Crystal Lopez, Mlis Email & Phone Number

New York, United States

Summary:Led the successful implementation and user adoption of a new knowledge management platform (Knowledge Tool) for MediaLink's Advisory practice. Managed content quality, facilitated knowledge sharing, and identified key trends across media, entertainment, marketing, and technology.Key Achievements:• Knowledge Tool Implementation: Partnered with internal teams (IT, etc.) to orchestrate the launch and ongoing maintenance of the Knowledge Tool.• Content Management: Maintained high-quality content by implementing quality control measures, ensuring accuracy, and managing content confidentiality.• User Adoption: Developed training materials and led internal sessions to empower users and drive self-service capabilities with the tool.• Trend Analysis: Identified emerging trends from client queries and project data, presented findings to colleagues, and supported business development efforts through "State of the State" reports.•Knowledge Sharing: Primary point of contact for client inquiries, providing guidance and navigation within the Knowledge Tool.• Research & Analysis: Contributed to the creation and optimization of a robust tagging system, facilitating efficient content categorization.

• Defined and implemented DAM platforms for clients by identifying business goals and technicalrequirements, improving marketing operations and asset lifecycle management.• Centralized Walgreens' digital assets into single repository, strengthening operational efficiency andensuring brand consistency across platforms. Implemented stringent asset control measures, reducingredundant asset creation, minimizing legal risks, and safeguarding brand integrity.• Developed DAM implementation plans and roadmaps, managed solution configuration andintegrations, and created scalable platforms tailored to client-specific needs including user roles,metadata, and taxonomy.• Created testing artifacts, coordinated QA, and resolved platform integration issues; provided experttroubleshooting and hands-on assistance to streamline DAM platform configuration and utilization withinternal teams and clients.• Revamped Conagra's recipe ingestion platform, leading transition to Knack; updated 3,147 records,improving searchability on readyseteat.com.• Authored several industry white papers and valuable resources for high-profile clients, includingGenetech, IBM, and Ford, contributing to improved client knowledge and strategic positioning.

Greater New York City Area

Lead Hogarth’s asset management services group by designing client specific asset management solutions. Develop and implement DAM project methodologies for describing images with keywords; creating detailed, quality documentation; and advising clients regarding strategies and implementation processes. Review requirements and generate business presentations, scopes of work, and platform solutions. Create and execute internal and client-facing training. Selected Achievements:• Implemented new DAM solution for client. Owned the project from prototype, development, deployment and maintenance phases. Developed new ingestion process for client within said DAM system thus increasing searchability and usability within the DAM across the global market. • Collaborated with the Director of Creative Technologies to develop standards and procedures, plan and create building blocks of DAM, including access control lists, metadata taxonomy, volumes, etc. depending on the platform and client needs.

Greater New York City Area

Support ongoing marketing campaigns for luxury, retail chain through efficient DAM administration. Execute control of Content Management System (CMS) to restrict access and to track and assess performance of user accounts. Implement processes to derive return-on-investment (ROI) for each asset, ensure consistency in term usage within system, and support end-user training. Liaise internally regarding marketing campaign asset organization. Control asset workflows as partner with vendors, internal teams, and IT engineers. Supervise upload ad regulations and propose efficient methods for capturing and exporting promotional offer information. Identify problem issues and resolveSelected Achievements: • Trained and mentored Digital Asset Manager in distribution of final assets and management of expedited requests.• Utilized change management techniques to transition to new job tracking software within Marketing Department.• Implemented adult learning practices to deliver ongoing training and support to more than 40 team members.

424 5Th Ave, New York, Ny 10018

Administered media assets archive, supported marketing campaigns through effective asset organization and file management processes, and ensured accurate internal information flow. Tracked media assets within 125K item archive to provide quick access to incoming or outgoing assets for each season of in-house production studio. Utilized metadata schemes, keyword taxonomies, and consistent file-naming conventions to catalog and maintain archive organization. Liaised internally to troubleshoot and resolve photograph issues, create campaign PDFs for project management review, and ensure asset organization by specific marketing promotion.Selected Achievements:• Spearheaded server share restructuring project and consolidation of multiple data stores into centralized file repository for significant business gains.

424 5Th Ave, New York, Ny 10018

Organized and ensured branding-standards compliance for print-ready digital files, interfaced cross-functionally to support documentation, file release, and shipping processes. Maintained consistency and accuracy of print-ready digital files as well as art/type file releases before being shared with print vendor. Ensured compliance of incoming vendor assets with branding standards for the Creative Services Team. Led weekly asset review meetings to analyze business needs, understood campaign specifications, and communicated them seamlessly across platforms. Prepared documentation and quarterly productivity reports. Selected Achievements:• Prevented shipping errors and file re-releases by coordinating with internal and external parties involved in each media campaign.

424 5Th Ave, New York, Ny 10018

Photographed archival records. Created and maintained accessible, retrievable computer archives and databases, incorporating current advances in electronic information storage technology. Managed metadata and developed taxonomy for archive. Provided reference services and assistance for users needing archival materials.

80-00 Utopia Pkwy, Jamaica, Ny 11439

Aided in the digitization of archival materials detailing the university’s history and legacy including newspapers, magazines, photographs, yearbooks, programs, and ephemera as well as other donated collections not connected to but located within the university's archives. Created metadata for digitized items and modified the images using multiple software programs within the university’s archives and special collections department. Provided extensive support to a community of 20,000 students in the area of reference and research by assisting them in finding both print and electronic materials in person and over the phone. Performed basic circulation duties such as verifying patron information and locating materials outside the university library system using the global library, WorldCat. Related to students in a proactive and professional matter.

42 W 39Th St #8, New York, Ny 10018

Photographed, edited, and cataloged entire jewelry collection while maintaining the current photograph and information database. Retouched digital files using Adobe Bridge, Lightroom and Photoshop.

200 Eastern Pkwy, Brooklyn, Ny 11238

Scanned and digitally archived 4x5 film and glass negatives. Retouched digital files using Adobe Bridge, Lightroom and Photoshop. Photographed and documented exhibitions and events for use in museum brochures and main website while consistently meeting deadlines.

Master Of Library & Information Science (Mlis), Library And Information Science, 3.9

Bachelor Of Science (B.S.), Photography, 3.8