pennsylvania;• Design and implement holiday gifting program;• Coordinate all aspects of the annual dinner for referral providers;• Generate brand awareness and enthusiasm through membership and active participation in community organizations: 1. President (2014)-Geriatric Interest Network (7 years member) 2. Ambassador (2012 Ambassador of the Year)-Centre County Chamber of Business & Industry (6 years) 3. Member-Centre County Chamber of Business & Industry Task Force (1 year) 4. PR Chair (2013 Committee Volunteers of the Year Award)-Alzheimer’s Association Walk Committee (7 years)

Created and implemented branding plan; Developed promotional materials; Wrote radio copy; managed advertising budget; Represented the company at tradeshows and community events

Designed marketing pieces used throughout 25 service centers nationwide; Researched locations for market-specific promotions; Managed graphic design and strategy for promotional products and created brand identity for new locations

Collaborated with clients to design commercial campaign messages; Wrote commercial copy for six radio stations;Scheduled commercials and created program logs