Executed multichannel marketing campaigns to amplify brand recognition, drive customer engagement, and increase sales, monitoring and evaluating all activities, to optimize results and maximize investmentsWorked with the Inventory Manager in managing relationships with vendor partners to facilitate sales, promotions, and special eventsCollaborated with inventory and retail teams to support overall business objectivesManaged relationships with marketing partners, vendors, and… Show more Executed multichannel marketing campaigns to amplify brand recognition, drive customer engagement, and increase sales, monitoring and evaluating all activities, to optimize results and maximize investmentsWorked with the Inventory Manager in managing relationships with vendor partners to facilitate sales, promotions, and special eventsCollaborated with inventory and retail teams to support overall business objectivesManaged relationships with marketing partners, vendors, and consultantsPlanned and executed promotional campaigns, in-store vendor promotional events, and community festivalsBudgeted to effectively allocate resources for marketing campaignsManaged our online digital presence, including website, e-commerce site, online platforms, and social media channelCreated and scheduled social media content to optimize audience engagementConsistently analyzed sales accomplishments and tracked KPIsProvided weekly status updates on projects and marketing campaign performance to ownership and management Show less

Maintained and advanced company and assets brand across websites, social media networks, and integrated distribution channels, events, direct marketing, and other channels to product traffic and awarenessResponsible for management and execution of unified communication campaigns including media, thought leadership, digital, social, and content marketingOversaw marketing campaigns, tenant, and media outreach at a grassroots level to establish and foster relationshipsFostered and… Show more Maintained and advanced company and assets brand across websites, social media networks, and integrated distribution channels, events, direct marketing, and other channels to product traffic and awarenessResponsible for management and execution of unified communication campaigns including media, thought leadership, digital, social, and content marketingOversaw marketing campaigns, tenant, and media outreach at a grassroots level to establish and foster relationshipsFostered and continued to develop company brand image to ensure it complies with company mission vision and valuesExecuted website managementCollaborated with and supported marketing team to create conceptual design solutions that met marketing goals and objectivesAssisted with establishing brand identity and brand strategy for new assets as requestedOversaw reputation management by monitoring online reviews and launching marketing campaigns to solicit positive feedback for the organizationResponded to public inquiries, draft, and manage press releases and media communicationsDrafted, presented and pitched press releases to trade journalists with a focus on real estate, real estate development and hospitality to arrange and facilitate interviews and pressMonitored media coverage and report results and press clippings on a weekly, monthly or quarterly basisPlanned corporate events, manage budgets, and cultivate relationships with vendors, local businesses, and community groupsResearched and attended various events including but not limited to networking, industry, tenant/customer events for content generation, post event marketing and brand awarenessIdentified co-marketing companies that will complement the brand and institute programs or events that support marketing operationsDesigned, purchased and inventoried promotional items, and handle industry award submissionsPerformed market studies, create briefs, or research data as requested for competitor and/or comparable real estate assets Show less

Created editorial calendar and organic content for social media Coordinated, photographed, and videoed merchandise and models for social media postsPromoted and coordinated special events, themes, and services for the Bel Air storeDeveloped a monthly review protocol to optimize ROI Analyzed monthly reports for product and service sales and loss prevention numbers Researched competitor trends, unique yet effective marketing, and special events Designed, planned, and… Show more Created editorial calendar and organic content for social media Coordinated, photographed, and videoed merchandise and models for social media postsPromoted and coordinated special events, themes, and services for the Bel Air storeDeveloped a monthly review protocol to optimize ROI Analyzed monthly reports for product and service sales and loss prevention numbers Researched competitor trends, unique yet effective marketing, and special events Designed, planned, and delivered a complete store remodel, which led to record salesForged partnerships with vendors and local organizations to fit within the business modelCoached new employees on proper product placement, fittings, services offered, and customer serviceHosted new runner questionnaire, nutrition, and apparel sessions that featured giveaways and avenues for local businesses to work with our store Show less

Developed a program for targeted organizations and businesses to engage in buyer and seller presentations Established an organic lead and marketing strategy through partnerships and sponsorships Managed lead generation in-flow and distributionAggregated antiquated leads as well as identified additional centralized lead sources (touch programs, online)Established a program to consistently communicate with past, current, and potential, clients Tracked appointments and… Show more Developed a program for targeted organizations and businesses to engage in buyer and seller presentations Established an organic lead and marketing strategy through partnerships and sponsorships Managed lead generation in-flow and distributionAggregated antiquated leads as well as identified additional centralized lead sources (touch programs, online)Established a program to consistently communicate with past, current, and potential, clients Tracked appointments and conversion rates across lead generation sources including all lead distribution systems, communication, and appointmentsIdentified gaps in marketing materials and schedule their creationCreated and implemented a new lead generation campaign, company branding guide, and customer outreach campaignDesigned comprehensive listing packet, a referral and rewards program, social media calendar, and client gift programCreated a Standard Operating Procedure and Onboarding manual, script booklet, and detailed contract formsDeveloped editorial content calendar to support strategic marketing plan and create social media postsScripted social content for LinkedIn, Facebook, TikTok, and InstagramOrganized client appreciation events and team workshops to increase brand awarenessCoordinated and marketed free seminars to the market including an educational seminar for inner city youthOrganized a Slack channel for the team to utilize for timely communication Show less

*One year contract*Utilized various social media platforms to promote the City’s businesses and special eventsCreated aesthetically attractive graphic designs and marketing to attract patrons Developed and managed an aggressive B2B marketing strategy to attract new businessesSpoke at various business meetings and on local public television to create excitement for the changes forthcomingOrganized an Entrepreneur Expo, a Social Media Workshop, and 5K vendor opportunities at… Show more *One year contract*Utilized various social media platforms to promote the City’s businesses and special eventsCreated aesthetically attractive graphic designs and marketing to attract patrons Developed and managed an aggressive B2B marketing strategy to attract new businessesSpoke at various business meetings and on local public television to create excitement for the changes forthcomingOrganized an Entrepreneur Expo, a Social Media Workshop, and 5K vendor opportunities at races and a large outdoor Christmas eventImplemented a Client Retention Management (CRM) system to increase efficiency in communicating with businesses by creating action plans and their subsequent follow-upsUtilized grant funds to develop radio commercials and an extensive advertising schedule as well as purchased tangible assets for a community holiday eventCreated a system to manage five committees -Economic Vitality, Design, Promotion, Organization, Clean Safe & Green - and their subsequent budgetsWrote and was awarded grant funding for a community event and its marketingCollaborated with business owners to refresh their marketing strategies Show less

Collaborated with the Marketing team on a successful social media business banking informational videoCreated and executed the Where in the World is FFCU campaign including outline of rules, workflow, and prizes Worked with the Marketing Coordinator on setting parameters for social media ad placementCreated an updated system and experience for business banking membersDeveloped new content for the Business Banking page with downloadable PDF checklists for loan… Show more Collaborated with the Marketing team on a successful social media business banking informational videoCreated and executed the Where in the World is FFCU campaign including outline of rules, workflow, and prizes Worked with the Marketing Coordinator on setting parameters for social media ad placementCreated an updated system and experience for business banking membersDeveloped new content for the Business Banking page with downloadable PDF checklists for loan applicationsManaged appreciation events for Business MembersExecuted monthly Verafin Federal reports to cross-check fraudulent activitiesPrepared Business Loan and Development reports monthly, quarterly, and annually Processed confidential UCC filings, credit applications and lien information for Business loans Show less

Collaborated with the team across six states on B2B and B2C immunization products and servicesCoordinated large-scale fundraisers, off-site and in-house meetings, volunteer registration, and travel while managing the budget Created monthly newsletters, presentations, spreadsheets to document standings, and training materialsTracked vaccination leads for and given during B2B Flu Shot events broken down to the region, districts, stores, and pharmacistsSpoke during region sessions… Show more Collaborated with the team across six states on B2B and B2C immunization products and servicesCoordinated large-scale fundraisers, off-site and in-house meetings, volunteer registration, and travel while managing the budget Created monthly newsletters, presentations, spreadsheets to document standings, and training materialsTracked vaccination leads for and given during B2B Flu Shot events broken down to the region, districts, stores, and pharmacistsSpoke during region sessions and conference calls on various topics such as customer service, motivating employees, and policy enforcementPrepared the Profit and Loss monthly, quarterly, and annual reports with analytical insights Show less

Worked with all five departments - Solid Waste, Stormwater, Air Quality, WasteWater, and the Animal Shelter - as the POC for purchase orders, accounts receivable and payable, payroll, and community outreachMarketed, planned, and managed a successful summer camp programAssisted the County Engineer with the creation of the Animal Shelter Standard Operating ProceduresPresented information at school events, conventions, and Council meetingsCreated Access files to efficiently process… Show more Worked with all five departments - Solid Waste, Stormwater, Air Quality, WasteWater, and the Animal Shelter - as the POC for purchase orders, accounts receivable and payable, payroll, and community outreachMarketed, planned, and managed a successful summer camp programAssisted the County Engineer with the creation of the Animal Shelter Standard Operating ProceduresPresented information at school events, conventions, and Council meetingsCreated Access files to efficiently process employee hoursCreated social media content for the Animal Shelter to promote adoptions and special eventCollected recycling information from all County businesses to report to the State and utilize when crafting grant proposalsWas awarded grants on a local, state, and national level Show less